Nibbler SEO audit for btsmart.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:12 on 2 May 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Internal links0.0
- 41 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print btsmart.co.uk/ Not detected btsmart.co.uk/about Not detected btsmart.co.uk/services Not detected btsmart.co.uk/blog Not detected btsmart.co.uk/contact Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content7.5
Rendering Chart...
- This website has an average of 246 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| btsmart.co.uk/ | 2041 | 344 |
| btsmart.co.uk/about | 2510 | 406 |
| btsmart.co.uk/services | 1582 | 210 |
| btsmart.co.uk/blog | 666 | 104 |
| btsmart.co.uk/contact | 996 | 168 |
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.btsmart.co.uk to http://btsmart.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| btsmart.co.uk/ | Business Excellence through Digital Transformation | H1 |
| btsmart.co.uk/ | Transform your business today. | H2 |
| btsmart.co.uk/ | Testimonials | H2 |
| btsmart.co.uk/ | Join Our Community | H2 |
| btsmart.co.uk/ | "Best decision ever!" | H3 |
| btsmart.co.uk/ | "It is all about the value you bring" | H3 |
| btsmart.co.uk/ | "It is all about the value you bring" | H3 |
| btsmart.co.uk/ | "It is all about the value you bring" | H3 |
| btsmart.co.uk/ | "It is all about the value you bring" | H3 |
| btsmart.co.uk/ | "It is all about the value you bring" | H3 |
| btsmart.co.uk/ | The Technical Stuff | H4 |
| btsmart.co.uk/ | Cookie Policy | H4 |
| btsmart.co.uk/about | About - EITS - Smart Business Transformation | H1 |
| btsmart.co.uk/about | Professional - Innovative - Passionate - Committed - Reliable | H2 |
| btsmart.co.uk/about | Expertise InfoTech Services Limited | H2 |
| btsmart.co.uk/about | Our Approach | H4 |
| btsmart.co.uk/about | Why us? | H4 |
| btsmart.co.uk/about | Consultants | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Our Dedication & Commitment | H4 |
| btsmart.co.uk/about | Business Analysts & Planners | H4 |
| btsmart.co.uk/about | Our Dedication & Commitment | H4 |
| btsmart.co.uk/about | Cookie Policy | H4 |
| btsmart.co.uk/services | Digital Transformation Simplification - Our Services | H1 |
| btsmart.co.uk/services | Smart Digital Transformation - We are here to help... | H2 |
| btsmart.co.uk/services | Health Care Innovative Digital Solutions | H2 |
| btsmart.co.uk/services | Community Care Technology | H2 |
| btsmart.co.uk/services | CareSpace App | H2 |
| btsmart.co.uk/services | Family Care Technology | H2 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 2. Application Development | H4 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 3. Procurement | H4 |
| btsmart.co.uk/services | 1. Implementation Management | H4 |
| btsmart.co.uk/services | 3. Procurement | H4 |
| btsmart.co.uk/services | Cookie Policy | H4 |
| btsmart.co.uk/blog | Blog | H1 |
| btsmart.co.uk/blog | Social Distancing & Contact Tracing | H2 |
| btsmart.co.uk/blog | "Theo, at EITS, helped with business analysis, technology strategies and through his performance management, my business is now thriving!" | H4 |
| btsmart.co.uk/blog | Cookie Policy | H4 |
| btsmart.co.uk/contact | Find us on our social channels. | H1 |
| btsmart.co.uk/contact | Social | H2 |
| btsmart.co.uk/contact | Leave us a message instead ... | H4 |
| btsmart.co.uk/contact | Get Started Today | H4 |
| btsmart.co.uk/contact | BT Smart & Expertise InfoTech Services Ltd. | H4 |
| btsmart.co.uk/contact | Cookie Policy | H4 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Smart Business Transformation Expertise InfoTech Services
btsmart.co.uk/
Digital Implementation Management Benchmarking Project management Coronavirus COVID-19 Technology evaluations Gap analysis & cost Studies Business case ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| btsmart.co.uk/ | viewport | width=device-width, initial-scale=1 |
| btsmart.co.uk/ | description | Digital Implementation Management Benchmarking Project management Coronavirus COVID-19 Technology evaluations Gap analysis & cost Studies Business case formation Requirement elicitation & architecture Performance Management Application Development Blockchain Artificial Intelligence Robotic Process Automation Operational Bots and automation Digital Transformation playbooks Bespoke software development Mobile application development Procurement Integrated management systems Enterprise resource planning systems Clouding computing and hosting Business and system requirement support Digital procurement management Legal support for digital services Digital resource & training |
| btsmart.co.uk/ | author | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/ | generator | Starfield Technologies; Go Daddy Website Builder 8.0.0000 |
| btsmart.co.uk/ | twitter:card | summary |
| btsmart.co.uk/ | twitter:site | @einfotechser |
| btsmart.co.uk/ | twitter:title | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/ | twitter:description | Technology Transformation In Partnership |
| btsmart.co.uk/ | twitter:image | https://isteam.wsimg.com/ip/7ab62a33-3ae0-441a-888d-aed0883daaee/it-outsourcing-innovation-and-improvement-mode.jpg |
