Nibbler SEO audit for www.quill.com
Summary
Overall8.2
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:09 on 26 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Consider shortening long anchor text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
URL format6.4
3 URLs are less than ideal
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile7.2
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | - | www.quill.com/Css/.../common.css |
| screen | - | - | www.quill.com/Css/.../common.css |
| all | - | 768px | www.quill.com/ |
| all | - | 576.98px | www.quill.com/ |
| screen | - | 550px | www.quill.com/.../6.html |
Internal links8.4
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.quill.com/.../005880.html Quill Brand® 100% Recycled Hanging File Folders; 1/5-Cut Adjustable Tabs, Letter Size,Green, 50/BoxQuill Brand® 100% Recycled Hanging File Folders; 1/5-Cut Adjustable Tabs, Letter Size,Green, 50/Box www.quill.com/office-supplies/.../2.html www.quill.com/.../55391227.html Formax Cut-True 27S 18.9” Semi-Automatic Guillotine Paper Cutter with LED Laser Line, White (CUT-TRUFormax Cut-True 27S 18.9” Semi-Automatic Guillotine Paper Cutter with LED Laser Line, White (CUT-TRU www.quill.com/office-supplies/.../2.html www.quill.com/.../021482.html Quill Brand® 2/5-Cut Tab Pressboard Classification File Folders, 2-Partitions, 6-Fasteners, Legal, BQuill Brand® 2/5-Cut Tab Pressboard Classification File Folders, 2-Partitions, 6-Fasteners, Legal, B www.quill.com/office-supplies/.../2.html www.quill.com/.../052396.html Bankers Box Stor/File™ Corrugated File Storage Boxes, Lift-Off Lid, Letter/Legal Size, White/Blue, 1Bankers Box Stor/File™ Corrugated File Storage Boxes, Lift-Off Lid, Letter/Legal Size, White/Blue, 1 www.quill.com/office-supplies/.../2.html www.quill.com/.../246933.html Coastwide Professional™ 2-Ply Standard Toilet Paper, White, 500 Sheets/Roll, 96 Rolls/Carton (CW2621Coastwide Professional™ 2-Ply Standard Toilet Paper, White, 500 Sheets/Roll, 96 Rolls/Carton (CW2621 www.quill.com/.../6.html www.quill.com/.../246933.html Coastwide Professional™ 2-Ply Standard Toilet Paper, White, 500 Sheets/Roll, 96 Rolls/Carton (CW2621Coastwide Professional™ 2-Ply Standard Toilet Paper, White, 500 Sheets/Roll, 96 Rolls/Carton (CW2621 www.quill.com/.../6.html
- Consider shortening long anchor text.
- 341 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags8.4
This is how this website will look in Google search listings:
Cleaning & Office Supplies for Every Workspace | Quill.com
www.quill.com/
Free shipping over $25! Shop bulk office supplies, paper, ink and toner, furniture, cleaning supplies and more at Quill.com for your office.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.quill.com/ | viewport | width=device-width, initial-scale=1, minimum-scale=1 |
| www.quill.com/ | format-detection | telephone=no |
| www.quill.com/ | robots | follow, index |
| www.quill.com/ | description | Free shipping over $25! Shop bulk office supplies, paper, ink and toner, furniture, cleaning supplies and more at Quill.com for your office. |
| www.quill.com/daily-deals/.../35.html | viewport | width=device-width, initial-scale=1, minimum-scale=1 |
| www.quill.com/daily-deals/.../35.html | format-detection | telephone=no |
| www.quill.com/daily-deals/.../35.html | robots | follow, index |
| www.quill.com/daily-deals/.../35.html | description | Check out our paper sale online at Quill.com! Enjoy the lowest prices & free shipping on paper and other office supplies like ink & toner, desks, & more. |
| www.quill.com/pointsprogram/rewards | viewport | width=device-width, initial-scale=1, minimum-scale=1 |
| www.quill.com/pointsprogram/rewards | format-detection | telephone=no |
| www.quill.com/pointsprogram/rewards | robots | follow,index |
| www.quill.com/pointsprogram/rewards | description | |
| www.quill.com/office-supplies/.../2.html | viewport | width=device-width, initial-scale=1, minimum-scale=1 |
| www.quill.com/office-supplies/.../2.html | format-detection | telephone=no |
| www.quill.com/office-supplies/.../2.html | robots | follow,index |
| www.quill.com/office-supplies/.../2.html | description | Shop affordable office supplies online at Quill.com. Find everything you need to keep your business running smoothly. Enjoy free shipping on orders over $25. |
| www.quill.com/.../6.html | viewport | width=device-width, initial-scale=1, minimum-scale=1 |
| www.quill.com/.../6.html | format-detection | telephone=no |
| www.quill.com/.../6.html | robots | follow,index |
| www.quill.com/.../6.html | description | Shop for cleaning and janitorial supplies on Quill.com. Keep your workplace healthy with disinfectants, paper products, and more. Enjoy fast, free shipping over $25. |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.3
36% of images have a clearly defined size
241 images are being resized by the browser
- Most images (64.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 241 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://quill.com to http://www.quill.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| - | - | www.quill.com/Css/.../common.css | |
| - | - | www.quill.com/Css/.../common.css | |
| all | - | 768px | www.quill.com/ |
| all | - | 576.98px | www.quill.com/ |
| screen | - | 550px | www.quill.com/.../6.html |
Amount of content10.0
Rendering Chart...
- This website has an average of 5,333 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.quill.com/ | 24597 | 3671 |
| www.quill.com/daily-deals/.../35.html | 37841 | 5626 |
| www.quill.com/pointsprogram/rewards | 16211 | 2276 |
| www.quill.com/office-supplies/.../2.html | 51216 | 7257 |
| www.quill.com/.../6.html | 55345 | 7837 |
Freshness10.0
Last updated April 23, 2024
- It looks like this website was last updated on Tuesday, 23 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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