Report for www.amazon.co.uk

Overall6.2

The overall score for this website.

Accessibility6.6

How accessible the website is to mobile and disabled users.

Experience6.2

How satisfying the website is likely to be for users.

Technology5.4

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 10:24 on 16 Feb 2018 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 726 errors and 150 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR66521Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR109253Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR17142Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR17142Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR17247Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR17247Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR173262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR243269Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR26328Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR26711Stray end tag style.
      www.amazon.co.uk/ERROR2683Bogus comment.
      www.amazon.co.uk/ERROR36023Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3673Bogus comment.
      www.amazon.co.uk/ERROR36728Bogus comment.
      www.amazon.co.uk/ERROR36823Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR3953Bogus comment.
      www.amazon.co.uk/ERROR39529Bogus comment.
      www.amazon.co.uk/ERROR444440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR444440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR452146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR548681Element div not allowed as child of element a in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR548716Element div not allowed as child of element a in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR5481002Stray end tag input.
      www.amazon.co.uk/ERROR5481121Stray end tag input.
      www.amazon.co.uk/ERROR632101The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR632123The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR632140The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR633101The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR633123The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR633140The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR118925Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1197597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1197597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1205688Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1205688Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR120623Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR1376642Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1376642Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13761303Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13761303Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13761962Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13761962Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13762649Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13762649Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13763312Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13763312Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13763978Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR13763978Bad value 200px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1381162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1685767Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16851503Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16852270Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16852980Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16853741Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16854475Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR16855261Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1690162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1729196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1965710Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19651457Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19652220Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19652970Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19653729Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19654479Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR19655205Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1970162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2009196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2057630Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR2057630Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2067503Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR2067503Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2196163Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2234196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2272196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2310196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2348196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2386196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2424196Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2467162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2496196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2757775Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27571551Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27572287Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27573032Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27573754Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27574528Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR27575293Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2762162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2801196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2949708Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR2949708Bad value 264px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR295727Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR30267Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR370499Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR37783231Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR3795469Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR3795469Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3805493Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/13121HTML5InvalidSee more
www.amazon.co.uk/ref14425HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref40394InvalidSee more
www.amazon.co.uk/gp/.../ref275HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref215HTML5InvalidSee more

Printability0.0

0% of pages are optimised for printing

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more
www.amazon.co.uk/gp/.../refformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

Headings7.0

additional alexa amazon android apps audible baby basket beauty best best-selling books business cards children clothes computers cost delivery departments devices e-readers echo electronics family fashion films fire food games garden gift grocery handmade headphones health home included industry kindle launchpad membership more most motorbike movies music one-day outdoors pantry pets prime printable science sellers shoes shopping sports store student tablets toys treasure truck unlimited video watches wireless wished your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Amazon DevicesH2
www.amazon.co.uk/Books best sellersH2
www.amazon.co.uk/Fashion best sellersH2
www.amazon.co.uk/Most wished for in PC & Video GamesH2
www.amazon.co.uk/Home & Garden Store best sellersH2
www.amazon.co.uk/Departments best sellersH2
www.amazon.co.uk/Grocery best sellersH2
www.amazon.co.uk/Films included with Prime membership at no additional costH2
www.amazon.co.uk/Best-selling TVsH3
www.amazon.co.uk/Best-selling wireless headphonesH3
www.amazon.co.uk/refAmazon DevicesH2
www.amazon.co.uk/refBooks best sellersH2
www.amazon.co.uk/refFashion best sellersH2
www.amazon.co.uk/refMost wished for in PC & Video GamesH2
www.amazon.co.uk/refHome & Garden Store best sellersH2
www.amazon.co.uk/refDepartments best sellersH2
www.amazon.co.uk/refGrocery best sellersH2
www.amazon.co.uk/refFilms included with Prime membership at no additional costH2
www.amazon.co.uk/refBest Sellers in Printable Gift CardsH3
www.amazon.co.uk/refBest-selling TVsH3
www.amazon.co.uk/gp/.../refPrime VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refTreasure TruckH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery and moreH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refPrime StudentH1
www.amazon.co.uk/gp/.../refYour Shopping Basket is empty.H1

Social interest8.0

Rendering Chart...

  • We found 115,055 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Mobile8.3

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Images9.4

32% of images have a clearly defined size

63 images are being resized by the browser

Amount of content9.6

Rendering Chart...

  • This website has an average of 1,330 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Popularity10.0

84 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 84 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 92.5% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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