Nibbler SEO audit for us.shein.com
Summary
Overall6.4
The overall score for this website.
Accessibility5.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:30 on 22 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Internal links0.0
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL SHEGLAM Jelly Wow Hydrating Lip Oil-Berry Involved Moisturizing Clear Lip Gloss Plumping Non-Sticky Lip Care High Shine Finish Nourishing Strawberry Extract Liquid Lip Cosmetics Black Friday Winter Lip Gloss us.shein.com/
- Consider shortening long anchor text.
- 123 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print us.shein.com/ Not detected us.shein.com/.../login?direction=nav Not detected us.shein.com/cart Not detected us.shein.com/javascript Not detected us.shein.com/campaigns/brandpage4 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 640px | us.shein.com/ |
| only screen | 768px | 1024px | us.shein.com/ |
| all | 2560px | - | us.shein.com/ |
| all | - | 1440px | us.shein.com/ |
| all | - | 1200px | us.shein.com/ |
| all | - | 1024px | us.shein.com/ |
| only screen | - | 640px | us.shein.com/.../login?direction=nav |
| only screen | 768px | 1024px | us.shein.com/.../login?direction=nav |
| all | 2560px | - | us.shein.com/.../login?direction=nav |
| only screen | - | 640px | us.shein.com/cart |
| all | 1366px | - | us.shein.com/cart |
| all | 1366px | - | us.shein.com/cart |
| all | 768px | - | us.shein.com/cart |
| all | 800px | - | us.shein.com/cart |
| all | 768px | - | us.shein.com/cart |
| all | 992px | - | us.shein.com/cart |
| all | 1200px | - | us.shein.com/cart |
| all | 1800px | - | us.shein.com/cart |
| all | 2300px | - | us.shein.com/cart |
| only screen | 768px | 1024px | us.shein.com/javascript |
| all | 2560px | - | us.shein.com/javascript |
| only screen | - | 640px | us.shein.com/javascript |
| only screen | - | 640px | us.shein.com/campaigns/brandpage4 |
| only screen | 768px | 1024px | us.shein.com/campaigns/brandpage4 |
| all | 2560px | - | us.shein.com/campaigns/brandpage4 |
Amount of content7.1
Rendering Chart...
- This website has an average of 327 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| us.shein.com/ | 5512 | 839 |
| us.shein.com/.../login?direction=nav | 453 | 60 |
| us.shein.com/cart | 661 | 135 |
| us.shein.com/javascript | 476 | 64 |
| us.shein.com/campaigns/brandpage4 | 3631 | 535 |
Mobile7.2
- This website redirects smartphone users to a mobile site at https://m.shein.com/us/?ref=us&rep=dir&ret=mus.
- Having a mobile site is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 640px | us.shein.com/ |
| only screen | 768px | 1024px | us.shein.com/ |
| all | 2560px | - | us.shein.com/ |
| all | - | 1440px | us.shein.com/ |
| all | - | 1200px | us.shein.com/ |
| all | - | 1024px | us.shein.com/ |
| only screen | - | 640px | us.shein.com/.../login?direction=nav |
| only screen | 768px | 1024px | us.shein.com/.../login?direction=nav |
| all | 2560px | - | us.shein.com/.../login?direction=nav |
| only screen | - | 640px | us.shein.com/cart |
| all | 1366px | - | us.shein.com/cart |
| all | 1366px | - | us.shein.com/cart |
| all | 768px | - | us.shein.com/cart |
| all | 800px | - | us.shein.com/cart |
| all | 768px | - | us.shein.com/cart |
| all | 992px | - | us.shein.com/cart |
| all | 1200px | - | us.shein.com/cart |
| all | 1800px | - | us.shein.com/cart |
| all | 2300px | - | us.shein.com/cart |
| only screen | 768px | 1024px | us.shein.com/javascript |
| all | 2560px | - | us.shein.com/javascript |
| only screen | - | 640px | us.shein.com/javascript |
| only screen | - | 640px | us.shein.com/campaigns/brandpage4 |
| only screen | 768px | 1024px | us.shein.com/campaigns/brandpage4 |
| all | 2560px | - | us.shein.com/campaigns/brandpage4 |
Images8.2
18% of images have a clearly defined size
No images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 13 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Server behaviour8.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This test is not applicable as this website appears to be on a subdomain.
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Women's Clothing, Women Fashion Sale | SHEIN USA
us.shein.com/
Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| us.shein.com/ | description | Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓ |
| us.shein.com/ | keywords | Women's & Men's Clothing, Shop Online Fashion | SHEIN |
| us.shein.com/ | site-info | |
| us.shein.com/ | notranslate | |
| us.shein.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| us.shein.com/.../login?direction=nav | description | From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN |
| us.shein.com/.../login?direction=nav | keywords | Women's & Men's Clothing, Shop Online Fashion | SHEIN |
| us.shein.com/.../login?direction=nav | site-info | |
| us.shein.com/.../login?direction=nav | notranslate | |
| us.shein.com/.../login?direction=nav | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| us.shein.com/cart | description | From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN |
| us.shein.com/cart | keywords | Women's & Men's Clothing, Shop Online Fashion | SHEIN |
| us.shein.com/cart | site-info | |
| us.shein.com/cart | notranslate | |
| us.shein.com/cart | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| us.shein.com/javascript | description | From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN |
| us.shein.com/javascript | keywords | Women's & Men's Clothing, Shop Online Fashion | SHEIN |
| us.shein.com/javascript | site-info | |
| us.shein.com/javascript | notranslate | |
| us.shein.com/javascript | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
| us.shein.com/campaigns/brandpage4 | description | From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN |
| us.shein.com/campaigns/brandpage4 | keywords | Women's & Men's Clothing, Shop Online Fashion | SHEIN |
| us.shein.com/campaigns/brandpage4 | site-info | |
| us.shein.com/campaigns/brandpage4 | notranslate | |
| us.shein.com/campaigns/brandpage4 | viewport | width=device-width, initial-scale=1, maximum-scale=1, maximum-scale=1, user-scalable=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| us.shein.com/ | Cache-Control | no-cache,no-store,must-revalidate |
| us.shein.com/ | Pragma | no-cache |
| us.shein.com/ | Expires | 0 |
| us.shein.com/.../login?direction=nav | Cache-Control | no-cache,no-store,must-revalidate |
| us.shein.com/.../login?direction=nav | Pragma | no-cache |
| us.shein.com/.../login?direction=nav | Expires | 0 |
| us.shein.com/cart | Cache-Control | no-cache,no-store,must-revalidate |
| us.shein.com/cart | Pragma | no-cache |
| us.shein.com/cart | Expires | 0 |
| us.shein.com/campaigns/brandpage4 | Cache-Control | no-cache,no-store,must-revalidate |
| us.shein.com/campaigns/brandpage4 | Pragma | no-cache |
| us.shein.com/campaigns/brandpage4 | Expires | 0 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
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| Multi-lingual | No | 20+ languages |
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