Nibbler SEO audit for verastar.co.uk
Summary
Overall7.8
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:11 on 24 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| verastar.co.uk/ | viewport | width=device-width, initial-scale=1 |
| verastar.co.uk/ | robots | max-image-preview:large |
| verastar.co.uk/ | generator | WordPress 6.1.6 |
| verastar.co.uk/ | generator | Elementor 3.11.2; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| verastar.co.uk/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| verastar.co.uk/ | msapplication-tileimage | https://verastar.co.uk/wp-content/uploads/2017/05/cropped-a-270x270.png |
| verastar.co.uk/about-us | viewport | width=device-width, initial-scale=1 |
| verastar.co.uk/about-us | robots | max-image-preview:large |
| verastar.co.uk/about-us | generator | WordPress 6.1.6 |
| verastar.co.uk/about-us | generator | Elementor 3.11.2; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| verastar.co.uk/about-us | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| verastar.co.uk/about-us | msapplication-tileimage | https://verastar.co.uk/wp-content/uploads/2017/05/cropped-a-270x270.png |
| verastar.co.uk/about-us/brand-portfolio-verastar | viewport | width=device-width, initial-scale=1 |
| verastar.co.uk/about-us/brand-portfolio-verastar | robots | max-image-preview:large |
| verastar.co.uk/about-us/brand-portfolio-verastar | generator | WordPress 6.1.6 |
| verastar.co.uk/about-us/brand-portfolio-verastar | generator | Elementor 3.11.2; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| verastar.co.uk/about-us/brand-portfolio-verastar | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| verastar.co.uk/about-us/brand-portfolio-verastar | msapplication-tileimage | https://verastar.co.uk/wp-content/uploads/2017/05/cropped-a-270x270.png |
| verastar.co.uk/?page_id=14609 | viewport | width=device-width, initial-scale=1 |
| verastar.co.uk/?page_id=14609 | robots | max-image-preview:large |
| verastar.co.uk/?page_id=14609 | generator | WordPress 6.1.6 |
| verastar.co.uk/?page_id=14609 | generator | Elementor 3.11.2; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| verastar.co.uk/?page_id=14609 | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| verastar.co.uk/?page_id=14609 | msapplication-tileimage | https://verastar.co.uk/wp-content/uploads/2017/05/cropped-a-270x270.png |
| verastar.co.uk/awards | viewport | width=device-width, initial-scale=1 |
| verastar.co.uk/awards | robots | max-image-preview:large |
| verastar.co.uk/awards | generator | WordPress 6.1.6 |
| verastar.co.uk/awards | generator | Elementor 3.11.2; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, a11y_improvements, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap |
| verastar.co.uk/awards | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| verastar.co.uk/awards | msapplication-tileimage | https://verastar.co.uk/wp-content/uploads/2017/05/cropped-a-270x270.png |
Images8.1
96% of images have a clearly defined size
138 images are being resized by the browser
- Some images (4.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 138 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links8.2
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format8.4
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.verastar.co.uk to http://verastar.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Amount of content10.0
Rendering Chart...
- This website has an average of 3,508 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| verastar.co.uk/ | 24404 | 3799 |
| verastar.co.uk/about-us | 19377 | 3048 |
| verastar.co.uk/about-us/brand-portfolio-verastar | 21666 | 3395 |
| verastar.co.uk/?page_id=14609 | 19090 | 3002 |
| verastar.co.uk/awards | 27717 | 4294 |
Freshness10.0
Last updated April 24, 2024
- It looks like this website was last updated on Wednesday, 24 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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