Nibbler SEO audit for www.oliverswills.co.uk
Summary
Overall7.6
The overall score for this website.
Accessibility8.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:11 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness0.6
Last updated October 28, 2019
- It looks like this website was last updated on Monday, 28 October 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 28/10/2019 | www.oliverswills.co.uk/.../5295024.jpg | Last modified header |
| 28/10/2019 | www.oliverswills.co.uk/.../trajan-pro-logo_orig.png | Last modified header |
Headings5.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.oliverswills.co.uk/ | Great value professional will, trust and LPA services | H2 |
| www.oliverswills.co.uk/ | Pricing | H2 |
| www.oliverswills.co.uk/ | Probate services | H2 |
| www.oliverswills.co.uk/ | We are competitive, because we: | H2 |
| www.oliverswills.co.uk/ | We offer daytime and evening video and home appointments! | H2 |
| www.oliverswills.co.uk/ | Will facts (click here for more topics) | H2 |
| www.oliverswills.co.uk/ | Online Poll! | H2 |
| www.oliverswills.co.uk/ | Why our clients choose us | H2 |
| www.oliverswills.co.uk/ | | H2 |
| www.oliverswills.co.uk/ | We can help you arrange a Will or lasting power of attorney without needing a personal face to face appointment, and so we can also offer discounted Teams, Skype, Zoom, FaceTime, WhatsApp, Messenger or many other types of video calls.Call us or use our contact us page for more details. | H2 |
| www.oliverswills.co.uk/privacy-policy.html | Oliver's Wills Ltd - Privacy Policy | H2 |
| www.oliverswills.co.uk/privacy-policy.html | | H2 |
| www.oliverswills.co.uk/privacy-policy.html | We can help you arrange a Will or lasting power of attorney without needing a personal face to face appointment, and so we can also offer discounted Teams, Skype, Zoom, FaceTime, WhatsApp, Messenger or many other types of video calls.Call us or use our contact us page for more details. | H2 |
| www.oliverswills.co.uk/pricing.html | Pricing for Wills, Will Trusts and Lasting powers of attorney | H2 |
| www.oliverswills.co.uk/pricing.html | Home appointments | H2 |
| www.oliverswills.co.uk/pricing.html | Video appointments | H2 |
| www.oliverswills.co.uk/pricing.html | Fast-track video appointments | H2 |
| www.oliverswills.co.uk/pricing.html | Information required up-front for fast track Wills and LPAs | H2 |
| www.oliverswills.co.uk/pricing.html | | H2 |
| www.oliverswills.co.uk/pricing.html | We can help you arrange a Will or lasting power of attorney without needing a personal face to face appointment, and so we can also offer discounted Teams, Skype, Zoom, FaceTime, WhatsApp, Messenger or many other types of video calls.Call us or use our contact us page for more details. | H2 |
| www.oliverswills.co.uk/probate-pricing.html | Probate services | H2 |
| www.oliverswills.co.uk/probate-pricing.html | | H2 |
| www.oliverswills.co.uk/probate-pricing.html | We can help you arrange a Will or lasting power of attorney without needing a personal face to face appointment, and so we can also offer discounted Teams, Skype, Zoom, FaceTime, WhatsApp, Messenger or many other types of video calls.Call us or use our contact us page for more details. | H2 |
| www.oliverswills.co.uk/our-process.html | How we make your will | H2 |
| www.oliverswills.co.uk/our-process.html | | H2 |
| www.oliverswills.co.uk/our-process.html | We can help you arrange a Will or lasting power of attorney without needing a personal face to face appointment, and so we can also offer discounted Teams, Skype, Zoom, FaceTime, WhatsApp, Messenger or many other types of video calls.Call us or use our contact us page for more details. | H2 |
Meta tags5.2
This is how this website will look in Google search listings:
Oliver's Wills Ltd - professional will writers - Will writer Herts ...
