Nibbler SEO audit for www.ala.org
Summary
Overall9.1
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:33 on 24 Apr 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Enable GZIP compression on your web server or in your application. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Freshness3.1
Last updated June 20, 2023
- It looks like this website was last updated on Tuesday, 20 June 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Server behaviour6.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ala.org to http://www.ala.org. This is ideal.
URL format8.4
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.2
Rendering Chart...
- This website has an average of 1,392 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ala.org/ | 4387 | 629 |
| www.ala.org/aboutala/sitesdirectory | 25983 | 3644 |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | 11452 | 1670 |
| www.ala.org/aboutala/ | 5453 | 760 |
| www.ala.org/aboutala/divs | 1946 | 256 |
Images9.5
27% of images have a clearly defined size
20 images are being resized by the browser
- Most images (73.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 20 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Internal links10.0
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.ala.org/advocacy/.../freedownloads Censorship by the Numbers inforgraphic depicting the percentage of challenges by material or service type. Text reads: "BOOKS AND BEYOND: The ALA's Office for Intellectual Freedom tracked 729 challenges in 2021. Here's the breakdown: 82% Books, graphic novels, and text books; 5% Programs, meeting rooms; 4% Displays, exhibits; 2% Films; 7% Other (includse filtering, access, databases, magazines, online resources, artwork, social media, music, pamphlets, student publications, reading lists). ala.org/bbooks | #BannedBooksWeek www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign
- Consider shortening long anchor text.
Meta tags10.0
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ala.org/ | viewport | width=device-width, initial-scale=1.0 |
| www.ala.org/ | generator | Drupal 7 (http://drupal.org) |
| www.ala.org/ | twitter:card | summary |
| www.ala.org/ | twitter:url | https://www.ala.org/ |
| www.ala.org/ | twitter:title | American Library Association |
| www.ala.org/ | dcterms.title | American Library Association |
| www.ala.org/ | dcterms.type | Text |
| www.ala.org/ | dcterms.format | text/html |
| www.ala.org/ | dcterms.identifier | https://www.ala.org/ |
| www.ala.org/aboutala/sitesdirectory | viewport | width=device-width, initial-scale=1.0 |
| www.ala.org/aboutala/sitesdirectory | generator | Drupal 7 (http://drupal.org) |
| www.ala.org/aboutala/sitesdirectory | twitter:card | summary |
| www.ala.org/aboutala/sitesdirectory | twitter:url | https://www.ala.org/aboutala/sitesdirectory |
| www.ala.org/aboutala/sitesdirectory | twitter:title | Groups & Sites Directory |
| www.ala.org/aboutala/sitesdirectory | dcterms.title | Groups & Sites Directory |
| www.ala.org/aboutala/sitesdirectory | dcterms.type | Text |
| www.ala.org/aboutala/sitesdirectory | dcterms.format | text/html |
| www.ala.org/aboutala/sitesdirectory | dcterms.identifier | https://www.ala.org/aboutala/sitesdirectory |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | viewport | width=device-width, initial-scale=1.0 |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | description | Collection of resources to help library workers and advocates fight book bans in school libraries and public libraries and defend the right to read: Preparing for and Responding to Challenges | Support Library Workers, ALA Statements, Library Bill of Rights and Interpretations, Graphics, State Resources, Opinion Pieces and Op-Eds, Censorship Legislation, Webinars and Books. |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | title | Fight Censorship |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | description | With the severe uptick in local and statewide book challenges, ALA offers this clearinghouse of resources to assist library workers and library advocates in responding to and supporting others facing censorship challenges. Remember to report challenges to the Office for Intellectual Freedom, and let ALA know if you need assistance. |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | abstract | With the severe uptick in local and statewide book challenges, ALA offers this clearinghouse of resources to assist library workers and library advocates in responding to and supporting others facing those challenges. Remember to report challenges to the Office for Intellectual Freedom, and let ALA know if you need assistance. |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | keywords | censorship, |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | generator | Drupal 7 (http://drupal.org) |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | twitter:card | summary |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | twitter:title | Fight Censorship |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | twitter:url | https://www.ala.org/advocacy/fight-censorship |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | twitter:description | With the unprecedented surge in local and statewide book challenges, ALA offers this clearinghouse of resources to assist library workers and advocates in responding to and supporting others facing |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.title | Fight Censorship |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.creator | MCUSICK |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.description | With the unprecedented surge in local and statewide book challenges, ALA offers this clearinghouse of resources to assist library workers and advocates in responding to and supporting others facing those challenges. Your support matters more now than ever. Please consider donating to help us fight this nationwide organized assault on the freedom to read. Challenge Support Confidential challenge support from ALA's Office for Intellectual Freedom for libraries and library workers undergoing censorship attempts, including one-on-one guidance, letters of support, and more. |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.date | 2021-11-23T14:18-06:00 |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.type | Text |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.format | text/html |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | dcterms.identifier | https://www.ala.org/advocacy/fight-censorship |
| www.ala.org/aboutala/ | viewport | width=device-width, initial-scale=1.0 |
| www.ala.org/aboutala/ | description | The American Library Association (ALA) is the oldest and largest library association in the world, providing association information, news, events, and advocacy resources for members, librarians, and library users. ALA uses five Key Action Areas as guiding principles for directing the Association’s energies and resources: Diversity, Equity of Access, Education and Continuous Learning, Intellectual Freedom, and 21st Century Literacy. The ALA Strategic Plan builds a world where libraries, both physical and virtual, are central to lifelong discovery and learning and where everyone is a library user. ALA is governed by an Executive Board and Council, guided by the Charter of 1879 and ALA’s Constitution and Bylaws. |
| www.ala.org/aboutala/ | title | About the American Library Association |
| www.ala.org/aboutala/ | generator | Drupal 7 (http://drupal.org) |
| www.ala.org/aboutala/ | twitter:card | summary |
| www.ala.org/aboutala/ | twitter:url | https://www.ala.org/aboutala/ |
| www.ala.org/aboutala/ | twitter:title | About ALA |
| www.ala.org/aboutala/ | dcterms.title | About ALA |
| www.ala.org/aboutala/ | dcterms.type | Text |
| www.ala.org/aboutala/ | dcterms.format | text/html |
| www.ala.org/aboutala/ | dcterms.identifier | https://www.ala.org/aboutala/ |
| www.ala.org/aboutala/divs | viewport | width=device-width, initial-scale=1.0 |
| www.ala.org/aboutala/divs | description | ALA Divisions |
| www.ala.org/aboutala/divs | title | ALA Divisions |
| www.ala.org/aboutala/divs | description | Customize your ALA experience by joining one of our eight Divisions where you can network and collaborate with a targeted focus on your library environment and your professional role. Through career development, specialized resources, opportunities to lead and learn — ALA Divisions will connect you to the professional community you want. Members of ALA divisions must first be |
| www.ala.org/aboutala/divs | abstract | Customize your ALA experience by joining one of our eight Divisions where you can network and collaborate with a targeted focus on your library environment and your professional role. Through career development, specialized resources, opportunities to lead and learn — ALA Divisions will connect you to the professional community you want. Members of ALA divisions must first be members of the American Library Association. A majority of ALA members belong to one or more division. |
| www.ala.org/aboutala/divs | generator | Drupal 7 (http://drupal.org) |
| www.ala.org/aboutala/divs | twitter:card | summary |
| www.ala.org/aboutala/divs | twitter:title | ALA Divisions |
| www.ala.org/aboutala/divs | twitter:url | https://www.ala.org/aboutala/divs |
| www.ala.org/aboutala/divs | twitter:description | Customize your ALA experience by joining one of our eight Divisions where you can network and collaborate with a targeted focus on your library environment and your professional role. Through career |
| www.ala.org/aboutala/divs | dcterms.title | ALA Divisions |
| www.ala.org/aboutala/divs | dcterms.creator | SABBAS |
| www.ala.org/aboutala/divs | dcterms.description | Customize your ALA experience by joining one of our eight Divisions where you can network and collaborate with a targeted focus on your library environment and your professional role. Through career development, specialized resources, opportunities to lead and learn — ALA Divisions will connect you to the professional community you want. Members of ALA divisions must first be members of the American Library Association. A majority of ALA members belong to one or more division. |
| www.ala.org/aboutala/divs | dcterms.date | 2017-04-05T07:17-05:00 |
| www.ala.org/aboutala/divs | dcterms.type | Text |
| www.ala.org/aboutala/divs | dcterms.format | text/html |
| www.ala.org/aboutala/divs | dcterms.identifier | https://www.ala.org/aboutala/divs |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ala.org/ | Content-Type | text/html; charset=utf-8 |
| www.ala.org/aboutala/sitesdirectory | Content-Type | text/html; charset=utf-8 |
| www.ala.org/advocacy/fight-censorship...&utm_campaign=redesign | Content-Type | text/html; charset=utf-8 |
| www.ala.org/aboutala/ | Content-Type | text/html; charset=utf-8 |
| www.ala.org/aboutala/divs | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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