Nibbler SEO audit for www.trademore.com
Summary
Overall9.6
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:51 on 18 Apr 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Images8.5
32% of images have a clearly defined size
8 images are being resized by the browser
- Most images (68.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL bat.bing.com/action/0?ti=5976027&Ver=2 tracking events.xg4ken.com/pixel/v2?tid=KT-N48C3-3EA&noscript=1 tracking www.trademore.com/cmsstatic/privacyoptions.svg unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image we found returned a 204 status code. This may indicate this image is used for tracking purposes.
- Check if a 204 is an appropriate status code for any images which return it.
Images used for tracking
- Check if a 204 is an appropriate status code for any images which return it.
Internal links8.9
- 19 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 743 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.trademore.com/ | 7619 | 1179 |
| www.trademore.com/buy | 4436 | 660 |
| www.trademore.com/howitworks | 5508 | 853 |
| www.trademore.com/buy/iphone | 3535 | 519 |
| www.trademore.com/buy/smart-phone | 3479 | 504 |
Headings9.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://trademore.com to http://www.trademore.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Buy Devices or Trade-in Phones, Tablets & More | Trademore
www.trademore.com/
Buy and sell used phones and pre-owned electronics like tablets, watches and more with Trademore. Browse our wide selection of devices to buy and sell today.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.trademore.com/ | author | Trademore |
| www.trademore.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.trademore.com/ | _csrf_token | XZM4-U37B-O4SH-D9PR-4314-XSCM-IXE9-THOH |
| www.trademore.com/ | _csrf_token_header | csrfToken |
| www.trademore.com/ | keywords | trade-in phone,buy devices |
| www.trademore.com/ | description | Buy and sell used phones and pre-owned electronics like tablets, watches and more with Trademore. Browse our wide selection of devices to buy and sell today. |
| www.trademore.com/buy | description | Buy a certified device through TradeMore. We make it easy to find exactly what you are looking for, and get it delivered right to your home. |
| www.trademore.com/buy | keywords | used iphones,smartphones,tablets,smart watches, pre-owned iphones,smartphones,tablets,smart watches |
| www.trademore.com/buy | author | Trademore |
| www.trademore.com/buy | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.trademore.com/buy | _csrf_token | XZM4-U37B-O4SH-D9PR-4314-XSCM-IXE9-THOH |
| www.trademore.com/buy | _csrf_token_header | csrfToken |
| www.trademore.com/howitworks | keywords | how trademore works, buy used phones, sell used phones, buy used devices, sell used devices |
| www.trademore.com/howitworks | description | Learn how Trademore works, whether you’re looking to buy used phones or devices or you want to sell them. See how we keep things simple with this easy process. |
| www.trademore.com/howitworks | author | Trademore |
| www.trademore.com/howitworks | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.trademore.com/howitworks | _csrf_token | XZM4-U37B-O4SH-D9PR-4314-XSCM-IXE9-THOH |
| www.trademore.com/howitworks | _csrf_token_header | csrfToken |
| www.trademore.com/buy/iphone | description | Buy a certified used iPhone from Trademore without breaking the bank. Check out our selection of affordable iPhones as well as smartphones and smartwatches. |
| www.trademore.com/buy/iphone | keywords | used iphones, pre-owned iphones |
| www.trademore.com/buy/iphone | author | Trademore |
| www.trademore.com/buy/iphone | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.trademore.com/buy/iphone | _csrf_token | XZM4-U37B-O4SH-D9PR-4314-XSCM-IXE9-THOH |
| www.trademore.com/buy/iphone | _csrf_token_header | csrfToken |
| www.trademore.com/buy/smart-phone | description | Buy a certified used smartphone from Trademore without breaking the bank. Explore our selection of smartphones and other affordable devices such as smartwatches. |
| www.trademore.com/buy/smart-phone | keywords | used smartphones,pre-owned smartphones |
| www.trademore.com/buy/smart-phone | author | Trademore |
| www.trademore.com/buy/smart-phone | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no |
