Nibbler SEO audit for pochin.com
Summary
Overall9.0
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:01 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags5.2
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| pochin.com/ | title | Pochin - Plumbing & Heating Supplies - Pochin |
| pochin.com/ | robots | INDEX,FOLLOW |
| pochin.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=yes |
| pochin.com/ | format-detection | telephone=no |
| pochin.com/customer/.../ | title | Customer Login - Pochin |
| pochin.com/customer/.../ | robots | INDEX,FOLLOW |
| pochin.com/customer/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=yes |
| pochin.com/customer/.../ | format-detection | telephone=no |
| pochin.com/home | title | Pochin - Plumbing & Heating Supplies - Pochin |
| pochin.com/home | robots | INDEX,FOLLOW |
| pochin.com/home | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=yes |
| pochin.com/home | format-detection | telephone=no |
| pochin.com/branches | title | Our Branches - Pochin |
| pochin.com/branches | description | Find your nearest branch |
| pochin.com/branches | robots | INDEX,FOLLOW |
| pochin.com/branches | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=yes |
| pochin.com/branches | format-detection | telephone=no |
| pochin.com/customer/orders/ | title | 404 Not Found - Pochin |
| pochin.com/customer/orders/ | description | Page description |
| pochin.com/customer/orders/ | keywords | Page keywords |
| pochin.com/customer/orders/ | robots | INDEX,FOLLOW |
| pochin.com/customer/orders/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=yes |
| pochin.com/customer/orders/ | format-detection | telephone=no |
Amount of content7.8
Rendering Chart...
- This website has an average of 283 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| pochin.com/ | 2659 | 363 |
| pochin.com/customer/.../ | 1621 | 227 |
| pochin.com/home | 2658 | 363 |
| pochin.com/branches | 1328 | 178 |
| pochin.com/customer/orders/ | 1869 | 283 |
Server behaviour9.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.pochin.com to http://pochin.com. This is ideal.
Internal links9.7
- 2 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.9
3% of images have a clearly defined size
1 image is being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL pochin.com/.../POCHIN-Web-Banner-0523-Pochin.comBanner.jpg jpg pochin.com/branches
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| pochin.com/ | Check product availability at your local branch | H1 |
| pochin.com/ | Spend. Earn. Enjoy. | H1 |
| pochin.com/ | EasyCheck | H3 |
| pochin.com/ | View Our Catalogues | H3 |
| pochin.com/ | Manage Your Online Account | H3 |
| pochin.com/ | Local Branch Finder | H3 |
| pochin.com/ | Easy Stock Checker | H3 |
| pochin.com/ | Looking for our showrooms? | H3 |
| pochin.com/ | Sign up to Pochin Points at your local branch | H3 |
| pochin.com/ | Local Branch Finder | H3 |
| pochin.com/ | Open a Pochin Trade Account | H3 |
| pochin.com/ | Get Account Access | H3 |
| pochin.com/ | Pochin | H3 |
| pochin.com/ | My Account | H3 |
| pochin.com/ | Links | H3 |
| pochin.com/ | Contact | H3 |
| pochin.com/ | Robert Pochin Ltd | H4 |
| pochin.com/customer/.../ | Customer Login | H1 |
| pochin.com/customer/.../ | Pochin | H3 |
| pochin.com/customer/.../ | My Account | H3 |
| pochin.com/customer/.../ | Links | H3 |
| pochin.com/customer/.../ | Contact | H3 |
| pochin.com/customer/.../ | Robert Pochin Ltd | H4 |
| pochin.com/home | Check product availability at your local branch | H1 |
| pochin.com/home | Spend. Earn. Enjoy. | H1 |
| pochin.com/home | EasyCheck | H3 |
| pochin.com/home | View Our Catalogues | H3 |
| pochin.com/home | Manage Your Online Account | H3 |
| pochin.com/home | Local Branch Finder | H3 |
| pochin.com/home | Easy Stock Checker | H3 |
| pochin.com/home | Looking for our showrooms? | H3 |
| pochin.com/home | Sign up to Pochin Points at your local branch | H3 |
| pochin.com/home | Local Branch Finder | H3 |
| pochin.com/home | Open a Pochin Trade Account | H3 |
| pochin.com/home | Get Account Access | H3 |
| pochin.com/home | Pochin | H3 |
| pochin.com/home | My Account | H3 |
| pochin.com/home | Links | H3 |
| pochin.com/home | Contact | H3 |
| pochin.com/home | Robert Pochin Ltd | H4 |
| pochin.com/branches | Our Branches | H1 |
| pochin.com/branches | Pochin | H3 |
| pochin.com/branches | My Account | H3 |
| pochin.com/branches | Links | H3 |
| pochin.com/branches | Contact | H3 |
| pochin.com/branches | Robert Pochin Ltd | H4 |
| pochin.com/customer/orders/ | Whoops, our bad... | H1 |
| pochin.com/customer/orders/ | Pochin | H3 |
| pochin.com/customer/orders/ | My Account | H3 |
| pochin.com/customer/orders/ | Links | H3 |
| pochin.com/customer/orders/ | Contact | H3 |
| pochin.com/customer/orders/ | Robert Pochin Ltd | H4 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 25, 2024
- It looks like this website was last updated on Monday, 25 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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