Report for


The overall score for this website.


How accessible the website is to mobile and disabled users.

The following tests contribute to this score:


How satisfying the website is likely to be for users.


How well marketed and popular the website is.


How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 10:39 AM on Oct 13, 2021 (BST).

Top priorities for website improvement

  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
  • Consider updating this website regularly with new content. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)


0% of pages are optimized for printing

Media specific CSS detected

MediaMin widthMax widthCSS file


6,112,766 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 6,112,766 most popular website in the world.
  • We couldn't find out the change in popularity for this website. This may be because the website is new.

Source: Alexa


Last updated June 1, 2021

  • It looks like this website was last updated on Tuesday, June 1, 2021. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

10/15/ modified header
9/21/ modified header
1/21/ modified header
8/18/ modified header
10/19/ modified header
9/29/ modified header
9/2/ modified header
1/18/ modified header
11/4/ modified header
12/10/ modified header
10/9/ modified header
9/2/ modified header
6/1/ modified header
9/2/ modified header
6/16/ modified header
10/14/ modified header

Amount of content8.5

Rendering Chart...

  • This website has an average of 448 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.


abroad accredited action advice also been bereaved blogs brake brake's campaigns carers case caseworker centre changes community contact could crash doing donate donation events find funders fundraise fundraising give guidance happened healthy help helping helplines here information injured involved journeys knowledge legal mobility monthly more national news offers one-off partnership professionals projects promise remembrance road safe service someone standards support supporters take talk victim victims want we're worker works your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel for victims. safe journeys.H1 we're hereH2 we're doingH2 out moreH2 involvedH2 usH2 help, if a crash victimH3 and guidanceH3 support standardsH3 actionH3 we wantH3 & blogsH3 centreH3 eventsH3 projectsH4 campaignsH4 usH2 monthly donation could pay for:H3 one-off donation could pay for:H3 we helpH1 towards safe and healthy mobility for everyoneH2 MyBrake to help us help you make a difference to safe and healthy mobilityH2 involvedH2 out moreH2 usH2're there for crash victimsH3 actionH3 usH3 professionalsH3 awarenessH3 campaignsH3 help, if a crash victimH3 localH4 at the topH4 road crash victimsH4 help, if a crash victimH1 you, if bereaved, injured, or someone you love has been injuredH2 can the National Road Victim Service help you?H2 promise to youH2 usH2 to a caseworkerH3 and guidanceH3 help if a crash happened abroadH3 supportH3 professionals and carersH3 to my caseworkerH1 for you if bereaved or injured by a road crash, in the UK or abroadH2 usH2 help if:H3 is how it worksH3 Brake case worker offers:H3 case worker can give you information and advice aboutH3 case worker can alsoH3's National Road Victim Service is accredited by the Helplines Partnership.H3 we helpH3 support standardsH3 supportH3 and supportersH3 help if the crash happened abroadH3


This website is linked with the Twitter account @Brakecharity

This website's Twitter account has

  • This website was found to link the Twitter account Brake, the road safety charity (@Brakecharity).
  • This website's Twitter account has made 16,659 tweets to 22,676 followers.

Source: Twitter


Mobile screenshot of screenshot of
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file

Server behavior10.0

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from to This is ideal.


100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.


0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

This is how this website will look in Google search listings:

Home | Brake

The road safety charity. Care for victims, safe and healthy journeys.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent, initial-scale=1 road safety charity. Care for victims, safe and healthy journeys., initial-scale=1 us support victims and campaign for change, initial-scale=1 campaigning for change to supporting people affected by road death and serious injury, we are working to create a world with safe and healthy…, initial-scale=1’s National Road Victim Service is a free, confidential, specialist service for you, if you have been bereaved or seriously injured in a road crash,…, initial-scale=1 help if someone you love has been killed in a road crash or if you, or someone you love, has been seriously injured.

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Domain agei

  • Sorry, we cannot check the domain age of websites.

Fast, branded website audits

Insites creates professional website reports that can be shared with your clients.

How does Insites compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
Try it free