www.oliverswills.co.uk/
Home page of Oliver's Wills Ltd, professional will writers
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.oliverswills.co.uk/ | description | Home page of Oliver's Wills Ltd, professional will writers |
| www.oliverswills.co.uk/ | keywords | Will, writer, maker, royston, herts, hertfordshire, stevenage, hitchin, cambridge, |
| www.oliverswills.co.uk/ | google-site-verification | yN1Z1BIN5LHXgFC6oUT2-HwoWO5JqnNeVgyVk6dsC08 |
| www.oliverswills.co.uk/ | msvalidate.01 | FC7AE1D6F8B2204866CFA175F813F43C |
| www.oliverswills.co.uk/ | norton-safeweb-site-verification | eoyc5det8qj2u2h04gvf2zp45tb65tzoucs4rnxxp565abag96dfkkaqciomj1fnxogz9ob48pf930t1f691c-oe4v26qip74wjmt8-s9q9jf9hb099cla9tu6bl9xum |
| www.oliverswills.co.uk/ | google-site-verification | pNGJ1UEAKAIBkfCI3HBVe-qqu7fLgsEG_TqB_6eufFU |
| www.oliverswills.co.uk/privacy-policy.html | google-site-verification | yN1Z1BIN5LHXgFC6oUT2-HwoWO5JqnNeVgyVk6dsC08 |
| www.oliverswills.co.uk/privacy-policy.html | msvalidate.01 | FC7AE1D6F8B2204866CFA175F813F43C |
| www.oliverswills.co.uk/privacy-policy.html | norton-safeweb-site-verification | eoyc5det8qj2u2h04gvf2zp45tb65tzoucs4rnxxp565abag96dfkkaqciomj1fnxogz9ob48pf930t1f691c-oe4v26qip74wjmt8-s9q9jf9hb099cla9tu6bl9xum |
| www.oliverswills.co.uk/privacy-policy.html | google-site-verification | pNGJ1UEAKAIBkfCI3HBVe-qqu7fLgsEG_TqB_6eufFU |
| www.oliverswills.co.uk/pricing.html | google-site-verification | yN1Z1BIN5LHXgFC6oUT2-HwoWO5JqnNeVgyVk6dsC08 |
| www.oliverswills.co.uk/pricing.html | msvalidate.01 | FC7AE1D6F8B2204866CFA175F813F43C |
| www.oliverswills.co.uk/pricing.html | norton-safeweb-site-verification | eoyc5det8qj2u2h04gvf2zp45tb65tzoucs4rnxxp565abag96dfkkaqciomj1fnxogz9ob48pf930t1f691c-oe4v26qip74wjmt8-s9q9jf9hb099cla9tu6bl9xum |
| www.oliverswills.co.uk/pricing.html | google-site-verification | pNGJ1UEAKAIBkfCI3HBVe-qqu7fLgsEG_TqB_6eufFU |
| www.oliverswills.co.uk/probate-pricing.html | google-site-verification | yN1Z1BIN5LHXgFC6oUT2-HwoWO5JqnNeVgyVk6dsC08 |
| www.oliverswills.co.uk/probate-pricing.html | msvalidate.01 | FC7AE1D6F8B2204866CFA175F813F43C |
| www.oliverswills.co.uk/probate-pricing.html | norton-safeweb-site-verification | eoyc5det8qj2u2h04gvf2zp45tb65tzoucs4rnxxp565abag96dfkkaqciomj1fnxogz9ob48pf930t1f691c-oe4v26qip74wjmt8-s9q9jf9hb099cla9tu6bl9xum |
| www.oliverswills.co.uk/probate-pricing.html | google-site-verification | pNGJ1UEAKAIBkfCI3HBVe-qqu7fLgsEG_TqB_6eufFU |
| www.oliverswills.co.uk/our-process.html | description | How we write a will and how we work with you |
| www.oliverswills.co.uk/our-process.html | keywords | will writing, process, executor, trustee |
| www.oliverswills.co.uk/our-process.html | google-site-verification | yN1Z1BIN5LHXgFC6oUT2-HwoWO5JqnNeVgyVk6dsC08 |
| www.oliverswills.co.uk/our-process.html | msvalidate.01 | FC7AE1D6F8B2204866CFA175F813F43C |
| www.oliverswills.co.uk/our-process.html | norton-safeweb-site-verification | eoyc5det8qj2u2h04gvf2zp45tb65tzoucs4rnxxp565abag96dfkkaqciomj1fnxogz9ob48pf930t1f691c-oe4v26qip74wjmt8-s9q9jf9hb099cla9tu6bl9xum |
| www.oliverswills.co.uk/our-process.html | google-site-verification | pNGJ1UEAKAIBkfCI3HBVe-qqu7fLgsEG_TqB_6eufFU |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.oliverswills.co.uk/ | Content-Type | text/html; charset=utf-8 |
| www.oliverswills.co.uk/privacy-policy.html | Content-Type | text/html; charset=utf-8 |
| www.oliverswills.co.uk/pricing.html | Content-Type | text/html; charset=utf-8 |
| www.oliverswills.co.uk/probate-pricing.html | Content-Type | text/html; charset=utf-8 |
| www.oliverswills.co.uk/our-process.html | Content-Type | text/html; charset=utf-8 |
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour6.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://oliverswills.co.uk to http://www.oliverswills.co.uk. This is ideal.
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Oliver's Wills Ltd - professional will writers - Will writer Herts, Hertfordshire - Oliver's Wills Ltd | This title appears to be overly complex. Consider a more meaningful title |
| Privacy Policy - Oliver's Wills Ltd - professional will writers | OK |
| Pricing - Oliver's Wills Ltd - professional will writers | OK |
| Probate Pricing - Oliver's Wills Ltd - professional will writers | OK |
| Our process - Oliver's Wills Ltd - professional will writers | OK |
Amount of content9.2
Rendering Chart...
- This website has an average of 754 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.oliverswills.co.uk/ | 6708 | 1133 |
| www.oliverswills.co.uk/privacy-policy.html | 5962 | 1021 |
| www.oliverswills.co.uk/pricing.html | 4922 | 861 |
| www.oliverswills.co.uk/probate-pricing.html | 2144 | 358 |
| www.oliverswills.co.uk/our-process.html | 2197 | 397 |
Internal links9.7
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.oliverswills.co.uk/probate-pricing.html click here www.oliverswills.co.uk/pricing.html
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
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