Nibbler SEO audit for non-format.com
Summary
Overall8.7
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:40 on 26 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
Internal links4.6
- 50 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour5.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.non-format.com to http://non-format.com. This is ideal.
Amount of content5.5
Rendering Chart...
- This website has an average of 69 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| non-format.com/ | 570 | 71 |
| non-format.com/category/typography | 673 | 76 |
| non-format.com/category/print-and-editorial | 599 | 63 |
| non-format.com/category/image-making | 477 | 60 |
| non-format.com/category/music-packaging | 610 | 73 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| non-format.com/ | Million Square – Fantasy Grounds — Music packaging | H1 |
| non-format.com/category/typography | Moments Tour 2018 — Custom typeface and design | H1 |
| non-format.com/category/print-and-editorial | Thai-obsessed – Terje Ommundsen — Complete book design | H1 |
| non-format.com/category/image-making | Nike FFF Brotherhood — Image for Instagram campaign | H1 |
| non-format.com/category/music-packaging | New Maps Of Inner Space — Voice of Space | H1 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Non-Format — USA / Norway
non-format.com/
Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| non-format.com/ | google-site-verification | xkQuSLJoDF6iaZPFBPzRnmqHEfLgQ-mHGrURVKaax7E |
| non-format.com/ | title | USA / Norway |
| non-format.com/ | description | Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI. |
| non-format.com/ | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1 |
| non-format.com/category/typography | google-site-verification | xkQuSLJoDF6iaZPFBPzRnmqHEfLgQ-mHGrURVKaax7E |
| non-format.com/category/typography | title | USA / Norway |
| non-format.com/category/typography | description | Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI. |
| non-format.com/category/typography | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1 |
| non-format.com/category/print-and-editorial | google-site-verification | xkQuSLJoDF6iaZPFBPzRnmqHEfLgQ-mHGrURVKaax7E |
| non-format.com/category/print-and-editorial | title | USA / Norway |
| non-format.com/category/print-and-editorial | description | Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI. |
| non-format.com/category/print-and-editorial | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1 |
| non-format.com/category/image-making | google-site-verification | xkQuSLJoDF6iaZPFBPzRnmqHEfLgQ-mHGrURVKaax7E |
| non-format.com/category/image-making | title | USA / Norway |
| non-format.com/category/image-making | description | Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI. |
| non-format.com/category/image-making | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1 |
| non-format.com/category/music-packaging | google-site-verification | xkQuSLJoDF6iaZPFBPzRnmqHEfLgQ-mHGrURVKaax7E |
| non-format.com/category/music-packaging | title | USA / Norway |
| non-format.com/category/music-packaging | description | Non-Format was originally founded in London in 2000 by Kjell Ekhorn (Norwegian) and Jon Forss (British). Together they work on a range of projects including art direction, design, illustration and custom typography for clients including Adobe, Coca-Cola, EMI, Gap, IBM, New York Times, Nike, Nokia, Rick Owens, Sony Music and a great many others. In 2015 they merged with ANTI. |
| non-format.com/category/music-packaging | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| non-format.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| non-format.com/category/typography | X-UA-Compatible | IE=edge,chrome=1 |
| non-format.com/category/print-and-editorial | X-UA-Compatible | IE=edge,chrome=1 |
| non-format.com/category/image-making | X-UA-Compatible | IE=edge,chrome=1 |
| non-format.com/category/music-packaging | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 17, 2024
- It looks like this website was last updated on Sunday, 17 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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