Report for www.homebase.co.uk
Summary
Overall9.3
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:03 AM on Jan 22, 2021 (GMT).
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Top priorities for website improvement
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Amount of content7.8
Rendering Chart...
- This website has an average of 315 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.homebase.co.uk/ | 2916 | 398 |
| www.homebase.co.uk/contact-us | 3173 | 501 |
| www.homebase.co.uk/ideas-advice | 1718 | 239 |
| www.homebase.co.uk/stores | 2027 | 330 |
| www.homebase.co.uk/secure-basket | 955 | 109 |
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.homebase.co.uk/ Optimized www.homebase.co.uk/contact-us Optimized www.homebase.co.uk/ideas-advice Optimized www.homebase.co.uk/stores Optimized www.homebase.co.uk/secure-basket Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Popularity8.2
48,405 Most popular website in the world
This website recently saw a slight decrease in popularity.
- This is the 48,405 most popular website in the world.
- Over the past 3 months, this website has experienced a slight decrease in popularity.
- This website accounts for 99.8% of the Internet traffic to homebase.co.uk and its subdomains.
Source: Alexa
Meta tags8.4
This is how this website will look in Google search listings:
Homebase | DIY That Turns Your House Into A Home 🏠 | Homebase
www.homebase.co.uk/
Turn your house into a home with Homebase. 🏠 Great deals on outdoor living ✓ Extensive outdoor living & DIY collections ✓ Homebase. Feels good to be home
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.homebase.co.uk/ | viewport | width=device-width |
| www.homebase.co.uk/ | bunnings_country_class | UK |
| www.homebase.co.uk/ | superfish | nofish |
| www.homebase.co.uk/ | msvalidate.01 | C721964D6C3BCD9D98CBB0D564C7EA4F |
| www.homebase.co.uk/ | keywords | diy, homebase |
| www.homebase.co.uk/ | description | Turn your house into a home with Homebase. 🏠 Great deals on outdoor living ✓ Extensive outdoor living & DIY collections ✓ Homebase. Feels good to be home |
| www.homebase.co.uk/ | twitter:card | summary_large_image |
| www.homebase.co.uk/ | twitter:site | @Homebase_uk |
| www.homebase.co.uk/contact-us | viewport | width=device-width |
| www.homebase.co.uk/contact-us | bunnings_country_class | UK |
| www.homebase.co.uk/contact-us | superfish | nofish |
| www.homebase.co.uk/contact-us | msvalidate.01 | C721964D6C3BCD9D98CBB0D564C7EA4F |
| www.homebase.co.uk/contact-us | keywords | |
| www.homebase.co.uk/contact-us | description | Contact Hombase today. Call our customer service team on 0333 003 7084. Find answers to Frequently asked questions about shopping at Homebase. |
| www.homebase.co.uk/contact-us | twitter:card | summary_large_image |
| www.homebase.co.uk/contact-us | twitter:site | @Homebase_uk |
| www.homebase.co.uk/ideas-advice | viewport | width=device-width |
| www.homebase.co.uk/ideas-advice | bunnings_country_class | UK |
| www.homebase.co.uk/ideas-advice | superfish | nofish |
| www.homebase.co.uk/ideas-advice | msvalidate.01 | C721964D6C3BCD9D98CBB0D564C7EA4F |
| www.homebase.co.uk/ideas-advice | keywords | |
| www.homebase.co.uk/ideas-advice | description | Need some ideas or advice with your latest home or garden project? Visit Homebase for tips and inspiration to create a transformation in any space. |
| www.homebase.co.uk/ideas-advice | twitter:card | summary_large_image |
| www.homebase.co.uk/ideas-advice | twitter:site | @Homebase_uk |
| www.homebase.co.uk/stores | viewport | width=device-width |
| www.homebase.co.uk/stores | bunnings_country_class | UK |
| www.homebase.co.uk/stores | superfish | nofish |
| www.homebase.co.uk/stores | msvalidate.01 | C721964D6C3BCD9D98CBB0D564C7EA4F |
| www.homebase.co.uk/stores | keywords | |
| www.homebase.co.uk/stores | description | Find your local Homebase store with our store locator. See opening times, directions and information for our over 160 stores across the UK. |
