Report for www.amazon.co.uk

Overall6.4

The overall score for this website.

Accessibility6.8

How accessible the website is to mobile and disabled users.

Experience6.1

How satisfying the website is likely to be for users.

Technology5.5

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 09:57 on 21 Mar 2017 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
all1500px-images-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
all-1300pximages-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
all-1300pximages-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
all-1350pximages-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
all1537px-images-na.ssl-images-amazon.com/.../DigitalVideoCollectionAssets-03be500c6c889f3ab839aad46cfaf288d721629f._V2_.css
all-740pximages-na.ssl-images-amazon.com/.../DigitalVideoCollectionAssets-03be500c6c889f3ab839aad46cfaf288d721629f._V2_.css
all1537px-images-na.ssl-images-amazon.com/.../DigitalVideoCollectionAssets-03be500c6c889f3ab839aad46cfaf288d721629f._V2_.css
screen-568pximages-na.ssl-images-amazon.com/.../DigitalVideoCollectionAssets-03be500c6c889f3ab839aad46cfaf288d721629f._V2_.css
screen569px640pximages-na.ssl-images-amazon.com/.../DigitalVideoCollectionAssets-03be500c6c889f3ab839aad46cfaf288d721629f._V2_.css
all1537px-images-na.ssl-images-amazon.com/.../DigitalVideoStorefrontAssets-84ce18f8a850d9a0eb4697741fe444c45d0059d8._V2_.css
screen-768pximages-na.ssl-images-amazon.com/.../DigitalVideoStorefrontAssets-84ce18f8a850d9a0eb4697741fe444c45d0059d8._V2_.css
screen-768pximages-na.ssl-images-amazon.com/.../DigitalVideoStorefrontAssets-84ce18f8a850d9a0eb4697741fe444c45d0059d8._V2_.css
all-767pximages-na.ssl-images-amazon.com/.../AmazonUI-918e4a0040e6941ebb4edc30f6729e866c58d58e._V2_.css
all768px979pximages-na.ssl-images-amazon.com/.../AmazonUI-918e4a0040e6941ebb4edc30f6729e866c58d58e._V2_.css
only screen--images-na.ssl-images-amazon.com/.../AmazonUI-918e4a0040e6941ebb4edc30f6729e866c58d58e._V2_.css
only screen--images-na.ssl-images-amazon.com/.../AmazonUI-918e4a0040e6941ebb4edc30f6729e866c58d58e._V2_.css
only screen--images-na.ssl-images-amazon.com/.../AmazonUI-918e4a0040e6941ebb4edc30f6729e866c58d58e._V2_.css

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 787 errors and 158 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR55215Bad value https://images-eu.ssl-images-amazon.com/images/I/61mU9QzCWIL._RC|11Fd9tJOdtL.css,21ULbzscqzL.css,31Q3id-QR0L.css,31QszevPBSL.css_.css?AUIClients/AmazonUI#rendering_engine-not-trident for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR103464Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR19542Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR19542Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR19647Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR19647Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR197262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR240381Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR26028Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR26411Stray end tag style.
      www.amazon.co.uk/ERROR2653Bogus comment.
      www.amazon.co.uk/ERROR34423Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3513Bogus comment.
      www.amazon.co.uk/ERROR35128Bogus comment.
      www.amazon.co.uk/ERROR35223Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR3793Bogus comment.
      www.amazon.co.uk/ERROR37929Bogus comment.
      www.amazon.co.uk/ERROR424440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR424440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR432146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR114525Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1153589Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1153589Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1157147Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1169376Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1169376Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1179186Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1182198Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1185196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1188182Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR123125Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR1390168Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1493385Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1493385Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1505446Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1505446Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR152188The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1521430Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1521430Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1533400Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1533400Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1590168Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1705165The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1705183The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1705207The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1706462Bad value 640px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1706462Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1706462The element img with the attribute usemap must not appear as a descendant of the a element.
      www.amazon.co.uk/ERROR1711139The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1711157The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1711181The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1723123The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1723141The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1723165The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1724493Bad value 640px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1724493Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1724493The element img with the attribute usemap must not appear as a descendant of the a element.
      www.amazon.co.uk/ERROR1730104The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1730122The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1730146The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1767187Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1939321Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1939321Bad value 244px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR195139Attribute type not allowed on element noscript at this point.
      www.amazon.co.uk/ERROR1965321Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1965321Bad value 244px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR204927Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR205825Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR20807Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR276990The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR276990The align attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR2775116The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR1724493The hash-name reference in attribute usemap referred to map_0_airy-gw-resizeable-inline-video-ns_QT5FRJTDQHW3C5VJQGG2_7295_, but there is no map element with a name attribute with that value.
      www.amazon.co.uk/refERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/refERROR55235Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR103464Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR19542Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR19542Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR19647Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR19647Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR197262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/refERROR240382Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/refERROR26028Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/refERROR26411Stray end tag style.
      www.amazon.co.uk/refERROR2653Bogus comment.
      www.amazon.co.uk/refERROR34423Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/refERROR3513Bogus comment.
      www.amazon.co.uk/refERROR35128Bogus comment.
      www.amazon.co.uk/refERROR35223Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR3793Bogus comment.
      www.amazon.co.uk/refERROR37929Bogus comment.
      www.amazon.co.uk/refERROR424440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR424440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR432146Bad value search for attribute role on element form.
      www.amazon.co.uk/refERROR114525Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR1153589Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/refERROR1153589Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/refERROR1157147Attribute cel_widget_id not allowed on element div at this point.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/7417HTML5InvalidSee more
www.amazon.co.uk/ref7417HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref39596InvalidSee more
www.amazon.co.uk/gp/.../ref319HTML5InvalidSee more
www.amazon.co.uk/Amazon-Video/.../ref21319HTML5InvalidSee more

URL format4.4

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.

