Nibbler SEO audit for www.rockmybaby.co.nz
Summary
Overall8.3
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 08:15 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider updating this website regularly with new content. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Internal links3.9
- 32 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 75 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness4.0
Last updated October 12, 2023
- It looks like this website was last updated on Thursday, 12 October 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Server behaviour5.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://rockmybaby.co.nz to http://www.rockmybaby.co.nz. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.7
Rendering Chart...
- This website has an average of 711 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.rockmybaby.co.nz/pages/home | 5333 | 774 |
| www.rockmybaby.co.nz/users/login | 727 | 95 |
| www.rockmybaby.co.nz/users/register | 2658 | 367 |
| www.rockmybaby.co.nz/nannyrequests/ | 7863 | 1212 |
| www.rockmybaby.co.nz/pages/.../ | 7104 | 1106 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Rockmybaby® Childcare Recruitment Agency|Rockmybaby Total Childcare ...
www.rockmybaby.co.nz/pages/home
Rockmybaby for your total childcare solutions - nanny, babysitters.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.rockmybaby.co.nz/pages/home | viewport | width=device-width, initial-scale=1.0, maximum-scale=1, user-scalable=no |
| www.rockmybaby.co.nz/pages/home | description | Rockmybaby for your total childcare solutions - nanny, babysitters. |
| www.rockmybaby.co.nz/pages/home | keywords | |
| www.rockmybaby.co.nz/pages/home | msapplication-tilecolor | #b22329 |
| www.rockmybaby.co.nz/pages/home | theme-color | #ffffff |
| www.rockmybaby.co.nz/pages/home | google-site-verification | CFh_JdixVBxTVw7HSAXp7DIEdgszBjp3ieXTAMTqG-8 |
| www.rockmybaby.co.nz/pages/home | p:domain_verify | 5e61ff11619a6780c1c43d377e3f95e6 |
| www.rockmybaby.co.nz/users/login | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.rockmybaby.co.nz/users/login | description | Rockmybaby for your total childcare solutions - nanny, babysitters. |
| www.rockmybaby.co.nz/users/login | keywords | |
| www.rockmybaby.co.nz/users/login | msapplication-tilecolor | #b22329 |
| www.rockmybaby.co.nz/users/login | theme-color | #ffffff |
| www.rockmybaby.co.nz/users/login | google-site-verification | CFh_JdixVBxTVw7HSAXp7DIEdgszBjp3ieXTAMTqG-8 |
| www.rockmybaby.co.nz/users/register | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.rockmybaby.co.nz/users/register | description | Rockmybaby for your total childcare solutions - nanny, babysitters. |
| www.rockmybaby.co.nz/users/register | keywords | |
| www.rockmybaby.co.nz/users/register | msapplication-tilecolor | #b22329 |
| www.rockmybaby.co.nz/users/register | theme-color | #ffffff |
| www.rockmybaby.co.nz/users/register | google-site-verification | CFh_JdixVBxTVw7HSAXp7DIEdgszBjp3ieXTAMTqG-8 |
| www.rockmybaby.co.nz/nannyrequests/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.rockmybaby.co.nz/nannyrequests/ | description | Rockmybaby for your total childcare solutions - nanny, babysitters. |
| www.rockmybaby.co.nz/nannyrequests/ | keywords | |
| www.rockmybaby.co.nz/nannyrequests/ | msapplication-tilecolor | #b22329 |
| www.rockmybaby.co.nz/nannyrequests/ | theme-color | #ffffff |
| www.rockmybaby.co.nz/nannyrequests/ | google-site-verification | CFh_JdixVBxTVw7HSAXp7DIEdgszBjp3ieXTAMTqG-8 |
| www.rockmybaby.co.nz/pages/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no |
| www.rockmybaby.co.nz/pages/.../ | description | Rockmybaby for your total childcare solutions - nanny, babysitters. |
| www.rockmybaby.co.nz/pages/.../ | keywords | |
| www.rockmybaby.co.nz/pages/.../ | msapplication-tilecolor | #b22329 |
| www.rockmybaby.co.nz/pages/.../ | theme-color | #ffffff |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.rockmybaby.co.nz/pages/home | X-UA-Compatible | IE=edge |
| www.rockmybaby.co.nz/users/login | X-UA-Compatible | IE=edge |
| www.rockmybaby.co.nz/users/register | X-UA-Compatible | IE=edge |
| www.rockmybaby.co.nz/nannyrequests/ | X-UA-Compatible | IE=edge |
| www.rockmybaby.co.nz/pages/.../ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |