Nibbler SEO audit for www.ukbusinesssupplies.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:29 on 13 Apr 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider updating this website regularly with new content. (read more)
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
Meta tags3.6
This is how this website will look in Google search listings:
Visa
www.ukbusinesssupplies.co.uk/
UK Business Supplies - Your one stop shop for all business supplies including tea, coffee, stationery and office goods.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ukbusinesssupplies.co.uk/ | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.ukbusinesssupplies.co.uk/ | theme-color | #20305c |
| www.ukbusinesssupplies.co.uk/ | google-site-verification | 49349HzRJCBcsOxrV0vhQyYmbnpPcEod1LKDGPj7pBE |
| www.ukbusinesssupplies.co.uk/ | description | UK Business Supplies - Your one stop shop for all business supplies including tea, coffee, stationery and office goods. |
| www.ukbusinesssupplies.co.uk/ | twitter:card | summary |
| www.ukbusinesssupplies.co.uk/ | twitter:title | UK Business Supplies - Office Supplies UKBS |
| www.ukbusinesssupplies.co.uk/ | twitter:description | UK Business Supplies - Your one stop shop for all business supplies including tea, coffee, stationery and office goods. |
| www.ukbusinesssupplies.co.uk/ | google-site-verification | r5Ha2d5MmU5PHcpWAIPmyqY0JsKmxPYEAF0Nw1XgXP8 |
| www.ukbusinesssupplies.co.uk/ | google-site-verification | SF0XyJ3fXl06BBI6s-WWiXE4CUamedYy8rWDQJ6aGCs |
| www.ukbusinesssupplies.co.uk/ | shopify-digital-wallet | /27589345379/digital_wallets/dialog |
| www.ukbusinesssupplies.co.uk/ | shopify-checkout-api-token | c6c124bbbdb58ba966c6d8a815dc6316 |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | theme-color | #20305c |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | google-site-verification | 49349HzRJCBcsOxrV0vhQyYmbnpPcEod1LKDGPj7pBE |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | twitter:card | summary |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | twitter:title | Cold Drinks |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | twitter:description | |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | twitter:image | https://www.ukbusinesssupplies.co.uk/cdn/shop/collections/door_mats_52_600x600_crop_center.png?v=1683279293 |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | google-site-verification | r5Ha2d5MmU5PHcpWAIPmyqY0JsKmxPYEAF0Nw1XgXP8 |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | google-site-verification | SF0XyJ3fXl06BBI6s-WWiXE4CUamedYy8rWDQJ6aGCs |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | shopify-digital-wallet | /27589345379/digital_wallets/dialog |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | shopify-checkout-api-token | c6c124bbbdb58ba966c6d8a815dc6316 |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | theme-color | #20305c |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | google-site-verification | 49349HzRJCBcsOxrV0vhQyYmbnpPcEod1LKDGPj7pBE |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | description | |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | twitter:card | summary |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | twitter:title | Hot Beverages |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | twitter:description | |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | twitter:image | https://www.ukbusinesssupplies.co.uk/cdn/shop/collections/A_-_2023-05-10T130638.639_600x600_crop_center.png?v=1683720438 |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | google-site-verification | r5Ha2d5MmU5PHcpWAIPmyqY0JsKmxPYEAF0Nw1XgXP8 |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | google-site-verification | SF0XyJ3fXl06BBI6s-WWiXE4CUamedYy8rWDQJ6aGCs |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | shopify-digital-wallet | /27589345379/digital_wallets/dialog |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | shopify-checkout-api-token | c6c124bbbdb58ba966c6d8a815dc6316 |
| www.ukbusinesssupplies.co.uk/collections/janitorial | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.ukbusinesssupplies.co.uk/collections/janitorial | theme-color | #20305c |
| www.ukbusinesssupplies.co.uk/collections/janitorial | google-site-verification | 49349HzRJCBcsOxrV0vhQyYmbnpPcEod1LKDGPj7pBE |
| www.ukbusinesssupplies.co.uk/collections/janitorial | description | |
| www.ukbusinesssupplies.co.uk/collections/janitorial | twitter:card | summary |
| www.ukbusinesssupplies.co.uk/collections/janitorial | twitter:title | Janitorial |
