Report for www.amazon.co.uk

Overall6.3

The overall score for this website.

Accessibility7.0

How accessible the website is to mobile and disabled users.

Experience6.2

How satisfying the website is likely to be for users.

Technology5.5

How well designed and built the website is.

Screenshot of www.amazon.co.uk

Nibbler tested a sample of 5 pages from this website at 21:36 on 13 Oct 2017 (BST).

Top priorities for website improvement

  • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only. (read more)
  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)

Facebook page0.0

This website does not appear to be associated with a Facebook page.

  • This website was found to contain some links to Facebook, but none appear to be public Facebook pages associated with this website.
    • Sign up for a Facebook page and make sure it is linked to from your site, or if you already have one make sure it is public.

Source: Facebook

Code quality0.0

HTML5HTML5

NoW3C Compliant

  • A total of 571 errors and 160 warnings were found on the 5 pages tested.
  • No pages are W3C compliant. Because there are errors in the code, some web browsers may not be able to read this website correctly and it may not always display correctly.
    • Resolve the validation errors that are listed in the table below. These errors are preventing this website from being fully W3C compliant. The table shows the first 100 errors only.

      W3C Validation Errors

      DocumentTypeLineColumnMessage
      www.amazon.co.uk/ERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/ERROR61502Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR105253Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/ERROR16942Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR16942Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR17047Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/ERROR17047Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/ERROR171262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/ERROR215350Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR23528Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/ERROR23911Stray end tag style.
      www.amazon.co.uk/ERROR2403Bogus comment.
      www.amazon.co.uk/ERROR33223Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR3393Bogus comment.
      www.amazon.co.uk/ERROR33928Bogus comment.
      www.amazon.co.uk/ERROR34023Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR3673Bogus comment.
      www.amazon.co.uk/ERROR36729Bogus comment.
      www.amazon.co.uk/ERROR416440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR416440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR424146Bad value search for attribute role on element form.
      www.amazon.co.uk/ERROR112825Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR1136597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/ERROR1136597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/ERROR1142633Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1142633Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR121025Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR1495385Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1495385Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1507446Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1507446Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR152388The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/ERROR1523430Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1523430Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1535400Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1535400Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1606629Bad value 639px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1606629Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1608185Bad value for attribute target on element a: Browsing context name must be at least one character long.
      www.amazon.co.uk/ERROR1617593Bad value 639px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1617593Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1806337Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1806337Bad value 163px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR181839Attribute type not allowed on element noscript at this point.
      www.amazon.co.uk/ERROR1832337Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR1832337Bad value 163px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/ERROR191127Element style is missing required attribute scoped.
      www.amazon.co.uk/ERROR192025Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR19407Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/ERROR261699Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/ERROR273290The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR273290The align attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/ERROR2738116The cellspacing attribute on the table element is obsolete. Use CSS instead.
      www.amazon.co.uk/refERROR455Bad value x-dns-prefetch-control for attribute http-equiv on element meta.
      www.amazon.co.uk/refERROR61502Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR105253Bad value for attribute href on element link: Illegal character in path segment: | is not allowed.
      www.amazon.co.uk/refERROR17942Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR17942Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR18047Attribute value not allowed on element meta at this point.
      www.amazon.co.uk/refERROR18047Element meta is missing one or more of the following attributes: content, property.
      www.amazon.co.uk/refERROR181262Attribute xmlns:og not allowed here.
      www.amazon.co.uk/refERROR225350Bad value a-state for attribute type on element script: Subtype missing.
      www.amazon.co.uk/refERROR24528Consecutive hyphens did not terminate a comment. -- is not permitted inside a comment, but e.g. - - is.
      www.amazon.co.uk/refERROR24911Stray end tag style.
      www.amazon.co.uk/refERROR2503Bogus comment.
      www.amazon.co.uk/refERROR34223Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/refERROR3493Bogus comment.
      www.amazon.co.uk/refERROR34928Bogus comment.
      www.amazon.co.uk/refERROR35023Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR3773Bogus comment.
      www.amazon.co.uk/refERROR37729Bogus comment.
      www.amazon.co.uk/refERROR426440Bad value 400px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR426440Bad value 39px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR434146Bad value search for attribute role on element form.
      www.amazon.co.uk/refERROR113825Element style is missing required attribute scoped.
      www.amazon.co.uk/refERROR1146597Attribute autocomplete not allowed on element input at this point.
      www.amazon.co.uk/refERROR1146597Attribute autocomplete is only allowed when the input type is color, date, datetime, datetime-local, email, month, number, password, range, search, tel, text, time, url, or week.
      www.amazon.co.uk/refERROR1160220Bad value 0,300,750,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/refERROR1161200Bad value 750,300,1500,0 for attribute coords on element area: The second integer must be less than the fourth.
      www.amazon.co.uk/refERROR1164381Bad value 300px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1164381Bad value 1500px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR123225Element style not allowed as child of element div in this context. (Suppressing further errors from this subtree.)
      www.amazon.co.uk/refERROR1517385Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1517385Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1529446Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1529446Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR154588The string following & was interpreted as a character reference. (& probably should have been escaped as &.)
      www.amazon.co.uk/refERROR1545430Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1545430Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1557400Bad value 292px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1557400Bad value 292px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1628621Bad value 639px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1628621Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1630192Bad value for attribute target on element a: Browsing context name must be at least one character long.
      www.amazon.co.uk/refERROR1639585Bad value 639px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1639585Bad value 492px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1828337Bad value 244px for attribute height on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR1828337Bad value 163px for attribute width on element img: Expected a digit but saw p instead.
      www.amazon.co.uk/refERROR184039Attribute type not allowed on element noscript at this point.
  • 5 of the pages of this website were found to use presentational HTML elements and/or attributes. It is widely regarded that use of presentational HTML like <font> and <p bgcolor="#FF0000"> should be avoided.
  • All of the tested pages of this site appear to use tables for layout. This is very bad, as using tables for layout is not necessary and they should only contain tabular data.
    • Change this website to make use of div elements and CSS to create the desired layout. Only use tables for tabular data (e.g. a pricing table).

