Nibbler SEO audit for www.payless.com
Summary
Overall8.3
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:32 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider updating this website regularly with new content. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.payless.com/ Not detected www.payless.com/cart Not detected www.payless.com/women-shoes Not detected www.payless.com/girls-shoes Not detected www.payless.com/boys-shoes Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness3.5
Last updated August 11, 2023
- It looks like this website was last updated on Friday, 11 August 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Internal links5.6
- 45 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.payless.com/ | We’ve got something in the works | H1 |
| www.payless.com/ | We appreciate your patience with us as we're busy behind-the-scenes working on a shopping experience that will knock your socks off. | H2 |
| www.payless.com/women-shoes | Women's | H1 |
| www.payless.com/girls-shoes | Girls’ | H1 |
| www.payless.com/boys-shoes | Boys’ | H1 |
Amount of content7.6
Rendering Chart...
- This website has an average of 351 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.payless.com/ | 1578 | 221 |
| www.payless.com/cart | 701 | 82 |
| www.payless.com/women-shoes | 5771 | 1038 |
| www.payless.com/girls-shoes | 1604 | 220 |
| www.payless.com/boys-shoes | 1480 | 196 |
Meta tags8.4
This is how this website will look in Google search listings:
Payless ShoeSource
www.payless.com/
PAYLESS IS STILL HERE! You can still get your favorite Payless styles on Amazon in the United States. More shoes are arriving every week from Champion® ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.payless.com/ | viewport | initial-scale=1 |
| www.payless.com/ | twitter:title | Payless ShoeSource |
| www.payless.com/ | twitter:image | http://static1.squarespace.com/static/5cab8f9ea09a7e53a9347eed/t/64d26443f3c5da0c87122d95/1691509827779/Payless-500x100.png?format=1500w |
| www.payless.com/ | twitter:url | https://www.payless.com |
| www.payless.com/ | twitter:card | summary |
| www.payless.com/ | twitter:description | PAYLESS IS STILL HERE! You can still get your favorite Payless styles on Amazon in the United States. More shoes are arriving every week from Champion®, SafeTStep, SmartFit®, Spotlights, and more! |
| www.payless.com/ | description | PAYLESS IS STILL HERE! You can still get your favorite Payless styles on Amazon in the United States. More shoes are arriving every week from Champion®, SafeTStep, SmartFit®, Spotlights, and more! |
| www.payless.com/ | msvalidate.01 | F70F0402DC589DD289F00363082DEF1B |
| www.payless.com/ | google-site-verification | C0tSvTyCMFlCutehOhrwJVt9sMVhZ12JGadC7rg6xQo |
| www.payless.com/ | google-site-verification | 32Nyr5QEn6PeHZTS32jurgwyLqcvgPhBN-duUqkoBqg |
| www.payless.com/cart | viewport | initial-scale=1 |
| www.payless.com/cart | twitter:title | Payless ShoeSource |
| www.payless.com/cart | twitter:image | http://images.squarespace-cdn.com/content/v1/5cab8f9ea09a7e53a9347eed/e94b9d49-27c4-4661-96f8-6745f0c10e43/Payless-500x100.png?format=1500w |
| www.payless.com/cart | twitter:card | summary |
| www.payless.com/cart | description | |
| www.payless.com/cart | msvalidate.01 | F70F0402DC589DD289F00363082DEF1B |
| www.payless.com/cart | google-site-verification | C0tSvTyCMFlCutehOhrwJVt9sMVhZ12JGadC7rg6xQo |
| www.payless.com/cart | google-site-verification | 32Nyr5QEn6PeHZTS32jurgwyLqcvgPhBN-duUqkoBqg |
| www.payless.com/cart | robots | NOINDEX |
| www.payless.com/women-shoes | viewport | initial-scale=1 |
| www.payless.com/women-shoes | twitter:title | Women's Shoes: Athletics, Casuals and Boots | Payless - Online Store — Payless ShoeSource |