| btsmart.co.uk/ | twitter:image:alt | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/ | theme-color | #4F5D6A |
| btsmart.co.uk/about | viewport | width=device-width, initial-scale=1 |
| btsmart.co.uk/about | description | BT Smart and EITS - (Expertise InfoTech Services Ltd) specialises in the provision of Information Technology Management Consultancy Services, registered in Great Britain. Expertise Digital Transformation Solutions (EDTS) is a partner operating in Africa. Integrated management systems Enterprise resource planning systems Clouding computing and hosting Business and system requirement support Digital procurement management Legal support for digital services Digital resource & training |
| btsmart.co.uk/about | author | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/about | generator | Starfield Technologies; Go Daddy Website Builder 8.0.0000 |
| btsmart.co.uk/about | twitter:card | summary |
| btsmart.co.uk/about | twitter:site | @einfotechser |
| btsmart.co.uk/about | twitter:title | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/about | twitter:description | Technology Transformation In Partnership |
| btsmart.co.uk/about | twitter:image | https://isteam.wsimg.com/ip/7ab62a33-3ae0-441a-888d-aed0883daaee/it-outsourcing-innovation-and-improvement-mode.jpg |
| btsmart.co.uk/about | twitter:image:alt | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/about | theme-color | #4F5D6A |
| btsmart.co.uk/services | viewport | width=device-width, initial-scale=1 |
| btsmart.co.uk/services | description | 1. Digital Implementation Management Benchmarking Project management Technology evaluations Gap analysis & cost Studies Business case formation Requirement elicitation & architecture Performance Management 2. Application Development Blockchain Artificial Intelligence Robotic Process Automation Operational Bots and automation Digital Transformation playbooks Bespoke software development Mobile application development 3. Procurement |
| btsmart.co.uk/services | author | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/services | generator | Starfield Technologies; Go Daddy Website Builder 8.0.0000 |
| btsmart.co.uk/services | twitter:card | summary |
| btsmart.co.uk/services | twitter:site | @einfotechser |
| btsmart.co.uk/services | twitter:title | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/services | twitter:description | Technology Transformation In Partnership |
| btsmart.co.uk/services | twitter:image | https://isteam.wsimg.com/ip/7ab62a33-3ae0-441a-888d-aed0883daaee/it-outsourcing-innovation-and-improvement-mode.jpg |
| btsmart.co.uk/services | twitter:image:alt | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/services | theme-color | #4F5D6A |
| btsmart.co.uk/blog | viewport | width=device-width, initial-scale=1 |
| btsmart.co.uk/blog | description | Find out how we can help you transform your business |
| btsmart.co.uk/blog | author | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/blog | generator | Starfield Technologies; Go Daddy Website Builder 8.0.0000 |
| btsmart.co.uk/blog | twitter:card | summary |
| btsmart.co.uk/blog | twitter:site | @einfotechser |
| btsmart.co.uk/blog | twitter:title | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/blog | twitter:description | Technology Transformation In Partnership |
| btsmart.co.uk/blog | twitter:image | https://isteam.wsimg.com/ip/7ab62a33-3ae0-441a-888d-aed0883daaee/it-outsourcing-innovation-and-improvement-mode.jpg |
| btsmart.co.uk/blog | twitter:image:alt | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/blog | theme-color | #4F5D6A |
| btsmart.co.uk/contact | viewport | width=device-width, initial-scale=1 |
| btsmart.co.uk/contact | description | Contact Expertise infotech services for your next technology and digital project Blockchain Artificial Intelligence Robotic Process Automation Operational Bots and automation Digital Transformation playbooks Bespoke software development Mobile application development |
| btsmart.co.uk/contact | author | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/contact | generator | Starfield Technologies; Go Daddy Website Builder 8.0.0000 |
| btsmart.co.uk/contact | twitter:card | summary |
| btsmart.co.uk/contact | twitter:site | @einfotechser |
| btsmart.co.uk/contact | twitter:title | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/contact | twitter:description | Technology Transformation In Partnership |
| btsmart.co.uk/contact | twitter:image | https://isteam.wsimg.com/ip/7ab62a33-3ae0-441a-888d-aed0883daaee/it-outsourcing-innovation-and-improvement-mode.jpg |
| btsmart.co.uk/contact | twitter:image:alt | Smart Business Transformation Expertise InfoTech Services |
| btsmart.co.uk/contact | theme-color | #4F5D6A |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| btsmart.co.uk/ | X-UA-Compatible | IE=edge |
| btsmart.co.uk/about | X-UA-Compatible | IE=edge |
| btsmart.co.uk/services | X-UA-Compatible | IE=edge |
| btsmart.co.uk/blog | X-UA-Compatible | IE=edge |
| btsmart.co.uk/contact | X-UA-Compatible | IE=edge |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler tested the following pages
- https://btsmart.co.uk/
- https://btsmart.co.uk/about
- https://btsmart.co.uk/services
- https://btsmart.co.uk/blog
- https://btsmart.co.uk/contact