Nibbler SEO audit for www.target.com
Summary
Overall7.8
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:50 PM on Apr 5, 2024 (BST).
Top priorities for website improvement
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics2.0
20% of pages use analytics
Google Analytics
- 20.0% of this website is using Google Analytics but 4 pages have no analytics. It is still possible to gather a great deal of information for the other 4 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability4.0
40% of pages are optimized for printing
- 3 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.target.com/ Not detected www.target.com/gift-registry Optimized www.target.com/redcard Not detected www.target.com/circle Optimized www.target.com/store-locator/find-stores Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links6.2
- 25 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images7.8
26% of images have a clearly defined size
No images are being resized by the browser
- Most images (74.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 14 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Amount of content8.1
Rendering Chart...
- This website has an average of 492 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.target.com/ | 2346 | 360 |
| www.target.com/gift-registry | 1540 | 272 |
| www.target.com/redcard | 4506 | 783 |
| www.target.com/circle | 5777 | 988 |
| www.target.com/store-locator/find-stores | 347 | 58 |
Mobile8.6
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://target.com to http://www.target.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Target : Expect More. Pay Less.
www.target.com/
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.target.com/ | viewport | width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=2, interactive-widget=overlays-content |
| www.target.com/ | description | Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today. |
| www.target.com/ | keywords | Homepage |
| www.target.com/ | robots | index, follow |
| www.target.com/ | apple-itunes-app | app-id=297430070 |
| www.target.com/ | next-head-count | 13 |
| www.target.com/ | theme-color | #cc0000 |
| www.target.com/ | msapplication-tilecolor | #cc0000 |
| www.target.com/ | msapplication-tileimage | https://assets.targetimg1.com/static/images/android-chrome-192x192.png |
| www.target.com/ | format-detection | telephone=no |
| www.target.com/gift-registry | viewport | width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=2, interactive-widget=overlays-content |
| www.target.com/gift-registry | description | Create or find a wedding, baby, college, or housewarming registry or a registry for any special occasion. Create a registry so your kids can get the fun holiday and birthday gifts they want. |
| www.target.com/gift-registry | keywords | gift registry, baby gifts, baby registry, baby shower, bridal registry, wedding registry, wedding gifts, Target registry, college registry |
| www.target.com/gift-registry | next-head-count | 6 |
| www.target.com/gift-registry | theme-color | #cc0000 |
| www.target.com/gift-registry | msapplication-tilecolor | #cc0000 |
| www.target.com/gift-registry | msapplication-tileimage | https://assets.targetimg1.com/static/images/android-chrome-192x192.png |
| www.target.com/gift-registry | format-detection | telephone=no |
| www.target.com/redcard | description | Save 5% every day at Target with the RedCard. Discover all the RedCard benefits and apply online today to save on your Target purchases. |
| www.target.com/redcard | robots | index, follow |
| www.target.com/redcard | viewport | initial-scale=1.0, width=device-width |
| www.target.com/redcard | next-head-count | 10 |
| www.target.com/redcard | theme-color | #cc0000 |
| www.target.com/redcard | msapplication-tilecolor | #cc0000 |
| www.target.com/redcard | msapplication-tileimage | https://assets.targetimg1.com/static/images/android-chrome-192x192.png |
| www.target.com/redcard | format-detection | telephone=no |
| www.target.com/circle | viewport | width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=2, interactive-widget=overlays-content |
| www.target.com/circle | robots | index, follow |
| www.target.com/circle | description | Exclusive deals, earn 1% rewards every time you shop without a RedCard, and even a free gift on your birthday. What’s not to love? Join for free and start enjoying more Rewards today. Learn more at Target.com/Circle. |
| www.target.com/circle | next-head-count | 10 |
| www.target.com/circle | theme-color | #cc0000 |
| www.target.com/circle | msapplication-tilecolor | #cc0000 |
| www.target.com/circle | msapplication-tileimage | https://assets.targetimg1.com/static/images/android-chrome-192x192.png |
| www.target.com/circle | format-detection | telephone=no |
| www.target.com/store-locator/find-stores | viewport | width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=2, interactive-widget=overlays-content |
| www.target.com/store-locator/find-stores | description | Find a Target store near you quickly with the Target Store Locator. Store hours, directions, addresses and phone numbers available for more than 1800 Target store locations across the US. |
| www.target.com/store-locator/find-stores | keywords | Target store locator |
| www.target.com/store-locator/find-stores | robots | index, follow |
| www.target.com/store-locator/find-stores | next-head-count | 7 |
| www.target.com/store-locator/find-stores | theme-color | #cc0000 |
| www.target.com/store-locator/find-stores | msapplication-tilecolor | #cc0000 |
| www.target.com/store-locator/find-stores | msapplication-tileimage | https://assets.targetimg1.com/static/images/android-chrome-192x192.png |
| www.target.com/store-locator/find-stores | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.target.com/ | x-ua-compatible | IE=edge |
| www.target.com/gift-registry | x-ua-compatible | IE=edge |
| www.target.com/redcard | x-ua-compatible | IE=edge |
| www.target.com/circle | x-ua-compatible | IE=edge |
| www.target.com/store-locator/find-stores | x-ua-compatible | IE=edge |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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