Nibbler SEO audit for lookingglassfactory.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:42 PM on Apr 12, 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print lookingglassfactory.com/ Not detected lookingglassfactory.com/looking-glass-go Not detected lookingglassfactory.com/product-overview Not detected lookingglassfactory.com/looking-glass-32 Not detected lookingglassfactory.com/looking-glass-portrait Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links8.6
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL lookingglassfactory.com/blog Read more lookingglassfactory.com/looking-glass-portrait
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 10 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.linkedin.com/posts/ennio-piccirillo_digital-storytelling-experience-activity-7028844964054806528-0Dqy...&utm_campaign=copy RetailBulgari: the digital twin of tomorrowThis case study serves as a testament to the transformative power of Looking Glass technology, showcasing how it can bring luxury brand products to life in ways never before imagined, without even needing to have the product in store lookingglassfactory.com/looking-glass-32 www.linkedin.com/feed/.../urn ENTERTAINMENtBringing Pixar characters to life.This isn’t a scene from the Elemental movie — it’s a custom hologram experience that Pixar created specifically to bring Ember and Wade into the real world as holograms on the Looking Glass 32”. lookingglassfactory.com/looking-glass-32 www.highsnobiety.com/.../...&hss_channel=lcp-18377591 INSTALLATIONThe Louis Vuitton x Nike Af1 ExhibitionLouis Vuitton & Nike joined forces last summer on a project to feature all 47 editions of the Louis Vuitton x Nike Air Force 1's reimagined by Virgil Abloh displayed in 47 Looking Glass Portraits. lookingglassfactory.com/looking-glass-32 lookingglassfactory.com/blog/schrodinger-case-study medicalRevolutionizing drug discovery.Schrödinger, an innovative team developing computational platforms for drug discovery, partnered with Looking Glass to enable breakthrough group viewing of complex 3D structures. lookingglassfactory.com/looking-glass-32 lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "portrait-lightforms02.png", "fileName": "portrait-lightforms02.png", "fileSize": 1107900, "height": 1136, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bbb9a7e2309639d48e435_portrait-lightforms02.png", "width": 1080, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "portrait-liteforms04.png", "fileName": "portrait-liteforms04.png", "fileSize": 1113962, "height": 1136, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bbe0b70c30c3d7aad5417_portrait-liteforms04.png", "width": 1080, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "looking-glass-portrait-pdp-1-p-500.jpeg", "fileName": "looking-glass-portrait-pdp-1-p-500.jpeg", "fileSize": 17220, "height": 405, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bdb585efd7ab41465cefe_looking-glass-portrait-pdp-1-p-500.jpeg", "width": 500, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "Looking Glass Portrait Buttons 1-p-500.webp", "fileName": "Looking Glass Portrait Buttons 1-p-500.webp", "fileSize": 6046, "height": 255, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bdb592d65edb20769954f_Looking%20Glass%20Portrait%20Buttons%201-p-500.webp", "width": 500, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "Looking Glass Portrait Connections 1-p-500.webp", "fileName": "Looking Glass Portrait Connections 1-p-500.webp", "fileSize": 5680, "height": 255, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bdb598283cb1460fdb6ec_Looking%20Glass%20Portrait%20Connections%201-p-500.webp", "width": 500, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait lookingglassfactory.com/looking-glass-portrait { "items": [ { "_id": "example_img", "origFileName": "portrait-ecom-2.jpeg", "fileName": "portrait-ecom-2.jpeg", "fileSize": 21069, "height": 360, "url": "https://assets-global.website-files.com/6287baba42d48260dec3a37a/646bdb594b9ba2fb3d7c875c_portrait-ecom-2.jpeg", "width": 640, "type": "image" } ], "group": "portrait" } lookingglassfactory.com/looking-glass-portrait
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.3
4% of images have a clearly defined size
No images are being resized by the browser
- Most images (96.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 17 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Amount of content9.9
Rendering Chart...
- This website has an average of 1,298 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| lookingglassfactory.com/ | 5990 | 902 |
| lookingglassfactory.com/looking-glass-go | 6736 | 1069 |
| lookingglassfactory.com/product-overview | 7295 | 1133 |
| lookingglassfactory.com/looking-glass-32 | 8217 | 1260 |
| lookingglassfactory.com/looking-glass-portrait | 12789 | 2125 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.lookingglassfactory.com to http://lookingglassfactory.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
3D spatial memories, beyond the headset
lookingglassfactory.com/
Combining the magic of 3D holographic displays with the power of generative AI.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| lookingglassfactory.com/ | description | Combining the magic of 3D holographic displays with the power of generative AI. |
| lookingglassfactory.com/ | twitter:card | summary_large_image |
| lookingglassfactory.com/ | viewport | width=device-width, initial-scale=1 |
| lookingglassfactory.com/ | google-site-verification | 5I1TXbnOvliLVoNJij3H6g8KSA1tZDtKADrWOSCtX_c |
| lookingglassfactory.com/ | notranslate | |
| lookingglassfactory.com/looking-glass-go | description | Looking Glass welcomes you into a new era of spatial experiences you can now share with others, with your first portable holographic display. |
| lookingglassfactory.com/looking-glass-go | twitter:card | summary_large_image |
| lookingglassfactory.com/looking-glass-go | viewport | width=device-width, initial-scale=1 |
| lookingglassfactory.com/looking-glass-go | google-site-verification | 5I1TXbnOvliLVoNJij3H6g8KSA1tZDtKADrWOSCtX_c |
| lookingglassfactory.com/looking-glass-go | notranslate | |
| lookingglassfactory.com/product-overview | description | A powerful lineup of holographic displays. |
| lookingglassfactory.com/product-overview | twitter:card | summary_large_image |
| lookingglassfactory.com/product-overview | viewport | width=device-width, initial-scale=1 |
| lookingglassfactory.com/product-overview | google-site-verification | 5I1TXbnOvliLVoNJij3H6g8KSA1tZDtKADrWOSCtX_c |
| lookingglassfactory.com/product-overview | notranslate | |
| lookingglassfactory.com/looking-glass-32 | description | Transform retail, entertainment, and more with the display of tomorrow. Enable product + industrial design and host digital twins in full 3D. |
| lookingglassfactory.com/looking-glass-32 | twitter:card | summary_large_image |
| lookingglassfactory.com/looking-glass-32 | viewport | width=device-width, initial-scale=1 |
| lookingglassfactory.com/looking-glass-32 | google-site-verification | 5I1TXbnOvliLVoNJij3H6g8KSA1tZDtKADrWOSCtX_c |
| lookingglassfactory.com/looking-glass-32 | notranslate | |
| lookingglassfactory.com/looking-glass-portrait | description | Experience the full magic of holograms and conversational AI characters. Full 3D—no headset required. |
| lookingglassfactory.com/looking-glass-portrait | twitter:card | summary_large_image |
| lookingglassfactory.com/looking-glass-portrait | viewport | width=device-width, initial-scale=1 |
| lookingglassfactory.com/looking-glass-portrait | google-site-verification | 5I1TXbnOvliLVoNJij3H6g8KSA1tZDtKADrWOSCtX_c |
| lookingglassfactory.com/looking-glass-portrait | notranslate |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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