Report for www.amazon.co.uk

Overall6.5

The overall score for this website.

Accessibility7.1

How accessible the website is to mobile and disabled users.

Experience6.4

How satisfying the website is likely to be for users.

Technology5.6

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 11:25 on 21 Jun 2017 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Code quality0.0

HTML5HTML5

NoW3C Compliant

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/5318HTML5InvalidSee more
www.amazon.co.uk/ref226HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref40198InvalidSee more
www.amazon.co.uk/gp/.../ref215HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref287HTML5InvalidSee more

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability2.0

20% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../21NZt6x1W
all-1250pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all-1024pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all-1280pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1025px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1281px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1366px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
print--images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1281px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1034px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1308px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1598px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more
www.amazon.co.uk/gp/.../refrobotsnoindex,noarchive

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

Mobile8.3

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Media specific CSS detected

MediaMin widthMax widthCSS file
all1280px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all1500px-images-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1300pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
all-1350pximages-eu.ssl-images-amazon.com/.../AmazonGatewayAuiAssets-41633014514d7b5fa5824b516d8fa97106aa0b47._V2_.css
only screen-1224pximages-eu.ssl-images-amazon.com/.../21NZt6x1W
all-1250pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all-1024pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all-1280pximages-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1025px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1281px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1366px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
all1281px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1034px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1308px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets
only screen1598px-images-eu.ssl-images-amazon.com/.../51BaN6kCB9L.css?AUIClients/RegistryAssets

Server behaviour8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Images8.9

53% of images have a clearly defined size

31 images are being resized by the browser

Headings9.0

-minute access ad-free alexa amazon android apps audible baby beauty benefits books business children clothes computers deal deals delivery e-readers early echo electronics exclusive fashion fast fire food games garden grocery handmade health home industry items kindle lightning look magazines million millions more motorbike movies music one-day outdoors pantry pets playlists plus prime save science shoes shows songs sports stations streaming tablets thousands toys twitch unlimited video watch watches welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/WelcomeH1
www.amazon.co.uk/Exclusive Prime benefitsH3
www.amazon.co.uk/Amazon FashionH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/refWelcomeH1
www.amazon.co.uk/refExclusive Prime benefitsH3
www.amazon.co.uk/refPrime VideoH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/gp/.../refAmazon VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refAmazon Fire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refPrime is Fast Delivery and MoreH1
www.amazon.co.uk/gp/.../refFast deliveryH1
www.amazon.co.uk/gp/.../refPrime VideoH1
www.amazon.co.uk/gp/.../refPrime MusicH1
www.amazon.co.uk/gp/.../refBooks, Magazines and MoreH1
www.amazon.co.uk/gp/.../refTwitch PrimeH1
www.amazon.co.uk/gp/.../refSave it once. See it everywhere.H1
www.amazon.co.uk/gp/.../refExclusive Early AccessH1
www.amazon.co.uk/gp/.../refLook forH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refAmazon StudentH1
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery on millions of eligible itemsH3
www.amazon.co.uk/gp/.../refUnlimited instant streaming of thousands of movies and TV shows with Prime Video.H3
www.amazon.co.uk/gp/.../refStream two million songs. Thousands of playlists and stations. On-demand, ad-free music streaming.H3
www.amazon.co.uk/gp/.../refUnlimited reading on any deviceH3
www.amazon.co.uk/gp/.../refBonus game content with Twitch every month, exclusive discounts, plus loads moreH3
www.amazon.co.uk/gp/.../refSecure unlimited photo storageH3
www.amazon.co.uk/gp/.../ref30-minute early access to Lightning DealsH3
www.amazon.co.uk/gp/.../refPrime members can watch thousands of movies and TV shows, listen ad-free to thousands of hand-built playlists and stations, plus access two million songs. Safely store an unlimited amount of photos or get 30-minute early access to Lightning Deals and of course enjoy unlimited One-Day Delivery on millions of items.H4
www.amazon.co.uk/gp/.../refGet StartedH1
www.amazon.co.uk/gp/.../refFind a List or RegistryH1
www.amazon.co.uk/gp/.../refGetH3
www.amazon.co.uk/gp/.../refOrganizedH3
www.amazon.co.uk/gp/.../refSave IdeasH3
www.amazon.co.uk/gp/.../refand ProductsH3
www.amazon.co.uk/gp/.../refGive & GetH3
www.amazon.co.uk/gp/.../refGreat GiftsH3

Amount of content9.1

Rendering Chart...

  • This website has an average of 808 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Popularity10.0

108 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 108 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 93.5% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Social interest10.0

Rendering Chart...

  • We found 54,157 Facebook likes and 8,645 Google +1s for the 5 pages we tested.

Sources: Google+, Facebook

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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