W3C Testing Results

PageErrorsWarningsDoctypeValidW3C Link
www.amazon.co.uk/5319HTML5InvalidSee more
www.amazon.co.uk/ref5519HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref395100InvalidSee more
www.amazon.co.uk/gp/.../ref3210HTML5InvalidSee more
www.amazon.co.uk/gp/.../ref3612HTML5InvalidSee more

Printability0.0

0% of pages are optimised for printing

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

URL format5.2

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

Meta tags6.4

This is how this website will look in Google search listings:

Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & ...

www.amazon.co.uk/

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much ...

  • 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.amazon.co.uk/descriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/keywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/googlenositelinkssearchbox
www.amazon.co.uk/google-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/twitter:card
www.amazon.co.uk/twitter:site:id
www.amazon.co.uk/refdescriptionSign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
www.amazon.co.uk/refkeywordsdigital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon
www.amazon.co.uk/refgooglenositelinkssearchbox
www.amazon.co.uk/refgoogle-site-verification0av-rdTjNpaa3p3RQn2NosWTkVHJfXXWD0i2RzdKeKc
www.amazon.co.uk/reftwitter:card
www.amazon.co.uk/reftwitter:site:id
www.amazon.co.uk/gp/.../refdescriptionAmazon Prime- Enjoy unlimited fast delivery, exclusive access to movies and TV, ad-free music, and more
www.amazon.co.uk/gp/.../refformat-detectiontelephone=no

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.co.uk/x-dns-prefetch-controlon
www.amazon.co.uk/content-typetext/html; charset=UTF-8
www.amazon.co.uk/refx-dns-prefetch-controlon
www.amazon.co.uk/refcontent-typetext/html; charset=UTF-8

Social interest8.0

Rendering Chart...

  • We found 82,853 Facebook likes and 0 Google +1s for the 5 pages we tested.
    • Encourage sharing of your content with social media buttons on articles and pages of your website. The amount of social activity a website should have depends very much on the type of website, its target audience, and how long it has been in operation.

Sources: Google+, Facebook

Mobile8.0

Mobile screenshot of www.amazon.co.ukTablet screenshot of www.amazon.co.uk
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.6

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.co.uk to http://www.amazon.co.uk. This is ideal.