| www.ukbusinesssupplies.co.uk/collections/janitorial | twitter:description | |
| www.ukbusinesssupplies.co.uk/collections/janitorial | twitter:image | https://www.ukbusinesssupplies.co.uk/cdn/shop/collections/A_-_2023-05-17T094613.117_600x600_crop_center.png?v=1684313189 |
| www.ukbusinesssupplies.co.uk/collections/janitorial | google-site-verification | r5Ha2d5MmU5PHcpWAIPmyqY0JsKmxPYEAF0Nw1XgXP8 |
| www.ukbusinesssupplies.co.uk/collections/janitorial | google-site-verification | SF0XyJ3fXl06BBI6s-WWiXE4CUamedYy8rWDQJ6aGCs |
| www.ukbusinesssupplies.co.uk/collections/janitorial | shopify-digital-wallet | /27589345379/digital_wallets/dialog |
| www.ukbusinesssupplies.co.uk/collections/janitorial | shopify-checkout-api-token | c6c124bbbdb58ba966c6d8a815dc6316 |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | theme-color | #20305c |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | google-site-verification | 49349HzRJCBcsOxrV0vhQyYmbnpPcEod1LKDGPj7pBE |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | description | |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | twitter:card | summary |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | twitter:title | Office Supplies |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | twitter:description | |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | twitter:image | https://www.ukbusinesssupplies.co.uk/cdn/shop/collections/A_-_2023-05-17T093954.996_600x600_crop_center.png?v=1684312808 |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | google-site-verification | r5Ha2d5MmU5PHcpWAIPmyqY0JsKmxPYEAF0Nw1XgXP8 |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | google-site-verification | SF0XyJ3fXl06BBI6s-WWiXE4CUamedYy8rWDQJ6aGCs |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | shopify-digital-wallet | /27589345379/digital_wallets/dialog |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | shopify-checkout-api-token | c6c124bbbdb58ba966c6d8a815dc6316 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ukbusinesssupplies.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.ukbusinesssupplies.co.uk/collections/cold-drinks | X-UA-Compatible | IE=edge,chrome=1 |
| www.ukbusinesssupplies.co.uk/collections/hot-beverages | X-UA-Compatible | IE=edge,chrome=1 |
| www.ukbusinesssupplies.co.uk/collections/janitorial | X-UA-Compatible | IE=edge,chrome=1 |
| www.ukbusinesssupplies.co.uk/collections/office-supplies | X-UA-Compatible | IE=edge,chrome=1 |
Freshness3.6
Last updated August 25, 2023
- It looks like this website was last updated on Friday, 25 August 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 25/08/2023 | www.ukbusinesssupplies.co.uk/ | Body text |
| 21/04/2023 | www.ukbusinesssupplies.co.uk/ | Body text |
| 20/03/2023 | www.ukbusinesssupplies.co.uk/ | Body text |
Amount of content9.1
Rendering Chart...
- This website has an average of 758 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Internal links9.4
- Additional information has been provided for one link by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
Link URL Link text Page URL www.ukbusinesssupplies.co.uk/pages/freedelivery Click Here www.ukbusinesssupplies.co.uk/
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 17 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.ukbusinesssupplies.co.uk/collections/belgravia-disposables #block-73091c66-768b-4733-bd54-e96bf6f44d07 { color: #ffffff; } #block-73091c66-768b-4733-bd54-e96bf6f44d07 .button { color: #000000; background: #ffffff; } #block-73091c66-768b-4733-bd54-e96bf6f44d07 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/nescafe #block-5a3d1c60-05de-4814-b9be-33cb64801866 { color: #ffffff; } #block-5a3d1c60-05de-4814-b9be-33cb64801866 .button { color: #000000; background: #ffffff; } #block-5a3d1c60-05de-4814-b9be-33cb64801866 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/clipper-instant-coffee-sticks #block-2f750145-b8ce-431e-93ef-1489c2cdebf6 { color: #ffffff; } #block-2f750145-b8ce-431e-93ef-1489c2cdebf6 .button { color: #000000; background: #ffffff; } #block-2f750145-b8ce-431e-93ef-1489c2cdebf6 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/search...&product_type= #block-1594905996659 { color: #ffffff; } #block-1594905996659 .button { color: #000000; background: #ffffff; } #block-1594905996659 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/belgravia-coffee-1 #block-ce37d274-7de5-4bc8-9072-6bc57453377e { color: #ffffff; } #block-ce37d274-7de5-4bc8-9072-6bc57453377e .button { color: #000000; background: #ffffff; } #block-ce37d274-7de5-4bc8-9072-6bc57453377e .