Nibbler SEO audit for www.lubemaster.co.za
Summary
Overall6.3
The overall score for this website.
Accessibility6.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:15 PM on Apr 2, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings1.0
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.lubemaster.co.za/manufactured-goods.html | manufactured goods: | H2 |
| www.lubemaster.co.za/service-vehicles.html | service vehicles and trailers: | H2 |
| www.lubemaster.co.za/lube-installations.html | LUBE INSTALLATIONS: | H2 |
Amount of content1.5
Rendering Chart...
- This website has an average of 54 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 4 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Freshness2.9
Last updated April 13, 2023
- It looks like this website was last updated on Thursday, April 13, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Internal links3.6
- 13 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags3.6
This is how this website will look in Google search listings:
Home
www.lubemaster.co.za/
Specialist in Lubrication and Garage Equipment
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.lubemaster.co.za/ | description | Specialist in Lubrication and Garage Equipment |
| www.lubemaster.co.za/ | keywords | Oil Monitoring Systems, Permex, Eurolube, MCO, OilPro, Industrial lubrication, Vogel, Beka Max, Lincoln) Lift installations, Ravaglioli, Rotary, OMCN, Nussbaum, Stenhoj, Supply and install air, oil, grease, water lines |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.lubemaster.co.za/ | Content-Type | text/html; charset=utf-8 |
| www.lubemaster.co.za/gallery.html | Content-Type | text/html; charset=utf-8 |
| www.lubemaster.co.za/manufactured-goods.html | Content-Type | text/html; charset=utf-8 |
| www.lubemaster.co.za/service-vehicles.html | Content-Type | text/html; charset=utf-8 |
| www.lubemaster.co.za/lube-installations.html | Content-Type | text/html; charset=utf-8 |
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behavior8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://lubemaster.co.za to http://www.lubemaster.co.za. This is ideal.
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
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