Report for www.amazon.co.uk

Overall6.9

The overall score for this website.

Accessibility7.8

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.2

How satisfying the website is likely to be for users.

Technology7.5

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 14:59 on 17 Apr 2018 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability2.0

20% of pages are optimised for printing

Meta tags4.8

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refformat-detectiontelephone=no
www.amazon.co.uk/gp/.../refrobotsnoindex

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8
www.amazon.co.uk/gp/.../refX-UA-CompatibleIE=edge

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Headings5.7

additional alexa amazon android apps audible baby basket beauty best books business cards children clothes computers cost deals departments e-readers echo electronics empty fashion films fire food games garden gift grocery handmade health home included industry kindle launchpad membership most motorbike movies music notified outdoors pantry pets prime printable science select sellers services shoes shopping sports store tablets toys treasure truck video watches wished your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/Books best sellersH2
www.amazon.co.uk/Fashion best sellersH2
www.amazon.co.uk/Most wished for in PC & Video GamesH2
www.amazon.co.uk/Grocery best sellersH2
www.amazon.co.uk/Home & Garden Store best sellersH2
www.amazon.co.uk/Departments best sellersH2
www.amazon.co.uk/Films included with Prime membership at no additional costH2
www.amazon.co.uk/Best Sellers in Printable Gift CardsH3
www.amazon.co.uk/refBooks best sellersH2
www.amazon.co.uk/refFashion best sellersH2
www.amazon.co.uk/refMost wished for in PC & Video GamesH2
www.amazon.co.uk/refHome & Garden Store best sellersH2
www.amazon.co.uk/refDepartments best sellersH2
www.amazon.co.uk/refGrocery best sellersH2
www.amazon.co.uk/refFilms included with Prime membership at no additional costH2
www.amazon.co.uk/refBest Sellers in Printable Gift CardsH3
www.amazon.co.uk/gp/.../refYour Shopping Basket is empty.H1
www.amazon.co.uk/gp/.../refGet notified about dealsH3
www.amazon.co.uk/gp/.../refSelect "This is a gift" to:H5
www.amazon.co.uk/gp/.../refPrime VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refTreasure TruckH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refHome ServicesH2

Mobile7.8

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Social interest8.0

Rendering Chart...

  • We found 122,761 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Server behaviour8.5

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Popularity9.4

93 Most popular website in the world

This website recently saw a moderate decrease in popularity.

  • This is the 93 most popular website in the world.
  • Over the past 3 months, this website has experienced a moderate decrease in popularity.
  • This website accounts for 93.0% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Images9.4

31% of images have a clearly defined size

59 images are being resized by the browser

Amount of content9.7

Rendering Chart...

  • This website has an average of 1,368 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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