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/janit-x-range #block-8af2c0d2-d038-4733-97a2-d7afeb62e478 { color: #ffffff; } #block-8af2c0d2-d038-4733-97a2-d7afeb62e478 .button { color: #000000; background: #ffffff; } #block-8af2c0d2-d038-4733-97a2-d7afeb62e478 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/floor-covering #block-379a7ffb-9441-449a-8c0f-f9a97bf58dd7 { color: #ffffff; } #block-379a7ffb-9441-449a-8c0f-f9a97bf58dd7 .button { color: #000000; background: #ffffff; } #block-379a7ffb-9441-449a-8c0f-f9a97bf58dd7 .button:hover { background: rgba(255, 255, 255, 0.8); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/search...&product_type= #block-1571307948801-0 { background-color: #f3f4f4; color: #ffffff } #block-1571307948801-0 .button { background: #4f5558; color: #f3f4f4; } #block-1571307948801-0 .promo-block__image-wrapper { background-image: url(//www.ukbusinesssupplies.co.uk/cdn/shop/files/Sweetbird_800x.png?v=1696236966); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/lion #block-1571307948801-3 { background-color: #f3f4f4; color: #ffffff } #block-1571307948801-3 .button { background: #4f5558; color: #f3f4f4; }#block-1571307948801-3.promo-block--overlay::before {background: linear-gradient(to top, rgba(0, 0, 0, 0) 15%, rgba(0, 0, 0, 0.0)); } #block-1571307948801-3 .promo-block__image-wrapper { background-image: url(//www.ukbusinesssupplies.co.uk/cdn/shop/files/UKB-LION_800x.png?v=1692692521); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/ #block-1571307948801-1 { background-color: #f3f4f4; color: #ffffff } #block-1571307948801-1 .button { background: #4f5558; color: #f3f4f4; } #block-1571307948801-1 .promo-block__image-wrapper { background-image: url(//www.ukbusinesssupplies.co.uk/cdn/shop/files/Nesscafe-GB-Homepage_800x.png?v=1693404157); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/pages/the-benefits-of-buying-from-uk-business-supplies #block-1574073555805-1 .promo-block { background-color: #fc2a68; color: #ffffff } #block-1574073555805-1 .button { background: #ffffff; color: #fc2a68; } #block-1574073555805-1 .promo-block__image-wrapper { background-image: url(//www.ukbusinesssupplies.co.uk/cdn/shop/files/UKB-box-homepage-2_800x.png?v=1650356992); } www.ukbusinesssupplies.co.uk/ ukbs-demo.myshopify.com/search?q=NOT%20tag:__gift%20AND%20free%20offer*&type=product #block-1574073555805-2 .promo-block { background-color: #26c1ce; color: #ffffff } #block-1574073555805-2 .button { background: #ffffff; color: #26c1ce; } #block-1574073555805-2 .promo-block__image-wrapper { background-image: url(//www.ukbusinesssupplies.co.uk/cdn/shop/files/UKB-box-homepage-3_800x.png?v=1650357072); } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/janit-x-range #block-1571307458225-2 .quick-links__image-ie-fix { max-width: 100px; } @media screen and (min-width: 641px) { #block-1571307458225-2 .quick-links__image-ie-fix { max-width: 140px; } } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/belgravia #block-1571307458225-5 .quick-links__image-ie-fix { max-width: 100px; } @media screen and (min-width: 641px) { #block-1571307458225-5 .quick-links__image-ie-fix { max-width: 140px; } } www.ukbusinesssupplies.co.uk/ ukbs-demo.myshopify.com/collections/vendors?q=FiXtures #block-1571307458225-3 .quick-links__image-ie-fix { max-width: 100px; } @media screen and (min-width: 641px) { #block-1571307458225-3 .quick-links__image-ie-fix { max-width: 140px; } } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/search...&product_type= #block-1571307458225-4 .quick-links__image-ie-fix { max-width: 100px; } @media screen and (min-width: 641px) { #block-1571307458225-4 .quick-links__image-ie-fix { max-width: 140px; } } www.ukbusinesssupplies.co.uk/ www.ukbusinesssupplies.co.uk/collections/tetley #block-1571307458225-0 .quick-links__image-ie-fix { max-width: 100px; } @media screen and (min-width: 641px) { #block-1571307458225-0 .quick-links__image-ie-fix { max-width: 140px; } } www.ukbusinesssupplies.co.uk/
- Consider shortening long anchor text.
- 60 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ukbusinesssupplies.co.uk to http://www.ukbusinesssupplies.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
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| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.ukbusinesssupplies.co.uk/
- https://www.ukbusinesssupplies.co.uk/collections/cold-drinks
- https://www.ukbusinesssupplies.co.uk/collections/hot-beverages
- https://www.ukbusinesssupplies.co.uk/collections/janitorial
- https://www.ukbusinesssupplies.co.uk/collections/office-supplies