Nibbler SEO audit for www.marykay.com

Summary

Overall8.2

The overall score for this website.

Accessibility8.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

• Headings3.5
• URL format3.6
• Internal links8.5
• Mobile 10
• Page titles 10

Experience8.1

How satisfying the website is likely to be for users.

The following tests contribute to this score:

• Twitter0.0
• URL format3.6
• Amount of content8.3
• Internal links8.5
• Server behaviour8.9
• Images9.6
• Mobile 10
• Printability 10
• Freshness 10

Marketing5.5

How well marketed, and popular the website is.

The following tests contribute to this score:

• Twitter0.0
• Headings3.5
• Meta tags6.8
• Amount of content8.3
• Internal links8.5
• Analytics 10
• Page titles 10
• Freshness 10

Technology8.2

How well designed and built the website is.

The following tests contribute to this score:

• Headings3.5
• URL format3.6
• Meta tags6.8
• Internal links8.5
• Server behaviour8.9
• Images9.6
• Mobile 10
• Printability 10

Nibbler tested a sample of 5 pages from this website at 10:52 on 6 Apr 2024 (BST).

Retest

Top priorities for website improvement

• Make sure all headings have content which is relevant to the page of content. (read more)
• Sign up for a Twitter account and make sure it is linked to from your site. (read more)
• Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)