Headings9.0

-minute access ad-free alexa amazon android apps audible baby beauty benefits books business children clothes computers deal deals delivery e-readers early echo electronics everywhere exclusive fast fire food games garden grocery handmade health home industry items kindle lightning members million millions more motorbike movies music one-day outdoors pantry pets photo playlists plus prime secure shoes shows songs sports stations storage streaming tablets thousands toys twitch unlimited video watch watches welcome

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.co.uk/WelcomeH1
www.amazon.co.uk/Exclusive Prime benefitsH3
www.amazon.co.uk/Prime VideoH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/Deal of the dayH3
www.amazon.co.uk/refWelcomeH1
www.amazon.co.uk/refExclusive Prime benefitsH3
www.amazon.co.uk/refPrime VideoH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/refDeal of the dayH3
www.amazon.co.uk/gp/.../refAmazon VideoH2
www.amazon.co.uk/gp/.../refAmazon MusicH2
www.amazon.co.uk/gp/.../refApps for AndroidH2
www.amazon.co.uk/gp/.../refEcho & AlexaH2
www.amazon.co.uk/gp/.../refFire TVH2
www.amazon.co.uk/gp/.../refFire TabletsH2
www.amazon.co.uk/gp/.../refKindle E-readers & BooksH2
www.amazon.co.uk/gp/.../refAmazon PantryH2
www.amazon.co.uk/gp/.../refBooks & AudibleH2
www.amazon.co.uk/gp/.../refMovies, TV, Music & GamesH2
www.amazon.co.uk/gp/.../refElectronics & ComputersH2
www.amazon.co.uk/gp/.../refHome, Garden, Pets & DIYH2
www.amazon.co.uk/gp/.../refToys, Children & BabyH2
www.amazon.co.uk/gp/.../refClothes, Shoes & WatchesH2
www.amazon.co.uk/gp/.../refSports & OutdoorsH2
www.amazon.co.uk/gp/.../refFood & GroceryH2
www.amazon.co.uk/gp/.../refHealth & BeautyH2
www.amazon.co.uk/gp/.../refCar & MotorbikeH2
www.amazon.co.uk/gp/.../refBusiness, Industry & ScienceH2
www.amazon.co.uk/gp/.../refHandmadeH2
www.amazon.co.uk/gp/.../refAmazon LaunchpadH2
www.amazon.co.uk/gp/.../refPrime is Fast Delivery and MoreH1
www.amazon.co.uk/gp/.../refFast deliveryH1
www.amazon.co.uk/gp/.../refPrime VideoH1
www.amazon.co.uk/gp/.../refPrime MusicH1
www.amazon.co.uk/gp/.../refBooks, Magazines and MoreH1
www.amazon.co.uk/gp/.../refTwitch PrimeH1
www.amazon.co.uk/gp/.../refSave it once. See it everywhere.H1
www.amazon.co.uk/gp/.../refExclusive Early AccessH1
www.amazon.co.uk/gp/.../refLook forH1
www.amazon.co.uk/gp/.../refAmazon FamilyH1
www.amazon.co.uk/gp/.../refPrime StudentH1
www.amazon.co.uk/gp/.../refUnlimited One-Day Delivery on millions of eligible itemsH3
www.amazon.co.uk/gp/.../refUnlimited instant streaming of thousands of movies and TV shows with Prime Video.H3
www.amazon.co.uk/gp/.../refStream two million songs. Thousands of playlists and stations. On-demand, ad-free music streaming.H3
www.amazon.co.uk/gp/.../refUnlimited reading on any deviceH3
www.amazon.co.uk/gp/.../refBonus game content with Twitch every month, exclusive discounts, plus loads moreH3
www.amazon.co.uk/gp/.../refSecure unlimited photo storageH3
www.amazon.co.uk/gp/.../ref30-minute early access to Lightning DealsH3
www.amazon.co.uk/gp/.../refPrime members can watch thousands of movies and TV shows, listen ad-free to thousands of hand-built playlists and stations, plus access two million songs. Safely store an unlimited amount of photos or get 30-minute early access to Lightning Deals and of course enjoy unlimited One-Day Delivery on millions of items.H4
www.amazon.co.uk/gp/.../refYour Shopping Basket is empty.H1

Images9.1

46% of images have a clearly defined size

27 images are being resized by the browser

Amount of content9.7

Rendering Chart...

  • This website has an average of 1,083 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Popularity10.0

100 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 100 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.
  • This website accounts for 93.0% of the Internet traffic to amazon.co.uk and its subdomains.

Source: Alexa

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .co.uk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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