Nibbler SEO audit for www.starbucks.com
Summary
Overall7.7
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:34 on 2 May 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.starbucks.com/ | Pretty. Rewarding. | H1 |
| www.starbucks.com/ | Absolutely no chill | H2 |
| www.starbucks.com/ | Savor lavender while you can | H2 |
| www.starbucks.com/ | Hearty on the go | H2 |
| www.starbucks.com/ | Support World Central Kitchen | H2 |
| www.starbucks.com/ | About Us | H2 |
| www.starbucks.com/ | About Us | H2 |
| www.starbucks.com/ | Careers | H2 |
| www.starbucks.com/ | Careers | H2 |
| www.starbucks.com/ | Social Impact | H2 |
| www.starbucks.com/ | Social Impact | H2 |
| www.starbucks.com/ | For Business Partners | H2 |
| www.starbucks.com/ | For Business Partners | H2 |
| www.starbucks.com/ | Order and Pick Up | H2 |
| www.starbucks.com/ | Order and Pick Up | H2 |
Amount of content1.6
Rendering Chart...
- This website has an average of 68 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 4 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.starbucks.com/ | 1885 | 318 |
| www.starbucks.com/menu | 46 | 5 |
| www.starbucks.com/rewards | 46 | 5 |
| www.starbucks.com/gift | 46 | 5 |
| www.starbucks.com/store-locator | 46 | 5 |
Meta tags3.6
This is how this website will look in Google search listings:
Starbucks Coffee Company
www.starbucks.com/
More than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.starbucks.com/ | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/ | google-site-verification | 3IJ1Uj50nUpQyq_EpWZzvZZsvN2t9pp9FgjJ1JoKtVY |
| www.starbucks.com/ | description | More than just great coffee. Explore the menu, sign up for Starbucks® Rewards, manage your gift card and more. |
| www.starbucks.com/ | next-head-count | 8 |
| www.starbucks.com/ | apple-mobile-web-app-title | Starbucks |
| www.starbucks.com/ | application-name | Starbucks |
| www.starbucks.com/ | msapplication-tilecolor | #242221 |
| www.starbucks.com/ | msapplication-tileimage | /next_static/icons/mstile-144x144.png |
| www.starbucks.com/ | msapplication-config | /browserconfig.xml |
| www.starbucks.com/ | theme-color | #006341 |
| www.starbucks.com/menu | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/menu | apple-mobile-web-app-title | Starbucks |
| www.starbucks.com/menu | application-name | Starbucks |
| www.starbucks.com/menu | msapplication-tilecolor | #242221 |
| www.starbucks.com/menu | msapplication-tileimage | /weblx/images/mstile-144x144.png |
| www.starbucks.com/menu | msapplication-config | /weblx/assets/browserconfig.xml |
| www.starbucks.com/menu | theme-color | #006341 |
| www.starbucks.com/menu | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/rewards | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/rewards | apple-mobile-web-app-title | Starbucks |
| www.starbucks.com/rewards | application-name | Starbucks |
| www.starbucks.com/rewards | msapplication-tilecolor | #242221 |
| www.starbucks.com/rewards | msapplication-tileimage | /weblx/images/mstile-144x144.png |
| www.starbucks.com/rewards | msapplication-config | /weblx/assets/browserconfig.xml |
| www.starbucks.com/rewards | theme-color | #006341 |
| www.starbucks.com/rewards | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/gift | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/gift | apple-mobile-web-app-title | Starbucks |
| www.starbucks.com/gift | application-name | Starbucks |
| www.starbucks.com/gift | msapplication-tilecolor | #242221 |
| www.starbucks.com/gift | msapplication-tileimage | /weblx/images/mstile-144x144.png |
| www.starbucks.com/gift | msapplication-config | /weblx/assets/browserconfig.xml |
| www.starbucks.com/gift | theme-color | #006341 |
| www.starbucks.com/gift | viewport | width=device-width, initial-scale=1 |
| www.starbucks.com/store-locator | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.starbucks.com/store-locator | apple-mobile-web-app-title | Starbucks |
| www.starbucks.com/store-locator | application-name | Starbucks |
| www.starbucks.com/store-locator | msapplication-tilecolor | #242221 |
| www.starbucks.com/store-locator | msapplication-tileimage | /weblx/images/mstile-144x144.png |
| www.starbucks.com/store-locator | msapplication-config | /weblx/assets/browserconfig.xml |
| www.starbucks.com/store-locator | theme-color | #006341 |
| www.starbucks.com/store-locator | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.starbucks.com/ | x-ua-compatible | ie=edge |
| www.starbucks.com/menu | x-ua-compatible | ie=edge |
| www.starbucks.com/rewards | x-ua-compatible | ie=edge |
| www.starbucks.com/gift | x-ua-compatible | ie=edge |
| www.starbucks.com/store-locator | x-ua-compatible | ie=edge |
Printability6.0
60% of pages are optimised for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.starbucks.com/ Not detected www.starbucks.com/menu Optimised www.starbucks.com/rewards Optimised www.starbucks.com/gift Optimised www.starbucks.com/store-locator Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links7.4
- 7 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://starbucks.com to http://www.starbucks.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Starbucks Coffee Company | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, 1 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 29/04/2024 | www.starbucks.com/ | Body text |
| 29/04/2024 | www.starbucks.com/ | Body text |
| 01/05/2024 | www.starbucks.com/.../0a7e91c6e1e509db.css | Last modified header |
| 28/04/2024 | www.starbucks.com/.../c2e3511f011e3783.css | Last modified header |
| 30/04/2024 | www.starbucks.com/app-assets/patternLibStyles.17bc126bbae2deb1ae5e.css | Last modified header |
| 26/04/2024 | www.starbucks.com/app-assets/sharedStyles.bc47ca08e3dcf39850a8.css | Last modified header |
| 26/04/2024 | www.starbucks.com/app-assets/ordering.5cdba77469953f7f84ba.css | Last modified header |
| 01/05/2024 | www.starbucks.com/app-assets/rewards.cf6e00dc688d516229e6.css | Last modified header |
| 25/04/2024 | www.starbucks.com/app-assets/gift.b67d662d3bec42c7c99d.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |