Nibbler SEO audit for appybag.com
Summary
Overall7.0
The overall score for this website.
Accessibility7.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:15 on 22 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider updating this website regularly with new content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.2
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.amazon.co.uk/.../B07NXDPLJ9 Bose QuietComfort 35 (Series II) Wireless Headphones Price £250.00 appybag.com/order www.ebay.co.uk/.../283664172865?var=585018386352&hash=item420bb3c741:g:r-IAAOSwveNdvyRB Apple iPhone 11 Pro & iPhone 11 Pro Max 64GB Price £899.99 appybag.com/order www.ebay.co.uk/.../254567832010?epid=17030521726&hash=item3b456cd9ca:g:CqcAAOSwrhFeUnXq LOL BIG Surprise - Limited Edition Dolls 50 Surprises Gold Ball SEALED Price £62.68 appybag.com/order www.ebay.co.uk/.../372948957648?var=641790647867&hash=item56d57d79d0:m:mmVpgyd5q3I8HFwb1z28SPA Christian Louboutin SO KATE 120 PVC Clear Loubi Kraft Paper Pump Heel Shoes Price £479.35 appybag.com/order stockx.com/air-jordan-1-retro-high-satin-black-toe-w Jordan 1 Retro High Satin Black Toe (W) Price £320.00 appybag.com/order
- Consider shortening long anchor text.
- 76 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness1.1
Last updated February 28, 2021
- It looks like this website was last updated on Sunday, 28 February 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| appybag.com/ | viewport | width=device-width, initial-scale=1 |
| appybag.com/ | csrf-token | JhmvlJwJTJN4uTwACI0YoqLBv6VQ79AFKtb050PB |
| appybag.com/order | viewport | width=device-width, initial-scale=1 |
| appybag.com/order | csrf-token | JhmvlJwJTJN4uTwACI0YoqLBv6VQ79AFKtb050PB |
| appybag.com/contact-us | viewport | width=device-width, initial-scale=1 |
| appybag.com/contact-us | csrf-token | JhmvlJwJTJN4uTwACI0YoqLBv6VQ79AFKtb050PB |
| appybag.com/jobs | viewport | width=device-width, initial-scale=1 |
| appybag.com/jobs | csrf-token | JhmvlJwJTJN4uTwACI0YoqLBv6VQ79AFKtb050PB |
| appybag.com/login | viewport | width=device-width, initial-scale=1 |
| appybag.com/login | csrf-token | JhmvlJwJTJN4uTwACI0YoqLBv6VQ79AFKtb050PB |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| appybag.com/ | How to Start Shopping | H1 |
| appybag.com/ | Safe and Secure, Easy to Use | H1 |
| appybag.com/ | Recently Completed Orders | H1 |
| appybag.com/ | Popular Stores | H1 |
| appybag.com/ | Fashion And Beauty | H1 |
| appybag.com/ | Order products from any British retailer and have them delivered worldwide!!! | H2 |
| appybag.com/ | ALMOST THERE | H3 |
| appybag.com/ | Login | H5 |
| appybag.com/ | Log in With Email | H5 |
| appybag.com/ | Sign up | H5 |
| appybag.com/ | Sign up with Email | H5 |
| appybag.com/order | Simply Better Shopping! | H1 |
| appybag.com/order | Trending products on Appybag | H1 |
| appybag.com/order | Safe and Secure, Easy to Use | H2 |
| appybag.com/order | Login | H5 |
| appybag.com/order | Log in With Email | H5 |
| appybag.com/order | Sign up | H5 |
| appybag.com/order | Sign up with Email | H5 |
| appybag.com/contact-us | CONTACT US | H2 |
| appybag.com/contact-us | Login | H5 |
| appybag.com/contact-us | Log in With Email | H5 |
| appybag.com/contact-us | Sign up | H5 |
| appybag.com/contact-us | Sign up with Email | H5 |
| appybag.com/jobs | Safe and Secure, Easy to Use | H2 |
| appybag.com/jobs | Login | H5 |
| appybag.com/jobs | Log in With Email | H5 |
| appybag.com/jobs | Sign up | H5 |
| appybag.com/jobs | Sign up with Email | H5 |
| appybag.com/login | Login | H5 |
| appybag.com/login | Log in With Email | H5 |
| appybag.com/login | Sign up | H5 |
| appybag.com/login | Sign up with Email | H5 |
Amount of content8.0
Rendering Chart...
- This website has an average of 346 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| appybag.com/ | 4010 | 566 |
| appybag.com/order | 3030 | 445 |
| appybag.com/contact-us | 1304 | 198 |
| appybag.com/jobs | 2090 | 321 |
| appybag.com/login | 1319 | 201 |
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images9.9
7% of images have a clearly defined size
10 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.appybag.com to http://appybag.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
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Nibbler tested the following pages
- https://appybag.com/
- https://appybag.com/order
- https://appybag.com/contact-us
- https://appybag.com/jobs
- https://appybag.com/login