Nibbler SEO audit for www.richardlang.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:16 on 20 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags3.6
This is how this website will look in Google search listings:
Wholesale Gift & Home Decor Suppliers UK | Richard Lang
www.richardlang.co.uk/
Richard Lang are suppliers of wholesale gifts in the UK and more, including wholesale Christmas gifts, wholesale greeting cards, as well as being garden center ...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.richardlang.co.uk/ | title | Wholesale Gift & Home Decor Suppliers UK | Richard Lang |
| www.richardlang.co.uk/ | description | Richard Lang are suppliers of wholesale gifts in the UK and more, including wholesale Christmas gifts, wholesale greeting cards, as well as being garden center suppliers. |
| www.richardlang.co.uk/ | robots | INDEX,FOLLOW |
| www.richardlang.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.richardlang.co.uk/ | format-detection | telephone=no |
| www.richardlang.co.uk/catalogsearch/.../ | title | Advanced Search |
| www.richardlang.co.uk/catalogsearch/.../ | robots | INDEX,FOLLOW |
| www.richardlang.co.uk/catalogsearch/.../ | viewport | width=device-width, initial-scale=1 |
| www.richardlang.co.uk/catalogsearch/.../ | format-detection | telephone=no |
| www.richardlang.co.uk/customer/.../ | title | Create New Customer Account |
| www.richardlang.co.uk/customer/.../ | robots | INDEX,FOLLOW |
| www.richardlang.co.uk/customer/.../ | viewport | width=device-width, initial-scale=1 |
| www.richardlang.co.uk/customer/.../ | format-detection | telephone=no |
| www.richardlang.co.uk/customer/.../ | title | Customer Login |
| www.richardlang.co.uk/customer/.../ | robots | INDEX,FOLLOW |
| www.richardlang.co.uk/customer/.../ | viewport | width=device-width, initial-scale=1 |
| www.richardlang.co.uk/customer/.../ | format-detection | telephone=no |
| www.richardlang.co.uk/checkout/.../ | title | Shopping Cart |
| www.richardlang.co.uk/checkout/.../ | robots | INDEX,FOLLOW |
| www.richardlang.co.uk/checkout/.../ | viewport | width=device-width, initial-scale=1 |
| www.richardlang.co.uk/checkout/.../ | format-detection | telephone=no |
Server behaviour7.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://richardlang.co.uk to http://www.richardlang.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Internal links7.8
- 10 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.richardlang.co.uk/seed-card-with-string-bracelet-12-asstd-48-stand4sw229 .product-image-container-29053 { width: 240px; } .product-image-container-29053 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-29053"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-29053 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/highland-cow-keyring-brown-fleece-fabric-with-fur-tuft4sc244 .product-image-container-50843 { width: 240px; } .product-image-container-50843 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-50843"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-50843 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/highland-cow-floral-plaque-4-asstd-24-stand-wooden-with-quote8hl280 .product-image-container-47351 { width: 240px; } .product-image-container-47351 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-47351"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-47351 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/dougal-highland-cow-toy-30cm-plush-fabric-with-tartan-scarf4hd131 .product-image-container-55102 { width: 240px; } .product-image-container-55102 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-55102"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-55102 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/xmas-highland-cow-hanger-2-asstd-resin-with-scarf-or-candy-cane7xa165 .product-image-container-54481 { width: 240px; } .product-image-container-54481 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-54481"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-54481 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/daisy-3d-mug-white-embossed-stoneware7su150 .product-image-container-24010 { width: 240px; } .product-image-container-24010 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-24010"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-24010 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/xmas-sheep-mum-baby-hanger-white-resin-with-santa-hats7xa159 .product-image-container-54475 { width: 240px; } .product-image-container-54475 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-54475"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-54475 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/house-tissue-holder-white-wood-with-robin-bunting8ss175 .product-image-container-28962 { width: 240px; } .product-image-container-28962 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-28962"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-28962 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/highland-cow-mug-white-greyscale-stoneware7hl240 .product-image-container-49803 { width: 240px; } .product-image-container-49803 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-49803"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-49803 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/ www.richardlang.co.uk/rose-cottage-house-tissue-holder-white-wood-with-bunting8sc522 .product-image-container-49884 { width: 240px; } .product-image-container-49884 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-49884"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-49884 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } www.richardlang.co.uk/
- Consider shortening long anchor text.
- 35 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings8.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.6
Rendering Chart...
- This website has an average of 469 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.richardlang.co.uk/ | 5276 | 757 |
| www.richardlang.co.uk/catalogsearch/.../ | 2522 | 349 |
| www.richardlang.co.uk/customer/.../ | 3678 | 514 |
| www.richardlang.co.uk/customer/.../ | 2639 | 378 |
| www.richardlang.co.uk/checkout/.../ | 2417 | 345 |
Images9.9
4% of images have a clearly defined size
10 images are being resized by the browser
- Most images (96.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 4, 2024
- It looks like this website was last updated on Thursday, 4 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.richardlang.co.uk/
- https://www.richardlang.co.uk/catalogsearch/advanced/
- https://www.richardlang.co.uk/customer/account/create/
- https://www.richardlang.co.uk/customer/account/login/referer/aHR0cHM6Ly93d3cucmljaGFyZGxhbmcuY28udWsv/
- https://www.richardlang.co.uk/checkout/cart/