Report for www.amazon.co.uk

Overall6.4

The overall score for this website.

Accessibility6.9

How accessible the website is to mobile and disabled users.

Experience6.1

How satisfying the website is likely to be for users.

Technology5.5

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 10:10 on 26 Apr 2017 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Printability0.0

0% of pages are optimised for printing

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 582 errors and 147 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR55223Bad value https://images-eu.ssl-images-amazon.com/images/I/61a3WuG3oDL._RC|01pVbSC-RPL.css,11Fd9tJOdtL.css,21ULbzscqzL.css,31Q3id-QR0L.css,31CtRvGpsfL.css_.css?AUIClients/AmazonUI#not-trident.96511-T1 for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR98239Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR17042Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR17042Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR17147Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR17147Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR172262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR215382Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR23528Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR23911Stray end tag style.
      www.amazon.co.uk/ERROR2403Bogus comment.
      www.amazon.co.uk/ERROR33023Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3373Bogus comment.
      www.amazon.co.uk/ERROR33728Bogus comment.
      www.amazon.co.uk/ERROR33823Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR3653Bogus comment.
      www.amazon.co.uk/ERROR36529Bogus comment.
      www.amazon.co.uk/ERROR410440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR410440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR418146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR113025Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1138597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1138597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1142147Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1154355Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1154355Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1164186Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1167198Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1170196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1173182Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR121625Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR1375168Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1478385Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1478385Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1490446Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1490446Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR150688The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1506430Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1506430Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1518400Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1518400Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1575168Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1691467Bad value 640px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1691467Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1691467The element img with the attribute usemap must not appear as a descendant of the a element.
      www.amazon.co.uk/ERROR1709487Bad value 640px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1709487Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1709487The element img with the attribute usemap must not appear as a descendant of the a element.
      www.amazon.co.uk/ERROR1752187Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1924371Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1924371Bad value 183px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR193639Attribute type not allowed on element noscript at this point.
      www.amazon.co.uk/ERROR1950371Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1950371Bad value 183px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR203427Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR204325Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR20657Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR269899Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR275890The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR275890The align attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR2764116The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR1709487The hash-name reference in attribute usemap referred to map_0_airy-gw-resizeable-inline-video-ns_QBK11MCPRK7F2TCZX25W_1139_, but there is no map element with a name attribute with that value.
      www.amazon.co.uk/refERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/refERROR55214Bad value https://images-eu.ssl-images-amazon.com/images/I/61a3WuG3oDL._RC|01pVbSC-RPL.css,11Fd9tJOdtL.css,21ULbzscqzL.css,31Q3id-QR0L.css,31CtRvGpsfL.css_.css?AUIClients/AmazonUI#not-trident for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR98239Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR17042Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR17042Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR17147Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR17147Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR172262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/refERROR215381Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/refERROR23528Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/refERROR23911Stray end tag style.
      www.amazon.co.uk/refERROR2403Bogus comment.
      www.amazon.co.uk/refERROR33023Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/refERROR3373Bogus comment.
      www.amazon.co.uk/refERROR33728Bogus comment.
      www.amazon.co.uk/refERROR33823Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR3653Bogus comment.
      www.amazon.co.uk/refERROR36529Bogus comment.
      www.amazon.co.uk/refERROR410441Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR410441Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR418146Bad value search for attribute role on element form.
      www.amazon.co.uk/refERROR112825Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR1136597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/refERROR1136597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/refERROR1140147Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR1152384Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1152384Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1162186Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR1165198Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR1168196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR1171182Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR121425Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/refERROR1373168Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/refERROR1476385Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1476385Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1488446Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/6317HTML5InvalidSee more
www.amazon.co.uk/ref6317HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref38693InvalidSee more
www.amazon.co.uk/gp/.../ref319HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref3911HTML5InvalidSee more

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more
www.amazon.co.uk/gp/.../refformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

Mobile7.8

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Headings9.0

-minute access ad-free alexa amazon amount android appstore audible baby basket beauty benefits books children clothes computers content course deal deals delivery drive e-readers early echo electronics enjoy exclusive fast fire games garden hand-built health home hundreds items jewellery kindle lightning listen million millions month more movies music one-day outdoors pets photos playlists prime safely shoes shopping shows songs sports store streaming tablets thousands toys twitch unlimited video welcome your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/WelcomeH1
www.amazon.co.uk/Exclusive Prime benefitsH3
www.amazon.co.uk/Prime VideoH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/refWelcomeH1
www.amazon.co.uk/refExclusive Prime benefitsH3
www.amazon.co.uk/refPrime VideoH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/gp/.../refAmazon VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refAppstore for AndroidH2
www.amazon.co.uk/gp/.../refPrime Photos and DriveH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & JewelleryH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refBeauty, Health & FoodH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refPrime is Fast Delivery and MoreH1
www.amazon.co.uk/gp/.../refFast deliveryH1
www.amazon.co.uk/gp/.../refPrime VideoH1
www.amazon.co.uk/gp/.../refPrime MusicH1
www.amazon.co.uk/gp/.../refTwitch PrimeH1
www.amazon.co.uk/gp/.../refSave it once. See it everywhere.H1
www.amazon.co.uk/gp/.../refA collection beyond compareH1
www.amazon.co.uk/gp/.../refExclusive Early AccessH1
www.amazon.co.uk/gp/.../refLook forH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refAmazon StudentH1
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery on millions of eligible itemsH3
www.amazon.co.uk/gp/.../refUnlimited instant streaming of thousands of movies and TV shows with Prime Video.H3
www.amazon.co.uk/gp/.../refStream two million songs. Thousands of playlists and stations. On-demand, ad-free music streaming.H3
www.amazon.co.uk/gp/.../refBonus game content with Twitch every month, exclusive discounts, plus loads moreH3
www.amazon.co.uk/gp/.../refSecure unlimited photo storageH3
www.amazon.co.uk/gp/.../refBorrow one eBook per month for no additional cost on any Kindle device.H3
www.amazon.co.uk/gp/.../ref30-minute early access to Lightning DealsH3
www.amazon.co.uk/gp/.../refPrime members can watch thousands of movies and TV shows with Prime Video, listen ad-free to hundreds of hand-built playlists and access two million songs with Prime Music. Safely store an unlimited amount of photos or get 30-minute early access to Lightning Deals and of course enjoy unlimited One-Day Delivery on millions of items.H4
www.amazon.co.uk/gp/.../refYour Shopping Basket is empty.H1

Images9.1

46% of images have a clearly defined size

27 images are being resized by the browser

Popularity9.2

105 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 105 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 93.8% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Amount of content9.6

Rendering Chart...

  • This website has an average of 992 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Social interest10.0

Rendering Chart...

  • We found 46,378 Facebook likes and 8,627 Google +1s for the 5 pages we tested.

Sources: Google+, Facebook

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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