Report for www.swan-am.ch
Summary
Overall8.0
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:25 on 7 Apr 2021 (BST).
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Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity0.0
- This website has not yet been ranked by Alexa.
- If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.
Source: Alexa
Freshness1.6
Last updated January 14, 2019
- It looks like this website was last updated on Monday, 14 January 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/09/2009 | www.swan-am.ch/ | Body text |
| 01/06/2010 | www.swan-am.ch/ | Body text |
| 01/07/2013 | www.swan-am.ch/ | Body text |
| 01/12/2008 | www.swan-am.ch/ | Body text |
| 01/09/2009 | www.swan-am.ch/Company | Body text |
| 01/07/2016 | www.swan-am.ch/Company/People | Body text |
| 01/09/2009 | www.swan-am.ch/Company/People | Body text |
| 01/05/2011 | www.swan-am.ch/Company/People | Body text |
| 01/09/2015 | www.swan-am.ch/Company/People | Body text |
| 03/10/2017 | www.swan-am.ch/var/.../2560x1080.jpg | Last modified header |
| 03/10/2017 | www.swan-am.ch/var/.../SWA_logo_sito.png | Last modified header |
| 03/10/2017 | www.swan-am.ch/var/.../logo_mobile.png | Last modified header |
| 14/01/2019 | www.swan-am.ch/css/378dff6.css | Last modified header |
| 14/01/2019 | www.swan-am.ch/css/30bb3ca.css | Last modified header |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.swan-am.ch/ | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/it | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/Company | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/Company/Mission-Vision | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/Company/People | viewport | width=device-width, initial-scale=1.0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.swan-am.ch/ | x-ua-compatible | ie=edge |
| www.swan-am.ch/it | x-ua-compatible | ie=edge |
| www.swan-am.ch/Company | x-ua-compatible | ie=edge |
| www.swan-am.ch/Company/Mission-Vision | x-ua-compatible | ie=edge |
| www.swan-am.ch/Company/People | x-ua-compatible | ie=edge |
Incoming links4.6
30 pages link to this website
10 domains link to this website
- There are 30 pages on 10 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking. This count may not include links which are hard to find or have been added recently.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://swan-am.ch to http://www.swan-am.ch. This is ideal.
Internal links8.9
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.swan-am.ch/Funds Read more www.swan-am.ch/ www.swan-am.ch/Company Read more www.swan-am.ch/ www.swan-am.ch/Company/Mission-Vision Read more www.swan-am.ch/ www.swan-am.ch/Company Read more www.swan-am.ch/ www.swan-am.ch/Company/Mission-Vision Read more www.swan-am.ch/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 2 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.4
Rendering Chart...
- This website has an average of 791 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.swan-am.ch/ | 5294 | 794 |
| www.swan-am.ch/it | 6048 | 856 |
| www.swan-am.ch/Company | 4001 | 616 |
| www.swan-am.ch/Company/Mission-Vision | 4823 | 759 |
| www.swan-am.ch/Company/People | 6128 | 930 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Swan | Swan | OK |
| Swan | Swan | OK |
| Company | Swan | OK |
| Mission & Vision | Swan | OK |
| People | Swan | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.swan-am.ch/ | MANAGERS OF YOUR FUTURE | H1 |
| www.swan-am.ch/ | MANAGERS OF YOUR FUTURE | H1 |
| www.swan-am.ch/ | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/ | Company | H2 |
| www.swan-am.ch/ | Company | H2 |
| www.swan-am.ch/ | Skills | H2 |
| www.swan-am.ch/ | Funds | H2 |
| www.swan-am.ch/ | Mission & Vision | H3 |
| www.swan-am.ch/ | Mission & Vision | H3 |
| www.swan-am.ch/ | Capital Preservation | H4 |
| www.swan-am.ch/ | CISA licence | H4 |
| www.swan-am.ch/ | Fixed Income Unified Approach | H4 |
| www.swan-am.ch/ | Global Credit Markets: our specialty | H4 |
| www.swan-am.ch/ | Equity: tradition and innovation | H4 |
| www.swan-am.ch/ | De-correlated Returns and Low Volatility | H4 |
| www.swan-am.ch/ | Swan Short-Term High Yield | H4 |
| www.swan-am.ch/ | Swan Long/Short Credit | H4 |
| www.swan-am.ch/it | MANAGERS OF YOUR FUTURE | H1 |
| www.swan-am.ch/it | MANAGERS OF YOUR FUTURE | H1 |
| www.swan-am.ch/it | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/it | Company | H2 |
| www.swan-am.ch/it | Company | H2 |
| www.swan-am.ch/it | Skills | H2 |
| www.swan-am.ch/it | Fondi | H2 |
| www.swan-am.ch/it | Mission & Vision | H3 |
| www.swan-am.ch/it | Mission & Vision | H3 |
| www.swan-am.ch/it | Preservazione del capitale | H4 |
| www.swan-am.ch/it | Autorizzazione LICOL | H4 |
| www.swan-am.ch/it | Approccio Unificato Fixed Income | H4 |
| www.swan-am.ch/it | Mercati del Credito a Livello Globale: la nostra specialità | H4 |
| www.swan-am.ch/it | Equity: tradizione e innovazione | H4 |
| www.swan-am.ch/it | Ritorni decorrelati a bassa volatilità | H4 |
| www.swan-am.ch/it | Swan Short-Term High Yield | H4 |
| www.swan-am.ch/it | Swan Long/Short Credit | H4 |
| www.swan-am.ch/Company | Company | H1 |
| www.swan-am.ch/Company | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/Company/Mission-Vision | Mission & Vision | H1 |
| www.swan-am.ch/Company/Mission-Vision | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/Company/People | People | H1 |
| www.swan-am.ch/Company/People | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/Company/People | Enrico Angella | H2 |
| www.swan-am.ch/Company/People | Davide Marmondi | H2 |
| www.swan-am.ch/Company/People | Francesco Vicino | H2 |
| www.swan-am.ch/Company/People | Emanuele Gerletti, CFA | H2 |
| www.swan-am.ch/Company/People | Francesca De Vita | H2 |
| www.swan-am.ch/Company/People | Stefano Fabiani | H2 |
| www.swan-am.ch/Company/People | Piercarlo Rivalta | H2 |
| www.swan-am.ch/Company/People | Barbara Vanacore | H2 |
| www.swan-am.ch/Company/People | Simone Altamura | H2 |
| www.swan-am.ch/Company/People | Francesco Thovez | H2 |
| www.swan-am.ch/Company/People | Managing Partner | H3 |
| www.swan-am.ch/Company/People | Managing Director | H3 |
| www.swan-am.ch/Company/People | Investment Manager | H3 |
| www.swan-am.ch/Company/People | Investment Manager | H3 |
| www.swan-am.ch/Company/People | Investment Manager | H3 |
| www.swan-am.ch/Company/People | Investment Manager | H3 |
| www.swan-am.ch/Company/People | Risk Manager | H3 |
| www.swan-am.ch/Company/People | Compliance Officer | H3 |
| www.swan-am.ch/Company/People | Distribution and Business Development | H3 |
| www.swan-am.ch/Company/People | Research and Business Development | H3 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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