Report for www.amazon.co.uk

Overall6.2

The overall score for this website.

Accessibility6.6

How accessible the website is to mobile and disabled users.

Experience6.4

How satisfying the website is likely to be for users.

Technology5.4

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 14:24 on 7 Dec 2017 (GMT).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 769 errors and 176 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR66505Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR109253Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR18442Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR18442Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR18547Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR18547Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR186262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR256336Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR27628Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR28011Stray end tag style.
      www.amazon.co.uk/ERROR2813Bogus comment.
      www.amazon.co.uk/ERROR37323Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3803Bogus comment.
      www.amazon.co.uk/ERROR38028Bogus comment.
      www.amazon.co.uk/ERROR38123Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR4083Bogus comment.
      www.amazon.co.uk/ERROR40829Bogus comment.
      www.amazon.co.uk/ERROR457440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR457440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR465146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR119125Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1199597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1199597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1213192Bad value 0,300,515,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1214196Bad value 515,300,735,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1215194Bad value 735,300,940,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1216198Bad value 940,300,1500,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/ERROR1219419Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1219419Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1567718Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15671449Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15672177Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15672925Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15673644Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15674381Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR15675106Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1572162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1611196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1891727Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18911530Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18912349Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18913136Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18913933Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18914796Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR18915655Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1896162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR1925196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR1983527Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR1983527Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1993597Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR1993597Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2241907Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22411760Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22412643Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22413540Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22414453Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22415338Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR22416241Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2246162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2275196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2546787Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25461574Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25462377Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25463180Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25463977Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25464820Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR25465625Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2551162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR2580196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR2728608Bad value 400px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2728608Bad value 264px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR272923Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR2743611Bad value 170px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR2743611Bad value 264px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR274423Element div not allowed as child of element span in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR275527Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR28247Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR353099Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR36042771Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR3621566Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR3621566Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3631640Bad value 100% for attribute height on element img: Expected a digit but saw % instead.
      www.amazon.co.uk/ERROR3631640Bad value 440px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3879837Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38791844Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38792733Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38793764Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38794633Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38795458Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR38796405Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR3884162An img element must have an alt attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.
      www.amazon.co.uk/ERROR3913196Attribute cel_widget_id not allowed on element div at this point.
      www.amazon.co.uk/ERROR4181861Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR41811836Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR41812693Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR41813548Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR41814375Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR41815368Bad value 200px for attribute height on element img: Expected a digit but saw p instead.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/12221HTML5InvalidSee more
www.amazon.co.uk/ref10921HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref45697InvalidSee more
www.amazon.co.uk/gp/.../ref114HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref7133HTML5InvalidSee more

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability2.0

20% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../211Qh9RNMvL.css?AUIClients/SiteDirectoryAuiAsset
all-1024pximages-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all-1280pximages-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1025px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1366px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
print--images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
only screen1034px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
only screen1308px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
only screen1598px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
screen-1250pxwww.amazon.co.uk/gp/.../ref

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Headings5.7

alexa amazon android apps audible baby beauty best blu-ray books business candle candles children clothes computers deals delivery departments e-readers echo electronics eligible family fashion fire food free games garden gift grocery handmade health home industry items kindle launchpad millions more most motorbike movies music notified one-day outdoors pantry pets picks prime science select sellers shoes sports store student tablets top-rated toys treasure truck unlimited video watches wished yankee

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Many headings (6.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Yankee CandlesH2
www.amazon.co.uk/Books best sellersH2
www.amazon.co.uk/Fashion best sellersH2
www.amazon.co.uk/Most wished for in PC & Video GamesH2
www.amazon.co.uk/Home & Garden Store best sellersH2
www.amazon.co.uk/Departments best sellersH2
www.amazon.co.uk/Grocery best sellersH2
www.amazon.co.uk/FREE Delivery on millions of eligible itemsH3
www.amazon.co.uk/Top-rated picks from Yankee CandleH3
www.amazon.co.uk/Best Sellers in DVD & Blu-rayH3
www.amazon.co.uk/refYankee CandlesH2
www.amazon.co.uk/refBooks best sellersH2
www.amazon.co.uk/refFashion best sellersH2
www.amazon.co.uk/refMost wished for in PC & Video GamesH2
www.amazon.co.uk/refHome & Garden Store best sellersH2
www.amazon.co.uk/refDepartments best sellersH2
www.amazon.co.uk/refGrocery best sellersH2
www.amazon.co.uk/refFREE Delivery on millions of eligible itemsH3
www.amazon.co.uk/refTop-rated picks from Yankee CandleH3
www.amazon.co.uk/refBest Sellers in DVD & Blu-rayH3
www.amazon.co.uk/gp/.../refAmazon VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refTreasure TruckH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refGet notified about dealsH3
www.amazon.co.uk/gp/.../refSelect "This is a gift" to:H5
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery and moreH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refPrime StudentH1

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refrobotsnoindex
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8
www.amazon.co.uk/gp/.../refX-UA-CompatibleIE=edge

Social interest8.0

Rendering Chart...

  • We found 103,178 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Server behaviour8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Mobile8.6

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-588a494255c187302ab330fd04d2db36dacd618b._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../211Qh9RNMvL.css?AUIClients/SiteDirectoryAuiAsset
all-1024pximages-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all-1280pximages-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1025px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
all1281px-images-na.ssl-images-amazon.com/.../51SgKFMMn8L.css?AUIClients/RegistryAssets
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Images9.3

34% of images have a clearly defined size

69 images are being resized by the browser

Amount of content9.5

Rendering Chart...

  • This website has an average of 1,231 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Popularity10.0

90 Most popular website in the world

This website recently saw a moderate increase in popularity.

  • This is the 90 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate increase in popularity.
  • This website accounts for 93.8% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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