Local presence

This test checks to see if the website is listed in various directory services.

Why do we test for this?

Ensuring a website is listed with correct information in relevant directories can assist with marketing. Having incorrect information or no information at all can make it difficult for people to find the organisation, which negatively impacts any marketing efforts.

How do we test for this?

We search Facebook, Google+ Local and many more directories to detect if the organisation is listed, comparing all results against known contact details and website address.

What can I do about it?

Create listings in all of the directories that show as missing. If the organisation is listed in one of the below listings but we have not detected it:


Why can't you find my Yelp listing?

Due to limitations imposed by Yelp, we can only find business data where we have already found the business details in another directory (e.g. Facebook, Google maps).

Score calculation


Business is listed in all directories.


Business is listed in some directories or has missing information.


Business is listed in no directories.