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The overall score for this website.


How accessible the website is to mobile and disabled users.

The following tests contribute to this score:


How satisfying the website is likely to be for users.


How well marketed and popular the website is.


How well designed and built the website is.

Screenshot of

Nibbler tested a sample of 5 pages from this website at 6:15 PM on May 3, 2021 (BST).

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Top priorities for website improvement

  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)


This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.


0% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
(-o-min-device-pixel-ratio:3/2), only
(-o-min-device-pixel-ratio:3/2), only
(-o-min-device-pixel-ratio:3/2), only
handheld, only


4,865,799 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 4,865,799 most popular website in the world.
  • We couldn't find out the change in popularity for this website. This may be because the website is new.

Source: Alexa

Meta tags6.8

This is how this website will look in Google search listings:

BT Morgan Heating Engineers, Boiler Installations, & Plumbing in ...

BT Morgan Heating Engineers, based in Cardiff, have been operating in the South Wales area for over thirty years. We predominantly install, service & repair domestic ...

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent Morgan Heating Engineers, based in Cardiff, have been operating in the South Wales area for over thirty years. We predominantly install, service & repair domestic boilers., follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1, nofollow,initial-scale=1 a free, no hassle quotation online for a new boiler installation by filling out a few details. Instant response, great value and service guaranteed., follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 over thirty year's experience our Plumbers are Gas Safe Registered, friendly reliable and trustworthy., follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1

Meta Tags (http-equiv attribute)

Page URLNameContent; charset=UTF-8,chrome=1

Amount of content7.9

Rendering Chart...

  • This website has an average of 417 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.


80% of pages use analytics

Multiple Analytics Solutions

  • 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager


97% of images have a clearly defined size

38 images are being resized by the browser


accreditations adding address ariston before benefits blog boiler boilers budget cardiff certificates choice choose combination comparison competitive consider controls customer don't efficient email energy engineers expect experience finance flush heating install installation just landlord makes morgan most navigation need over posts power prices priority provide recent repair respect review right satisfaction savings service services smart south specialists supply take things touch training type unable viessmann vitodens wales what's word years

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel Installation and Heating EngineersH1 30 years experience with competitive prices in Cardiff and South Wales. Specialists in Gas, LPG, and Oil boilers.H2 satisfaction is our priority Don't just take our word for it!H2 ServicesH2 choose B.T. MorganH2 makes us the right choice?H2 InstallationH3 RepairH3 ServiceH3 Gas CertificatesH3 are weH3 in touchH3 Blog PostsH3 ProtectionH1 are unable to access this email address are weH3 in touchH3 Blog PostsH3 BT MorganH1 Asked Questions (FAQs)H2 install boilers, including Oil & LPG. Customers return to us for all their plumbing and heating needs because of our enviable reputation & competitive prices. Established since 1981.H3 is the best combination boiler?H3 is the most efficient Boiler ?H3 savings can I expect ?H3 are the benefits of adding smart controls ?H3 are weH3 in touchH3 Blog PostsH3 and Boiler BlogH1 on financeH2 things to consider before buying a new boilerH2 Boilers: Ariston vs ViessmannH2 Boilers: Comparison & Review 2020H2 type of Boiler do I need?H2 Review: Viessmann Vitodens 111-WH2 Install: Oil to LPGH2 Review: Viessmann Vitodens 100-wH2 Review: Viessmann Vitodens 050-WH2’s The Most Energy Efficient Boiler?H2 need a Power Flush in South WalesH2 Boiler Has BrokenH2 navigationH2 are weH3 in touchH3 Blog PostsH3

Server behavior9.9

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from to This is ideal.


Mobile screenshot of screenshot of
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
(-o-min-device-pixel-ratio:3/2), only
(-o-min-device-pixel-ratio:3/2), only
(-o-min-device-pixel-ratio:3/2), only
handheld, only

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.


Last updated April 30, 2021

  • It looks like this website was last updated on Friday, April 30, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

Domain agei

  • Sorry, we cannot check the domain age of websites.

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