| www.payless.com/women-shoes | twitter:url | https://www.payless.com/women-shoes |
| www.payless.com/women-shoes | twitter:card | summary |
| www.payless.com/women-shoes | twitter:description | Shop a wide variety of shoes for women: Athletics, Sandals, Casuals, Dress, Boots and Safe-T-Step at Payless. |
| www.payless.com/women-shoes | description | Shop a wide variety of shoes for women: Athletics, Sandals, Casuals, Dress, Boots and Safe-T-Step at Payless. |
| www.payless.com/women-shoes | msvalidate.01 | F70F0402DC589DD289F00363082DEF1B |
| www.payless.com/women-shoes | google-site-verification | C0tSvTyCMFlCutehOhrwJVt9sMVhZ12JGadC7rg6xQo |
| www.payless.com/women-shoes | google-site-verification | 32Nyr5QEn6PeHZTS32jurgwyLqcvgPhBN-duUqkoBqg |
| www.payless.com/girls-shoes | viewport | initial-scale=1 |
| www.payless.com/girls-shoes | twitter:title | Girl's Shoes: Athletics, Casuals and Boots | Payless - Online Store — Payless ShoeSource |
| www.payless.com/girls-shoes | twitter:url | https://www.payless.com/girls-shoes |
| www.payless.com/girls-shoes | twitter:card | summary |
| www.payless.com/girls-shoes | twitter:description | Shop a wide variety of shoes for girls: Athletics, Sandals, Casuals, Dress and Boots at Payless Online Store. |
| www.payless.com/girls-shoes | description | Shop a wide variety of shoes for girls: Athletics, Sandals, Casuals, Dress and Boots at Payless Online Store. |
| www.payless.com/girls-shoes | msvalidate.01 | F70F0402DC589DD289F00363082DEF1B |
| www.payless.com/girls-shoes | google-site-verification | C0tSvTyCMFlCutehOhrwJVt9sMVhZ12JGadC7rg6xQo |
| www.payless.com/girls-shoes | google-site-verification | 32Nyr5QEn6PeHZTS32jurgwyLqcvgPhBN-duUqkoBqg |
| www.payless.com/boys-shoes | viewport | initial-scale=1 |
| www.payless.com/boys-shoes | twitter:title | Boys' Shoes: Athletics, Casuals and Boots | Payless - Online Store — Payless ShoeSource |
| www.payless.com/boys-shoes | twitter:url | https://www.payless.com/boys-shoes |
| www.payless.com/boys-shoes | twitter:card | summary |
| www.payless.com/boys-shoes | twitter:description | Shop a wide variety of shoes for boys: Athletics, Sandals, Casuals, Dress and Boots at Payless Online Store. |
| www.payless.com/boys-shoes | description | Shop a wide variety of shoes for boys: Athletics, Sandals, Casuals, Dress and Boots at Payless Online Store. |
| www.payless.com/boys-shoes | msvalidate.01 | F70F0402DC589DD289F00363082DEF1B |
| www.payless.com/boys-shoes | google-site-verification | C0tSvTyCMFlCutehOhrwJVt9sMVhZ12JGadC7rg6xQo |
| www.payless.com/boys-shoes | google-site-verification | 32Nyr5QEn6PeHZTS32jurgwyLqcvgPhBN-duUqkoBqg |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.payless.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.payless.com/ | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.payless.com/cart | X-UA-Compatible | IE=edge,chrome=1 |
| www.payless.com/cart | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.payless.com/women-shoes | X-UA-Compatible | IE=edge,chrome=1 |
| www.payless.com/women-shoes | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.payless.com/girls-shoes | X-UA-Compatible | IE=edge,chrome=1 |
| www.payless.com/girls-shoes | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.payless.com/boys-shoes | X-UA-Compatible | IE=edge,chrome=1 |
| www.payless.com/boys-shoes | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
Server behaviour9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://payless.com to http://www.payless.com. This is ideal.
Images9.8
12% of images have a clearly defined size
6 images are being resized by the browser
- Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |