Nibbler SEO audit for www.cravecupcakes.ca
Summary
Overall8.3
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:38 PM on Apr 22, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links7.2
- Additional information has been provided for 3 links by using a title attribute. There is a common misconception that this benefits screen reader users. All useful text should be in the anchor itself.
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
Weak title text
Link URL Link text Page URL www.cravecupcakes.ca/.../meet-jessie-stylist-cupcake-lover-and-mama-to-be Read more www.cravecupcakes.ca/ www.cravecupcakes.ca/.../meet-amanda Read more www.cravecupcakes.ca/ www.cravecupcakes.ca/.../meet-ashley Read more www.cravecupcakes.ca/
- Provide all descriptive information about a link within the anchor itself as the title attribute is not used by screen readers.
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 65 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.7
Rendering Chart...
- This website has an average of 512 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Images9.7
14% of images have a clearly defined size
11 images are being resized by the browser
- Most images (86.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://cravecupcakes.ca to http://www.cravecupcakes.ca. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Visa
www.cravecupcakes.ca/
Crave is inspired by fresh ingredients and family recipes. We believe in not cutting corners and no day-olds – just good old-fashioned fresh baking. Using our ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.cravecupcakes.ca/ | viewport | width=device-width,initial-scale=1.0 |
| www.cravecupcakes.ca/ | description | Crave is inspired by fresh ingredients and family recipes. We believe in not cutting corners and no day-olds – just good old-fashioned fresh baking. Using our Grandmother’s chocolate cake and our Mom’s vanilla cake recipes we went to work serving the best cupcakes we knew how to bake. |
| www.cravecupcakes.ca/ | theme-color | #002856 |
| www.cravecupcakes.ca/ | twitter:card | summary_large_image |
| www.cravecupcakes.ca/ | twitter:title | Crave Cupcakes - Baking Simple Sweet Indulgences From Scratch |
| www.cravecupcakes.ca/ | twitter:description | Crave is inspired by fresh ingredients and family recipes. We believe in not cutting corners and no day-olds – just good old-fashioned fresh baking. Using our Grandmother’s chocolate cake and our Mom’s vanilla cake recipes we went to work serving the best cupcakes we knew how to bake. |
| www.cravecupcakes.ca/ | facebook-domain-verification | 3t71wq2kn7cg63f8953i2hxyjxwiaz |
| www.cravecupcakes.ca/ | shopify-digital-wallet | /9084338233/digital_wallets/dialog |
| www.cravecupcakes.ca/ | ahrefs-site-verification | 6a840c61885f69d62f27e595d8873ec9840be0950875855277bf2669242a3de9 |
| www.cravecupcakes.ca/products/confetti-cake-mix | viewport | width=device-width,initial-scale=1.0 |
| www.cravecupcakes.ca/products/confetti-cake-mix | description | There's no party like a confetti (cake) party! Add a sprinkle of joy to any celebration with our most playful cake mix. Bake a Crave cake or cupcakes at home with our vanilla confetti cake mix! It's our family recipe made with real ingredients. Pair this with our buttercream icing. One package makes 12 cupcakes or one |
| www.cravecupcakes.ca/products/confetti-cake-mix | theme-color | #002856 |
| www.cravecupcakes.ca/products/confetti-cake-mix | twitter:card | summary_large_image |
| www.cravecupcakes.ca/products/confetti-cake-mix | twitter:title | Vanilla Confetti Cake Mix |
| www.cravecupcakes.ca/products/confetti-cake-mix | twitter:description | There's no party like a confetti (cake) party! Add a sprinkle of joy to any celebration with our most playful cake mix. Bake a Crave cake or cupcakes at home with our vanilla confetti cake mix! It's our family recipe made with real ingredients. Pair this with our buttercream icing. One package makes 12 cupcakes or one |
| www.cravecupcakes.ca/products/confetti-cake-mix | facebook-domain-verification | 3t71wq2kn7cg63f8953i2hxyjxwiaz |
| www.cravecupcakes.ca/products/confetti-cake-mix | shopify-digital-wallet | /9084338233/digital_wallets/dialog |
| www.cravecupcakes.ca/products/confetti-cake-mix | ahrefs-site-verification | 6a840c61885f69d62f27e595d8873ec9840be0950875855277bf2669242a3de9 |
| www.cravecupcakes.ca/products/buttercream-container | viewport | width=device-width,initial-scale=1.0 |
| www.cravecupcakes.ca/products/buttercream-container | description | A Crave cake wouldn't be complete without the buttercream icing! Choose from any of our classic buttercream flavours. One 480g container decorates 12 original size cupcakes or one 8" cake. *Keep Refrigerated*Buttercream How To: Remove buttercream from fridge and allow to come to room temperature (30-60 minutes). Plac |