| www.trademore.com/buy/smart-phone | _csrf_token | XZM4-U37B-O4SH-D9PR-4314-XSCM-IXE9-THOH |
| www.trademore.com/buy/smart-phone | _csrf_token_header | csrfToken |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.trademore.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/ | Content-Security-Policy | default-src 'self' *.bing.com *.digicert.com *.google.com *.google-analytics.com *.cdnjs.cloudflare.com *.googletagmanager.com *.paypalobjects.com *.paypal.com *.facebook.com *.doubleclickbygoogle.com *.googleadservices.com *.doubleclick.net *.gstatic.com *.vzw.com *.aol.com https://jsl.prod.obi.aol.com https://ui.payment.yahoo.com *.ccdc02.com *.paymentech.com *.kaptcha.com *.cardinalcommerce.com *.amazonaws.com *.transcend.io 'unsafe-inline' 'unsafe-eval' data:; |
| www.trademore.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/ | Cache-Control | max-age=36000 |
| www.trademore.com/buy | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/buy | Content-Security-Policy | default-src 'self' *.bing.com *.digicert.com *.google.com *.google-analytics.com *.cdnjs.cloudflare.com *.googletagmanager.com *.paypalobjects.com *.paypal.com *.facebook.com *.doubleclickbygoogle.com *.googleadservices.com *.doubleclick.net *.gstatic.com *.vzw.com *.aol.com https://jsl.prod.obi.aol.com https://ui.payment.yahoo.com *.ccdc02.com *.paymentech.com *.kaptcha.com *.cardinalcommerce.com *.amazonaws.com *.transcend.io 'unsafe-inline' 'unsafe-eval' data:; |
| www.trademore.com/buy | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/howitworks | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/howitworks | Content-Security-Policy | default-src 'self' *.bing.com *.digicert.com *.google.com *.google-analytics.com *.cdnjs.cloudflare.com *.googletagmanager.com *.paypalobjects.com *.paypal.com *.facebook.com *.doubleclickbygoogle.com *.googleadservices.com *.doubleclick.net *.gstatic.com *.vzw.com *.aol.com https://jsl.prod.obi.aol.com https://ui.payment.yahoo.com *.ccdc02.com *.paymentech.com *.kaptcha.com *.cardinalcommerce.com *.amazonaws.com *.transcend.io 'unsafe-inline' 'unsafe-eval' data:; |
| www.trademore.com/howitworks | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/buy/iphone | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/buy/iphone | Content-Security-Policy | default-src 'self' *.bing.com *.digicert.com *.google.com *.google-analytics.com *.cdnjs.cloudflare.com *.googletagmanager.com *.paypalobjects.com *.paypal.com *.facebook.com *.doubleclickbygoogle.com *.googleadservices.com *.doubleclick.net *.gstatic.com *.vzw.com *.aol.com https://jsl.prod.obi.aol.com https://ui.payment.yahoo.com *.ccdc02.com *.paymentech.com *.kaptcha.com *.cardinalcommerce.com *.amazonaws.com *.transcend.io 'unsafe-inline' 'unsafe-eval' data:; |
| www.trademore.com/buy/iphone | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/buy/smart-phone | X-UA-Compatible | IE=edge,chrome=1 |
| www.trademore.com/buy/smart-phone | Content-Security-Policy | default-src 'self' *.bing.com *.digicert.com *.google.com *.google-analytics.com *.cdnjs.cloudflare.com *.googletagmanager.com *.paypalobjects.com *.paypal.com *.facebook.com *.doubleclickbygoogle.com *.googleadservices.com *.doubleclick.net *.gstatic.com *.vzw.com *.aol.com https://jsl.prod.obi.aol.com https://ui.payment.yahoo.com *.ccdc02.com *.paymentech.com *.kaptcha.com *.cardinalcommerce.com *.amazonaws.com *.transcend.io 'unsafe-inline' 'unsafe-eval' data:; |
| www.trademore.com/buy/smart-phone | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 18, 2024
- It looks like this website was last updated on Thursday, 18 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 27/03/2024 | www.trademore.com/cmsstatic/privacyoptions.svg | Last modified header |
| 28/03/2024 | www.trademore.com/.../home-top-banner.jpg | Last modified header |
| 28/03/2024 | www.trademore.com/img/.../loading.gif | Last modified header |
| 28/03/2024 | www.trademore.com/.../trademore_logo.svg | Last modified header |
| 13/04/2024 | www.trademore.com/css/trademore-vendor-427275139.css | Last modified header |
| 17/04/2024 | www.trademore.com/css/trademore-home-1632019603.css | Last modified header |
| 18/04/2024 | www.trademore.com/css/trademore-buy-device-932366110.css | Last modified header |
| 13/04/2024 | www.trademore.com/css/trademore-reviews-818955130.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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