Meta tags8.0

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more
www.amazon.co.uk/Amazon-Video/.../refdescriptionFind, shop for and buy at Amazon.co.uk

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8
www.amazon.co.uk/Amazon-Video/.../refcontent-typetext/html; charset=UTF-8

Headings8.0

-minute access ad-free added amazon android appstore baby based beauty benefits books business children clothes computers customers deal deals delivery drive e-readers early electronics enjoy exclusive fast fire food games garden genres health highest home industry items jewellery kindle lightning million millions more motorbike movie movies music one-day outdoors pets photos playlists popular prime recently shoes shows songs sports storage streaming tablets thousands titles toys twitch unlimited video watching welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/WelcomeH1
www.amazon.co.uk/Exclusive Prime benefitsH3
www.amazon.co.uk/Prime VideoH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/refWelcomeH1
www.amazon.co.uk/refExclusive Prime benefitsH3
www.amazon.co.uk/refPrime VideoH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/gp/.../refAmazon VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refAppstore for AndroidH2
www.amazon.co.uk/gp/.../refPrime Photos and DriveH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & JewelleryH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refBeauty, Health & FoodH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refPrime is Fast Delivery and MoreH1
www.amazon.co.uk/gp/.../refEnjoy fast deliveryH1
www.amazon.co.uk/gp/.../refPrime VideoH1
www.amazon.co.uk/gp/.../refPrime MusicH1
www.amazon.co.uk/gp/.../refTwitch PrimeH1
www.amazon.co.uk/gp/.../refSave it once. See it everywhere.H1
www.amazon.co.uk/gp/.../refA collection beyond compareH1
www.amazon.co.uk/gp/.../refGet Early AccessH1
www.amazon.co.uk/gp/.../refLook forH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refAmazon StudentH1
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery on millions of eligible itemsH3
www.amazon.co.uk/gp/.../refUnlimited instant streaming of thousands of movies and TV shows with Prime Video.H3
www.amazon.co.uk/gp/.../refStream two million songs. Thousands of playlists and stations. On-demand, ad-free music streaming.H3
www.amazon.co.uk/gp/.../refBonus game content with Twitch every month, exclusive discounts, plus loads moreH3
www.amazon.co.uk/gp/.../refSecure unlimited photo storageH3
www.amazon.co.uk/gp/.../refA Prime membership includes over a million ebooks at no additional costH3
www.amazon.co.uk/gp/.../ref30-minute early access to Lightning DealsH3
www.amazon.co.uk/gp/.../refPrime members can watch thousands of movies and TV shows with Prime Video, listen ad-free to hundreds of hand-built playlists and access two million songs with Prime Music. Safely store an unlimited amount of photos or get 30-minute early access to Lightning Deals and of course enjoy unlimited One-Day Delivery on millions of items.H4
www.amazon.co.uk/Amazon-Video/.../refAmazon Originals and Exclusives See MoreH2
www.amazon.co.uk/Amazon-Video/.../refTrending TVH2
www.amazon.co.uk/Amazon-Video/.../refHighest Rated TV Shows See MoreH2
www.amazon.co.uk/Amazon-Video/.../refPopular TV Shows See MoreH2
www.amazon.co.uk/Amazon-Video/.../refTop TV ShowsH2
www.amazon.co.uk/Amazon-Video/.../refPopular Movies See MoreH2
www.amazon.co.uk/Amazon-Video/.../refPopular TV Shows See MoreH2
www.amazon.co.uk/Amazon-Video/.../refTV GenresH2
www.amazon.co.uk/Amazon-Video/.../refTop MoviesH2
www.amazon.co.uk/Amazon-Video/.../refRecently Added TV See MoreH2
www.amazon.co.uk/Amazon-Video/.../refPopular Movies See MoreH2
www.amazon.co.uk/Amazon-Video/.../refMovie GenresH2
www.amazon.co.uk/Amazon-Video/.../refBased on titles customers are watching nowH3
www.amazon.co.uk/Amazon-Video/.../refBased on titles customers are watching nowH3

Mobile8.0

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-na.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-63dc9feb53920c42b1e1534a640b641482daaba9._V2_.css
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Images8.4

80% of images have a clearly defined size

108 images are being resized by the browser

Popularity9.0

101 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 101 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 93.9% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Server behaviour9.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Amount of content9.7

Rendering Chart...

  • This website has an average of 1,107 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Social interest10.0

Rendering Chart...

  • We found 44,378 Facebook likes and 8,588 Google +1s for the 5 pages we tested.

Sources: Google+, Facebook

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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