Nibbler SEO audit for www.ppm.com.ec
Summary
Overall6.9
The overall score for this website.
Accessibility7.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:02 on 13 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Page titles2.0
20% of pages have defined titles
0% of page titles are weak
- 4 pages do not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| No Title | Missing |
| Email Protection | Cloudflare | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Server behaviour7.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website use a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects for these pages would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
- Change temporary (302) redirects to permanent (301) redirects.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.ppm.com.ec/.../email-protection www.ppm.com.ec/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://ppm.com.ec. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.ppm.com.ec on http://ppm.com.ec.
Amount of content7.7
Rendering Chart...
- This website has an average of 302 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.ppm.com.ec/ | 1233 | 180 |
| www.ppm.com.ec/.../email-protection | 601 | 98 |
| www.ppm.com.ec/loyalty/ | 3183 | 477 |
| www.ppm.com.ec/develop/ | 2669 | 382 |
| www.ppm.com.ec/icare/ | 2653 | 375 |
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.ppm.com.ec/ Optimised www.ppm.com.ec/.../email-protection Not detected www.ppm.com.ec/loyalty/ Optimised www.ppm.com.ec/develop/ Optimised www.ppm.com.ec/icare/ Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags8.4
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ppm.com.ec/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ppm.com.ec/ | description | Digital Business Developers |
| www.ppm.com.ec/ | keywords | ppm, publipromueve, desarrollo web, ecommerce, loyalty, automatizacion de marketing, estrategia digital y analitica |
| www.ppm.com.ec/.../email-protection | robots | noindex, nofollow |
| www.ppm.com.ec/.../email-protection | viewport | width=device-width,initial-scale=1 |
| www.ppm.com.ec/loyalty/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ppm.com.ec/loyalty/ | description | Digital Business Developers |
| www.ppm.com.ec/loyalty/ | keywords | ppm, publipromueve, desarrollo web, ecommerce, loyalty, automatizacion de marketing, estrategia digital y analitica |
| www.ppm.com.ec/develop/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ppm.com.ec/develop/ | description | Digital Business Developers |
| www.ppm.com.ec/develop/ | keywords | ppm, publipromueve, desarrollo web, ecommerce, loyalty, automatizacion de marketing, estrategia digital y analitica |
| www.ppm.com.ec/icare/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.ppm.com.ec/icare/ | description | Digital Business Developers |
| www.ppm.com.ec/icare/ | keywords | ppm, publipromueve, desarrollo web, ecommerce, loyalty, automatizacion de marketing, estrategia digital y analitica |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ppm.com.ec/ | x-ua-compatible | ie=edge |
| www.ppm.com.ec/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| www.ppm.com.ec/.../email-protection | X-UA-Compatible | IE=Edge |
| www.ppm.com.ec/loyalty/ | x-ua-compatible | ie=edge |
| www.ppm.com.ec/develop/ | x-ua-compatible | ie=edge |
| www.ppm.com.ec/icare/ | x-ua-compatible | ie=edge |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.ppm.com.ec/ | Elige la experiencia de usuario. | H1 |
| www.ppm.com.ec/ | Elige | H1 |
| www.ppm.com.ec/ | Desarrollo | H2 |
| www.ppm.com.ec/ | Nuestro proceso de innovación | H3 |
| www.ppm.com.ec/ | Nuestras líneas de negocio | H3 |
| www.ppm.com.ec/ | Modelo de negocio | H4 |
| www.ppm.com.ec/ | Tecnología | H4 |
| www.ppm.com.ec/ | Experiencia del consumidor | H4 |
| www.ppm.com.ec/ | Desarrollo | H6 |
| www.ppm.com.ec/.../email-protection | Email Protection | H1 |
| www.ppm.com.ec/.../email-protection | You are unable to access this email address ppm.com.ec | H2 |
| www.ppm.com.ec/loyalty/ | Loyalty | H1 |
| www.ppm.com.ec/loyalty/ | Elige clientes felices | H2 |
| www.ppm.com.ec/loyalty/ | Nuestros Modelos de Lealtad son: | H3 |
| www.ppm.com.ec/loyalty/ | Metodología | H3 |
| www.ppm.com.ec/loyalty/ | Casos de éxito | H3 |
| www.ppm.com.ec/loyalty/ | Nuestras líneas de negocio | H3 |
| www.ppm.com.ec/loyalty/ | Sistemas de Incentivos | H4 |
| www.ppm.com.ec/loyalty/ | Programas de Puntos | H4 |
| www.ppm.com.ec/develop/ | Desarrollo | H1 |
| www.ppm.com.ec/develop/ | Elige la experiencia de usuario | H2 |
| www.ppm.com.ec/develop/ | Nuestros servicios de desarrollo | H3 |
| www.ppm.com.ec/develop/ | Metodología | H3 |
| www.ppm.com.ec/develop/ | Nuestras líneas de negocio | H3 |
| www.ppm.com.ec/develop/ | Aplicaciones web | H4 |
| www.ppm.com.ec/develop/ | Aplicaciones móviles | H4 |
| www.ppm.com.ec/icare/ | Automatización de Marketing | H1 |
| www.ppm.com.ec/icare/ | Elige automatizar tus envíos | H2 |
| www.ppm.com.ec/icare/ | Nuestros modelos de negocio | H3 |
| www.ppm.com.ec/icare/ | Metodología | H3 |
| www.ppm.com.ec/icare/ | Nuestras líneas de negocio | H3 |
| www.ppm.com.ec/icare/ | iCare | H4 |
| www.ppm.com.ec/icare/ | Asistentes virtuales | H4 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 5, 2024
- It looks like this website was last updated on Friday, 5 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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