| www.cravecupcakes.ca/products/buttercream-container | theme-color | #002856 |
| www.cravecupcakes.ca/products/buttercream-container | twitter:card | summary_large_image |
| www.cravecupcakes.ca/products/buttercream-container | twitter:title | Buttercream Container - 480g |
| www.cravecupcakes.ca/products/buttercream-container | twitter:description | A Crave cake wouldn't be complete without the buttercream icing! Choose from any of our classic buttercream flavours. One 480g container decorates 12 original size cupcakes or one 8" cake. *Keep Refrigerated*Buttercream How To: Remove buttercream from fridge and allow to come to room temperature (30-60 minutes). Plac |
| www.cravecupcakes.ca/products/buttercream-container | facebook-domain-verification | 3t71wq2kn7cg63f8953i2hxyjxwiaz |
| www.cravecupcakes.ca/products/buttercream-container | shopify-digital-wallet | /9084338233/digital_wallets/dialog |
| www.cravecupcakes.ca/products/buttercream-container | ahrefs-site-verification | 6a840c61885f69d62f27e595d8873ec9840be0950875855277bf2669242a3de9 |
| www.cravecupcakes.ca/products/confetti-cookie | viewport | width=device-width,initial-scale=1.0 |
| www.cravecupcakes.ca/products/confetti-cookie | description | Please Note: In-store product availability may vary at each location.If you ask us, everything is better with rainbow sprinkles! This very popular cookie is a total classic and a favourite for kids (of all ages).Drop cookies are perfect for the office, gifts and gatherings. Mix and match your favourite cookies or check |
| www.cravecupcakes.ca/products/confetti-cookie | theme-color | #002856 |
| www.cravecupcakes.ca/products/confetti-cookie | twitter:card | summary_large_image |
| www.cravecupcakes.ca/products/confetti-cookie | twitter:title | Crave Cupcakes | Confetti Cookie |
| www.cravecupcakes.ca/products/confetti-cookie | twitter:description | Please Note: In-store product availability may vary at each location.If you ask us, everything is better with rainbow sprinkles! This very popular cookie is a total classic and a favourite for kids (of all ages).Drop cookies are perfect for the office, gifts and gatherings. Mix and match your favourite cookies or check |
| www.cravecupcakes.ca/products/confetti-cookie | facebook-domain-verification | 3t71wq2kn7cg63f8953i2hxyjxwiaz |
| www.cravecupcakes.ca/products/confetti-cookie | shopify-digital-wallet | /9084338233/digital_wallets/dialog |
| www.cravecupcakes.ca/products/confetti-cookie | ahrefs-site-verification | 6a840c61885f69d62f27e595d8873ec9840be0950875855277bf2669242a3de9 |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | viewport | width=device-width,initial-scale=1.0 |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | description | Please Note: In-store product availability may vary at each location.Hello peanut butter! A chewy cookie loaded with peanut butter Reese's Pieces, for the perfect crunch.Drop cookies are perfect for the office, gifts and gatherings. Mix and match your favourite cookies or check out our Cookie Assortment.Contains:  Clic |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | theme-color | #002856 |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | twitter:card | summary_large_image |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | twitter:title | Crave Cupcakes | Reese's Pieces Peanut Butter Cookie |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | twitter:description | Please Note: In-store product availability may vary at each location.Hello peanut butter! A chewy cookie loaded with peanut butter Reese's Pieces, for the perfect crunch.Drop cookies are perfect for the office, gifts and gatherings. Mix and match your favourite cookies or check out our Cookie Assortment.Contains:  Clic |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | facebook-domain-verification | 3t71wq2kn7cg63f8953i2hxyjxwiaz |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | shopify-digital-wallet | /9084338233/digital_wallets/dialog |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | ahrefs-site-verification | 6a840c61885f69d62f27e595d8873ec9840be0950875855277bf2669242a3de9 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.cravecupcakes.ca/ | X-UA-Compatible | IE=edge |
| www.cravecupcakes.ca/products/confetti-cake-mix | X-UA-Compatible | IE=edge |
| www.cravecupcakes.ca/products/buttercream-container | X-UA-Compatible | IE=edge |
| www.cravecupcakes.ca/products/confetti-cookie | X-UA-Compatible | IE=edge |
| www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler tested the following pages
- https://www.cravecupcakes.ca/
- https://www.cravecupcakes.ca/products/confetti-cake-mix
- https://www.cravecupcakes.ca/products/buttercream-container
- https://www.cravecupcakes.ca/products/confetti-cookie
- https://www.cravecupcakes.ca/products/reeses-pieces-peanut-butter-cookie