Nibbler SEO audit for www.swan-am.ch
Summary
Overall7.7
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:14 PM on Mar 29, 2024 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.swan-am.ch/ | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/it/ | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/en/ | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/company | viewport | width=device-width, initial-scale=1.0 |
| www.swan-am.ch/company/Mission-Vision | viewport | width=device-width, initial-scale=1.0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.swan-am.ch/ | x-ua-compatible | ie=edge |
| www.swan-am.ch/it/ | x-ua-compatible | ie=edge |
| www.swan-am.ch/en/ | x-ua-compatible | ie=edge |
| www.swan-am.ch/company | x-ua-compatible | ie=edge |
| www.swan-am.ch/company/Mission-Vision | x-ua-compatible | ie=edge |
Server behavior5.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://swan-am.ch to http://www.swan-am.ch. This is ideal.
Freshness6.9
Last updated December 20, 2023
- It looks like this website was last updated on Wednesday, December 20, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 9/1/09 | www.swan-am.ch/ | Body text |
| 9/1/09 | www.swan-am.ch/en/ | Body text |
| 9/1/09 | www.swan-am.ch/company | Body text |
| 10/3/17 | www.swan-am.ch/var/.../2560x1080.jpg | Last modified header |
| 10/3/17 | www.swan-am.ch/var/.../SWA_logo_sito.png | Last modified header |
| 10/3/17 | www.swan-am.ch/var/.../logo_mobile.png | Last modified header |
| 12/20/23 | www.swan-am.ch/css/378dff6.css | Last modified header |
| 12/20/23 | www.swan-am.ch/css/30bb3ca.css | Last modified header |
Internal links8.5
- 12 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
Link URL Link text Page URL www.swan-am.ch/funds Read more www.swan-am.ch/ www.swan-am.ch/funds Read more www.swan-am.ch/ www.swan-am.ch/company Read more www.swan-am.ch/ www.swan-am.ch/company/Mission-Vision Read more www.swan-am.ch/ www.swan-am.ch/company Read more www.swan-am.ch/ www.swan-am.ch/company/Mission-Vision Read more www.swan-am.ch/ www.swan-am.ch/en/funds Read more www.swan-am.ch/en/ www.swan-am.ch/en/funds Read more www.swan-am.ch/en/ www.swan-am.ch/en/company Read more www.swan-am.ch/en/ www.swan-am.ch/en/.../Mission-Vision Read more www.swan-am.ch/en/ www.swan-am.ch/en/company Read more www.swan-am.ch/en/ www.swan-am.ch/en/.../Mission-Vision Read more www.swan-am.ch/en/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Amount of content9.4
Rendering Chart...
- This website has an average of 792 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.swan-am.ch/ | 5610 | 834 |
| www.swan-am.ch/it/ | 6223 | 867 |
| www.swan-am.ch/en/ | 5605 | 835 |
| www.swan-am.ch/company | 4378 | 658 |
| www.swan-am.ch/company/Mission-Vision | 4906 | 767 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Swan | Swan | OK |
| Swan | Swan | OK |
| Swan | Swan | OK |
| Company | Swan | OK |
| Mission & Vision | Swan | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
| URL | Heading | Level |
| www.swan-am.ch/ | Swan Asset Management | H1 |
| www.swan-am.ch/ | Swan Asset Management | H1 |
| www.swan-am.ch/ | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/ | MANAGERS OF YOUR FUTURE | H2 |
| www.swan-am.ch/ | Company | H2 |
| www.swan-am.ch/ | Company | H2 |
| www.swan-am.ch/ | Skills | H2 |
| www.swan-am.ch/ | Funds | H2 |
| www.swan-am.ch/ | Efficiency in Global Financial Markets | H3 |
| www.swan-am.ch/ | Mission & Vision | H3 |
| www.swan-am.ch/ | Mission & Vision | H3 |
| www.swan-am.ch/ | Capital Preservation | H4 |
| www.swan-am.ch/ | FINMA licence | H4 |
| www.swan-am.ch/ | Fixed Income Unified Approach | H4 |
| www.swan-am.ch/ | Global Credit Markets: our specialty | H4 |
| www.swan-am.ch/ | Equity: tradition and innovation | H4 |
| www.swan-am.ch/ | De-correlated Returns and Low Volatility | H4 |
| www.swan-am.ch/ | Swan Ultra Short-Term Bond | H4 |
| www.swan-am.ch/ | Swan Long/Short Credit | H4 |
| www.swan-am.ch/it/ | Swan Asset Management | H1 |
| www.swan-am.ch/it/ | Swan Asset Management | H1 |
| www.swan-am.ch/it/ | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/it/ | MANAGERS OF YOUR FUTURE | H2 |
| www.swan-am.ch/it/ | Company | H2 |
| www.swan-am.ch/it/ | Company | H2 |
| www.swan-am.ch/it/ | Skills | H2 |
| www.swan-am.ch/it/ | Fondi | H2 |
| www.swan-am.ch/it/ | Efficiency in Global Financial Markets | H3 |
| www.swan-am.ch/it/ | Mission & Vision | H3 |
| www.swan-am.ch/it/ | Mission & Vision | H3 |
| www.swan-am.ch/it/ | Preservazione del capitale | H4 |
| www.swan-am.ch/it/ | Autorizzazione FINMA | H4 |
| www.swan-am.ch/it/ | Approccio Unificato Fixed Income | H4 |
| www.swan-am.ch/it/ | Mercati del Credito a Livello Globale: la nostra specialità | H4 |
| www.swan-am.ch/it/ | Equity: tradizione e innovazione | H4 |
| www.swan-am.ch/it/ | Ritorni decorrelati a bassa volatilità | H4 |
| www.swan-am.ch/it/ | Swan Ultra Short-Term Bond | H4 |
| www.swan-am.ch/it/ | Swan Long/Short Credit | H4 |
| www.swan-am.ch/en/ | Swan Asset Management | H1 |
| www.swan-am.ch/en/ | Swan Asset Management | H1 |
| www.swan-am.ch/en/ | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/en/ | MANAGERS OF YOUR FUTURE | H2 |
| www.swan-am.ch/en/ | Company | H2 |
| www.swan-am.ch/en/ | Company | H2 |
| www.swan-am.ch/en/ | Skills | H2 |
| www.swan-am.ch/en/ | Funds | H2 |
| www.swan-am.ch/en/ | Efficiency in Global Financial Markets | H3 |
| www.swan-am.ch/en/ | Mission & Vision | H3 |
| www.swan-am.ch/en/ | Mission & Vision | H3 |
| www.swan-am.ch/en/ | Capital Preservation | H4 |
| www.swan-am.ch/en/ | FINMA licence | H4 |
| www.swan-am.ch/en/ | Fixed Income Unified Approach | H4 |
| www.swan-am.ch/en/ | Global Credit Markets: our specialty | H4 |
| www.swan-am.ch/en/ | Equity: tradition and innovation | H4 |
| www.swan-am.ch/en/ | De-correlated Returns and Low Volatility | H4 |
| www.swan-am.ch/en/ | Swan Ultra Short-Term Bond | H4 |
| www.swan-am.ch/en/ | Swan Bond Enhanced | H4 |
| www.swan-am.ch/company | Company | H1 |
| www.swan-am.ch/company | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
| www.swan-am.ch/company/Mission-Vision | Mission & Vision | H1 |
| www.swan-am.ch/company/Mission-Vision | SPECIFIC LEGAL NOTES FOR INVESTMENT FUNDS AND SICAV | H1 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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