| www.homebase.co.uk/stores | twitter:card | summary_large_image |
| www.homebase.co.uk/stores | twitter:site | @Homebase_uk |
| www.homebase.co.uk/secure-basket | viewport | width=device-width |
| www.homebase.co.uk/secure-basket | bunnings_country_class | UK |
| www.homebase.co.uk/secure-basket | superfish | nofish |
| www.homebase.co.uk/secure-basket | msvalidate.01 | C721964D6C3BCD9D98CBB0D564C7EA4F |
| www.homebase.co.uk/secure-basket | keywords | |
| www.homebase.co.uk/secure-basket | description | |
| www.homebase.co.uk/secure-basket | robots | noindex,follow |
| www.homebase.co.uk/secure-basket | twitter:card | summary_large_image |
| www.homebase.co.uk/secure-basket | twitter:site | @Homebase_uk |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.homebase.co.uk/ | Content-Type | text/html; charset=utf-8 |
| www.homebase.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.homebase.co.uk/contact-us | Content-Type | text/html; charset=utf-8 |
| www.homebase.co.uk/contact-us | X-UA-Compatible | IE=edge,chrome=1 |
| www.homebase.co.uk/ideas-advice | Content-Type | text/html; charset=utf-8 |
| www.homebase.co.uk/ideas-advice | X-UA-Compatible | IE=edge,chrome=1 |
| www.homebase.co.uk/stores | Content-Type | text/html; charset=utf-8 |
| www.homebase.co.uk/stores | X-UA-Compatible | IE=edge,chrome=1 |
| www.homebase.co.uk/secure-basket | Content-Type | text/html; charset=utf-8 |
| www.homebase.co.uk/secure-basket | X-UA-Compatible | IE=edge,chrome=1 |
Headings8.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- A large number headings (29.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images9.4
5% of images have a clearly defined size
1 image is being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.homebase.co.uk/contact-us unknown www.homebase.co.uk/ideas-advice unknown www.homebase.co.uk/stores unknown www.homebase.co.uk/secure-basket unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.homebase.co.uk/assets/.../empty.gif gif www.homebase.co.uk/stores
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
.png){kind=link}
Internal links9.6
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.homebase.co.uk/.../kitchen-ranges .default-device .pullout.pull1 .left .roundel3:after { content: ""; background-size: contain; background-position: center center; background-repeat: no-repeat; width: 120px; height: 120px; position: absolute; right: -60px; top: 230px; background-image: url('https://www.homebase.co.uk/-/media/uk%20images/homebase/banners/homepage%20banners/2020/wk47/up-to-5-years-ifc1'); z-index: 1;} .mobile-device .pullout.pull1 .left .roundel3:before { content: ""; background-size: contain; background-position: center center; background-repeat: no-repeat; width: 120px; height: 120px; position: absolute; bottom: -60px; left: 50%; margin-left: 50px; background-image: url('https://www.homebase.co.uk/-/media/uk%20images/homebase/banners/homepage%20banners/2020/wk47/up-to-5-years-ifc1'); } Half Price Kitchen Units When you buy 5 or more units Plus 15% off your entire kitchen by appointment only Plus up to 5 years Interest Free Credit Terms and Conditions apply www.homebase.co.uk/
- Consider shortening long anchor text.
- 7 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter10.0
This website is linked with the Twitter account @Homebase_uk
This website's Twitter account has
62,406 followers
- This website was found to link the Twitter account Homebase (@Homebase_uk).
- This website's Twitter account has made 7,023 tweets to 62,406 followers.
Source: Twitter
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://homebase.co.uk to http://www.homebase.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Incoming links10.0
464,268 pages link to this website
9,890 domains link to this website
- There are 464,268 pages on 9,890 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated January 20, 2021
- It looks like this website was last updated on Wednesday, January 20, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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