Report for www.manulife.com.hk

Overall6.4

The overall score for this website.

Accessibility6.1

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.1

How satisfying the website is likely to be for users.

Marketing6.3

How well marketed, and popular the website is.

Technology6.6

How well designed and built the website is.

Nibbler tested a sample of 1 pages from this website at 01:59 on 26 Nov 2021 (GMT).

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

  • One page of this website does not appear to be optimised for printing (using CSS).
    • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.

      Print optimised pages

Mobile3.0

Mobile screenshot of www.manulife.com.hkTablet screenshot of www.manulife.com.hk
  • None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
    • Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.

      Device optimised pages

      PageMobileTabletViewport
      www.manulife.com.hk/zh-hk/individual.htmlNot detectedNot detectedDetected

URL format4.0

  • All URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

Amount of content6.9

Rendering Chart...

  • This website has an average of 152 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Server behaviour8.0

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://manulife.com.hk to http://www.manulife.com.hk. This is ideal.

Popularity8.9

32,375 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 32,375 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 53.0% of the Internet traffic to manulife.com.hk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Headings10.0

manulifemove

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Images10.0

100% of images have a clearly defined size

No images are being resized by the browser

  • All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.

Meta tags10.0

This is how this website will look in Google search listings:

醫療、人壽、意外保險計劃及產品 | 宏利香港

www.manulife.com.hk/zh-hk/individual.html

...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.manulife.com.hk/zh-hk/individual.htmldescription宏利提供一系列的個人保險計劃包括醫療,人壽,意外,危疾,傷殘及其他保險計劃保障您生活每個細節。了解更多宏利為您而設的各樣保險計劃。
www.manulife.com.hk/zh-hk/individual.htmltemplatehome-page-template-v2
www.manulife.com.hk/zh-hk/individual.htmlpagesrc/content/insurance/hk/zh-hk/individual
www.manulife.com.hk/zh-hk/individual.htmlwebsitehttps://www.manulife.com.hk/content/insurance/hk/zh-hk/individual.html
www.manulife.com.hk/zh-hk/individual.htmlgoogle-site-verification0JNq7cECdAIBMFjcHWw-0--AruHETn57zvOyQI_P86A
www.manulife.com.hk/zh-hk/individual.htmlviewportwidth=device-width, initial-scale=1, shrink-to-fit=no

Freshness10.0

Last updated November 24, 2021

  • It looks like this website was last updated on Wednesday, 24 November 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
24/11/2021www.manulife.com.hk/zh-hk/individual.htmlLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .com.hk websites.

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