Nibbler SEO audit for www.emerson.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:04 PM on Apr 3, 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider shortening long anchor text. (read more)
Freshness3.4
Last updated July 15, 2023
- It looks like this website was last updated on Saturday, July 15, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/1/22 | www.emerson.com/en-us/accessibility | Body text |
| 6/13/23 | www.emerson.com/en-us/esg | Body text |
| 6/1/23 | www.emerson.com/en-us/esg | Body text |
| 7/15/23 | www.emerson.com/.../bootstrap-7070700-4.css | Last modified header |
| 7/15/23 | www.emerson.com/.../emr-font-7427360-3.css | Last modified header |
Images8.3
9% of images have a clearly defined size
No images are being resized by the browser
- Most images (91.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.emerson.com/global unknown www.emerson.com/en-us/accessibility unknown www.emerson.com/.../emerson-and-stem unknown www.emerson.com/en-us/.../leadership unknown www.emerson.com/en-us/esg unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Headings8.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.2
- 2 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.usnews.com/.../americans-think-they-have-a-shortage-of-stem-workers STEM Worker Shortage at a Crisis, Survey Shows As the skilled workforce gap widens, Emerson is working to spread the word about manufacturing as a rewarding, high-tech career option. Read more www.emerson.com/.../emerson-and-stem www.emerson.com/.../2004-pneumobile Emerson’s AVENTICS™ 13th International Pneumobile Competition Annual international engineering challenge will have a modified format with virtual judging of design of vehicles powered by compressed air — “pneumobiles” Read more www.emerson.com/.../emerson-and-stem
- Consider shortening long anchor text.
- 59 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.8
Rendering Chart...
- This website has an average of 1,994 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.emerson.com/global | 4167 | 581 |
| www.emerson.com/en-us/accessibility | 17820 | 2050 |
| www.emerson.com/.../emerson-and-stem | 23545 | 2771 |
| www.emerson.com/en-us/.../leadership | 17698 | 2023 |
| www.emerson.com/en-us/esg | 21546 | 2545 |
Server behavior9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 4 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://emerson.com to http://www.emerson.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Emerson Global | Emerson
www.emerson.com/global
Helping address the world's most critical needs through our core business platforms - Automation Solutions and Commercial & Residential Solutions. Please select your ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.emerson.com/global | description | Helping address the world's most critical needs through our core business platforms - Automation Solutions and Commercial & Residential Solutions. Please select your region and language to find products and solutions that are available in your area. |
| www.emerson.com/global | viewport | width=device-width, initial-scale=1 |
| www.emerson.com/global | twitter:title | Emerson Global | Emerson |
| www.emerson.com/global | twitter:description | Helping address the world's most critical needs through our core business platforms - Automation Solutions and Commercial & Residential Solutions. Please select your region and language to find products and solutions that are available in your area. |
| www.emerson.com/global | twitter:site | @Emerson_News |
| www.emerson.com/global | twitter:card | summary_large_image |
| www.emerson.com/global | twitter:image | https://www.emerson.com/resource/blob/emerson-spa-logo-data-5399772.png |
| www.emerson.com/en-us/accessibility | description | Emerson's efforts to make our digital world accessible to all |
| www.emerson.com/en-us/accessibility | viewport | width=device-width, initial-scale=1 |
| www.emerson.com/en-us/accessibility | twitter:title | Accessibility | Emerson US |
| www.emerson.com/en-us/accessibility | twitter:description | Emerson's efforts to make our digital world accessible to all |
| www.emerson.com/en-us/accessibility | twitter:site | @Emerson_News |
| www.emerson.com/en-us/accessibility | twitter:card | summary_large_image |
| www.emerson.com/en-us/accessibility | twitter:image | https://www.emerson.com/resource/blob/emerson-spa-logo-data-5399772.png |
| www.emerson.com/.../emerson-and-stem | description | Emerson loves sharing its passion for STEM, and inspiring the next generation. |
| www.emerson.com/.../emerson-and-stem | viewport | width=device-width, initial-scale=1 |
| www.emerson.com/.../emerson-and-stem | twitter:title | Emerson Invests in and Celebrates Stem | Emerson US |
| www.emerson.com/.../emerson-and-stem | twitter:description | Emerson loves sharing its passion for STEM, and inspiring the next generation. |
| www.emerson.com/.../emerson-and-stem | twitter:site | @Emerson_News |
| www.emerson.com/.../emerson-and-stem | twitter:card | summary_large_image |
| www.emerson.com/.../emerson-and-stem | twitter:image | https://www.emerson.com/resource/blob/emerson-spa-logo-data-5399772.png |
| www.emerson.com/en-us/.../leadership | description | Emerson's Executive Leadership Team is a group of passionate individuals who lead the efforts toward leaving our world in a better place than we found it. |
| www.emerson.com/en-us/.../leadership | viewport | width=device-width, initial-scale=1 |
| www.emerson.com/en-us/.../leadership | twitter:title | Meet the Executive Leadership Team | Emerson US |
| www.emerson.com/en-us/.../leadership | twitter:description | Emerson's Executive Leadership Team is a group of passionate individuals who lead the efforts toward leaving our world in a better place than we found it. |
| www.emerson.com/en-us/.../leadership | twitter:site | @Emerson_News |
| www.emerson.com/en-us/.../leadership | twitter:card | summary_large_image |
| www.emerson.com/en-us/.../leadership | twitter:image | https://www.emerson.com/resource/blob/emerson-spa-logo-data-5399772.png |
| www.emerson.com/en-us/esg | description | Learn more about Emerson Environment, Social & Governance recognitions, view the current ESG report, and explore the company's goals for the future. |
| www.emerson.com/en-us/esg | keywords | ESG,emerson ESG, social responsibility, emerson ESG report, corporate sustainability, environmental sustainability, sustainability initiatives, environmental social governance, environmental social and governance,corporate governance, corporate social responsibility, esg reporting, energy efficiency programs, esg sustainability, esg initiatives, esg goals, esg governance |
| www.emerson.com/en-us/esg | viewport | width=device-width, initial-scale=1 |
| www.emerson.com/en-us/esg | twitter:title | ESG Progress | Emerson US |
| www.emerson.com/en-us/esg | twitter:description | Learn more about Emerson Environment, Social & Governance recognitions, view the current ESG report, and explore the company's goals for the future. |
| www.emerson.com/en-us/esg | twitter:site | @Emerson_News |
| www.emerson.com/en-us/esg | twitter:card | summary_large_image |
| www.emerson.com/en-us/esg | twitter:image | https://www.emerson.com/resource/blob/emerson-spa-logo-data-5399772.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.emerson.com/global | content-language | en-us |
| www.emerson.com/en-us/accessibility | content-language | en-us |
| www.emerson.com/.../emerson-and-stem | content-language | en-us |
| www.emerson.com/en-us/.../leadership | content-language | en-us |
| www.emerson.com/en-us/esg | content-language | en-us |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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