Nibbler SEO audit for derrytravel.com
Summary
Overall6.9
The overall score for this website.
Accessibility8.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:57 AM on Apr 14, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 26 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags6.8
This is how this website will look in Google search listings:
Home ~ Derry Travel
derrytravel.com/
Sit back and relax, we'll plan your dream vacation for you! If you have questions about our company, our services, or even travel tips, get in touch!
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| derrytravel.com/ | viewport | width=device-width, initial-scale=1.0 |
| derrytravel.com/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| derrytravel.com/ | description | Sit back and relax, we'll plan your dream vacation for you! If you have questions about our company, our services, or even travel tips, get in touch! |
| derrytravel.com/ | twitter:card | summary_large_image |
| derrytravel.com/ | twitter:label1 | Est. reading time |
| derrytravel.com/ | twitter:data1 | 2 minutes |
| derrytravel.com/ | msapplication-tileimage | https://derrytravel.com/wp-content/uploads/2020/01/cropped-Derry-Logo-1-270x270.png |
| derrytravel.com/why-derry/ | viewport | width=device-width, initial-scale=1.0 |
| derrytravel.com/why-derry/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| derrytravel.com/why-derry/ | description | At Derry Travel, best-in-class customer service is our promise! If you have questions about our company, services, or travel tips, get in touch! |
| derrytravel.com/why-derry/ | twitter:card | summary_large_image |
| derrytravel.com/why-derry/ | twitter:label1 | Est. reading time |
| derrytravel.com/why-derry/ | twitter:data1 | 1 minute |
| derrytravel.com/why-derry/ | msapplication-tileimage | https://derrytravel.com/wp-content/uploads/2020/01/cropped-Derry-Logo-1-270x270.png |
| derrytravel.com/contact/ | viewport | width=device-width, initial-scale=1.0 |
| derrytravel.com/contact/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| derrytravel.com/contact/ | description | If you're ready to book a trip or interested in speaking with a Derry Travel Agent, please submit the contact form. We will be in touch shortly! |
| derrytravel.com/contact/ | twitter:card | summary_large_image |
| derrytravel.com/contact/ | twitter:label1 | Est. reading time |
| derrytravel.com/contact/ | twitter:data1 | 1 minute |
| derrytravel.com/contact/ | msapplication-tileimage | https://derrytravel.com/wp-content/uploads/2020/01/cropped-Derry-Logo-1-270x270.png |
| derrytravel.com/travel-destinations/ | viewport | width=device-width, initial-scale=1.0 |
| derrytravel.com/travel-destinations/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| derrytravel.com/travel-destinations/ | twitter:card | summary_large_image |
| derrytravel.com/travel-destinations/ | msapplication-tileimage | https://derrytravel.com/wp-content/uploads/2020/01/cropped-Derry-Logo-1-270x270.png |
| derrytravel.com/.../email-protection | robots | noindex, nofollow |
| derrytravel.com/.../email-protection | viewport | width=device-width,initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| derrytravel.com/ | X-UA-Compatible | IE=edge |
| derrytravel.com/why-derry/ | X-UA-Compatible | IE=edge |
| derrytravel.com/contact/ | X-UA-Compatible | IE=edge |
| derrytravel.com/travel-destinations/ | X-UA-Compatible | IE=edge |
| derrytravel.com/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| derrytravel.com/.../email-protection | X-UA-Compatible | IE=Edge |
Amount of content7.3
Rendering Chart...
- This website has an average of 219 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| derrytravel.com/ | 2013 | 274 |
| derrytravel.com/why-derry/ | 1777 | 249 |
| derrytravel.com/contact/ | 2134 | 344 |
| derrytravel.com/travel-destinations/ | 950 | 130 |
| derrytravel.com/.../email-protection | 604 | 98 |
Headings7.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print derrytravel.com/ Optimized derrytravel.com/why-derry/ Optimized derrytravel.com/contact/ Optimized derrytravel.com/travel-destinations/ Optimized derrytravel.com/.../email-protection Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images8.5
77% of images have a clearly defined size
10 images are being resized by the browser
- Some images (23.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate derrytravel.com/.../email-protection derrytravel.com/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.derrytravel.com to http://derrytravel.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 13, 2024
- It looks like this website was last updated on Saturday, April 13, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/11/24 | derrytravel.com/ | Last modified header |
| 4/13/24 | derrytravel.com/contact/ | Last modified header |
| 11/18/20 | derrytravel.com/.../20190911_164638_HDR-01-02-1-scaled-portrait.jpeg | Last modified header |
| 4/18/20 | derrytravel.com/.../FB_IMG_1587079840844-01-01.jpeg | Last modified header |
| 4/18/20 | derrytravel.com/.../FB_IMG_1587079814819-01.jpeg | Last modified header |
| 4/18/20 | derrytravel.com/.../FB_IMG_1587152071601-01.jpeg | Last modified header |
| 1/18/20 | derrytravel.com/.../logo_transparent_background-copy.png | Last modified header |
| 4/5/24 | derrytravel.com/.../cf.errors.css | Last modified header |
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