Nibbler SEO audit for www.nifrs.org
Summary
Overall9.7
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:25 on 2 Apr 2024 (BST).
Top priorities for website improvement
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Amount of content8.1
Rendering Chart...
- This website has an average of 363 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.nifrs.org/ | 1823 | 261 |
| www.nifrs.org/home/about-us/ | 2532 | 363 |
| www.nifrs.org/home/.../ | 3972 | 595 |
| www.nifrs.org/home/.../ | 2818 | 440 |
| www.nifrs.org/home/.../ | 1130 | 155 |
Internal links9.1
- 12 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.2
39% of images have a clearly defined size
18 images are being resized by the browser
- Most images (61.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 18 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://nifrs.org to http://www.nifrs.org. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Home - Northern Ireland Fire & Rescue Service
www.nifrs.org/
Northern Ireland Fire and Rescue Service sits at the heart of the Northern Ireland community, focused on keeping us safer, together.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.nifrs.org/ | viewport | width=device-width, initial-scale=1 |
| www.nifrs.org/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.nifrs.org/ | description | Northern Ireland Fire and Rescue Service sits at the heart of the Northern Ireland community, focused on keeping us safer, together. |
| www.nifrs.org/ | twitter:card | summary_large_image |
| www.nifrs.org/ | twitter:site | @NIFRSOFFICIAL |
| www.nifrs.org/ | generator | WordPress 6.4.3 |
| www.nifrs.org/ | generator | Site Kit by Google 1.123.0 |
| www.nifrs.org/ | msapplication-tileimage | https://www.nifrs.org/wp-content/uploads/2021/01/cropped-android-chrome-512x512-1-270x270.png |
| www.nifrs.org/home/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.nifrs.org/home/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.nifrs.org/home/about-us/ | description | Discover more about Northern Ireland Fire & Rescue Service (NIFRS) - here to make Northern Ireland a safer place. |
| www.nifrs.org/home/about-us/ | twitter:card | summary_large_image |
| www.nifrs.org/home/about-us/ | twitter:site | @NIFRSOFFICIAL |
| www.nifrs.org/home/about-us/ | twitter:label1 | Est. reading time |
| www.nifrs.org/home/about-us/ | twitter:data1 | 1 minute |
| www.nifrs.org/home/about-us/ | generator | WordPress 6.4.3 |
| www.nifrs.org/home/about-us/ | generator | Site Kit by Google 1.123.0 |
| www.nifrs.org/home/about-us/ | msapplication-tileimage | https://www.nifrs.org/wp-content/uploads/2021/01/cropped-android-chrome-512x512-1-270x270.png |
| www.nifrs.org/home/.../ | viewport | width=device-width, initial-scale=1 |
| www.nifrs.org/home/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.nifrs.org/home/.../ | description | Discover what it is we do at NIFRS to keep our communities safe through prevention, protection, response and resilience. |
| www.nifrs.org/home/.../ | twitter:card | summary_large_image |
| www.nifrs.org/home/.../ | twitter:site | @NIFRSOFFICIAL |
| www.nifrs.org/home/.../ | twitter:label1 | Est. reading time |
| www.nifrs.org/home/.../ | twitter:data1 | 3 minutes |
| www.nifrs.org/home/.../ | generator | WordPress 6.4.3 |
| www.nifrs.org/home/.../ | generator | Site Kit by Google 1.123.1 |
| www.nifrs.org/home/.../ | msapplication-tileimage | https://www.nifrs.org/wp-content/uploads/2021/01/cropped-android-chrome-512x512-1-270x270.png |
| www.nifrs.org/home/.../ | viewport | width=device-width, initial-scale=1 |
| www.nifrs.org/home/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.nifrs.org/home/.../ | description | Through education, safety advice & engaging with those most at risk, we can aim to make communities safer by preventing incidents from occurring. |
| www.nifrs.org/home/.../ | twitter:card | summary_large_image |
| www.nifrs.org/home/.../ | twitter:site | @NIFRSOFFICIAL |
| www.nifrs.org/home/.../ | twitter:label1 | Est. reading time |
| www.nifrs.org/home/.../ | twitter:data1 | 3 minutes |
| www.nifrs.org/home/.../ | generator | Site Kit by Google 1.123.0 |
| www.nifrs.org/home/.../ | msapplication-tileimage | https://www.nifrs.org/wp-content/uploads/2021/01/cropped-android-chrome-512x512-1-270x270.png |
| www.nifrs.org/home/.../ | viewport | width=device-width, initial-scale=1 |
| www.nifrs.org/home/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.nifrs.org/home/.../ | description | We make our community safer by protecting life and property across the business community. We also enforce Fire Safety Legislation. |
| www.nifrs.org/home/.../ | twitter:card | summary_large_image |
| www.nifrs.org/home/.../ | twitter:site | @NIFRSOFFICIAL |
| www.nifrs.org/home/.../ | twitter:label1 | Est. reading time |
| www.nifrs.org/home/.../ | twitter:data1 | 2 minutes |
| www.nifrs.org/home/.../ | generator | Site Kit by Google 1.123.0 |
| www.nifrs.org/home/.../ | msapplication-tileimage | https://www.nifrs.org/wp-content/uploads/2021/01/cropped-android-chrome-512x512-1-270x270.png |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 29, 2024
- It looks like this website was last updated on Friday, 29 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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