Analytics

This test checks an organization's website to see if it uses a recognized analytics solution.

Why do we test for this?

Analytics is an important tool in maintaining a good website. Modern analytics solutions give a site owner a wealth of information about their site, often for free. In order to make the best of a site, analytics is invaluable.

How do we test for this?

We look for common analytics solutions which use embedded JavaScript in each page of a site. It is impossible for us to detect server-side monitoring solutions.

We currently detect the following common analytics solutions:

• Google Analytics v2
• Reinvigorate
• WebTrends
• Site Manager
• SiteCatalyst
• SiteCensus
• OpenTracker
• Nedstat
• LoadStats
• Woopra
• ClickTale
• DoubleClick
• Atlas Analytics
• Coremetrics
• Vignette
• Touch Clarity
• WebSideStory
• StatCounter
• ClickTracks
• Hitslink
• IndexTools
• Piwik
• WordPress stats plugin

What can I do about it?

Sign up for an analytics account (we use Google Analytics because it's fully featured and free) and make sure the tracking code is included on every page of the website.