Nibbler SEO audit for www.tier.app
Summary
Overall7.0
The overall score for this website.
Accessibility7.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:49 AM on Apr 25, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Consider updating this website regularly with new content. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.tier.app/ Not detected www.tier.app/en/contact Not detected www.tier.app/en/.../ Not detected www.tier.app/en/.../ Not detected www.tier.app/en/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links2.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.tier.app/en/supplier-code-of-conduct Read more www.tier.app/en/.../
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 44 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness2.1
Last updated October 20, 2022
- It looks like this website was last updated on Thursday, October 20, 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/20/22 | www.tier.app/en/.../ | Body text |
| 11/17/21 | www.tier.app/en/.../ | Body text |
| 11/1/21 | www.tier.app/en/.../ | Body text |
| 1/1/20 | www.tier.app/en/.../ | Body text |
Headings4.9
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.tier.app/en/contact | Sorry, we couldn’t find this page. | H1 |
| www.tier.app/en/.../ | We're rolling out across the world. | H2 |
| www.tier.app/en/.../ | Austria | H5 |
| www.tier.app/en/.../ | Croatia | H5 |
| www.tier.app/en/.../ | Denmark | H5 |
| www.tier.app/en/.../ | Finland | H5 |
| www.tier.app/en/.../ | Sustainability at TIER | H1 |
| www.tier.app/en/.../ | Partnering with recycling experts | H1 |
| www.tier.app/en/.../ | We are Climate Neutral | H2 |
| www.tier.app/en/.../ | Our commitments | H3 |
| www.tier.app/en/.../ | News | H3 |
| www.tier.app/en/.../ | Calculating our emissions | H4 |
| www.tier.app/en/.../ | Avoiding and reducing emissions | H4 |
| www.tier.app/en/.../ | Compensating our impact | H4 |
| www.tier.app/en/.../ | Calculating our emissions | H4 |
| www.tier.app/en/.../ | Avoiding and reducing emissions | H4 |
| www.tier.app/en/.../ | Compensating our impact | H4 |
| www.tier.app/en/.../ | Emission Reduction | H6 |
| www.tier.app/en/.../ | Responsible Supply Chain | H6 |
| www.tier.app/en/.../ | UN SDGs | H6 |
| www.tier.app/en/.../ | Joint Sustainability Commitment | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | Corporate Sustainability Strategy: driving sustainability action at TIER | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | What is sustainability? | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | The game-changing leap towards sustainable micro-mobility | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | Corporate Sustainability Strategy: driving sustainability action at TIER | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | What is sustainability? | H6 |
| www.tier.app/en/.../ | Read More | H6 |
| www.tier.app/en/.../ | The game-changing leap towards sustainable micro-mobility | H6 |
| www.tier.app/en/.../ | How to TIER | H2 |
| www.tier.app/en/.../ | Step 1 | H6 |
| www.tier.app/en/.../ | Step 2 | H6 |
| www.tier.app/en/.../ | Step 3 | H6 |
| www.tier.app/en/.../ | Step 4 | H6 |
| www.tier.app/en/.../ | Step 5 | H6 |
| www.tier.app/en/.../ | Step 6 | H6 |
| www.tier.app/en/.../ | Step 7 | H6 |
| www.tier.app/en/.../ | Step 8 | H6 |
Page titles6.0
60% of pages have defined titles
0% of page titles are weak
- 2 pages do not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags6.8
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.tier.app/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.tier.app/ | generator | Gatsby 4.23.0 |
| www.tier.app/en/contact | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.tier.app/en/contact | generator | Gatsby 4.23.0 |
| www.tier.app/en/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.tier.app/en/.../ | generator | Gatsby 4.23.0 |
| www.tier.app/en/.../ | description | Find out where you can ride our TIER shared vehicles in Europe, the UK & The Middle East. Use the menu for a list of cities where our vehicles are active… |
| www.tier.app/en/.../ | referrer | no-referrer-when-downgrade |
| www.tier.app/en/.../ | robots | all |
| www.tier.app/en/.../ | twitter:card | summary_large_image |
| www.tier.app/en/.../ | twitter:site | @tier_mobility |
| www.tier.app/en/.../ | twitter:creator | @tier_mobility |
| www.tier.app/en/.../ | twitter:title | TIER Locations - Where We Are Available |
| www.tier.app/en/.../ | twitter:description | Find out where you can ride our TIER shared vehicles in Europe, the UK & The Middle East. Use the menu for a list of cities where our vehicles are active… |
| www.tier.app/en/.../ | twitter:image | https://production.web.cms.tier.exu.dev/uploads/_1200x630_crop_center-center_82_none/og-image.jpg?mtime=1639000034 |
| www.tier.app/en/.../ | twitter:image:width | 1200 |
| www.tier.app/en/.../ | twitter:image:height | 630 |
| www.tier.app/en/.../ | theme-color | #FFFAF6 |
| www.tier.app/en/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.tier.app/en/.../ | generator | Gatsby 4.23.0 |
| www.tier.app/en/.../ | description | TIER commits to sustainability across the entire value chain. Read about how we became climate-neutral and how we're on our way to net-zero emissions. |
| www.tier.app/en/.../ | referrer | no-referrer-when-downgrade |
| www.tier.app/en/.../ | robots | all |
| www.tier.app/en/.../ | twitter:card | summary_large_image |
| www.tier.app/en/.../ | twitter:site | @tier_mobility |
| www.tier.app/en/.../ | twitter:creator | @tier_mobility |
| www.tier.app/en/.../ | twitter:title | Sustainability at TIER | How TIER Lowers the Impact of Mobility |
| www.tier.app/en/.../ | twitter:description | TIER commits to sustainability across the entire value chain. Read about how we became climate-neutral and how we're on our way to net-zero emissions. |
| www.tier.app/en/.../ | twitter:image | https://production.web.cms.tier.exu.dev/uploads/_1200x630_crop_center-center_82_none/og-image.jpg?mtime=1639000034 |
| www.tier.app/en/.../ | twitter:image:width | 1200 |
| www.tier.app/en/.../ | twitter:image:height | 630 |
| www.tier.app/en/.../ | theme-color | #FFFAF6 |
| www.tier.app/en/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.tier.app/en/.../ | generator | Gatsby 4.23.0 |
| www.tier.app/en/.../ | description | Learn how to use the TIER app to find, unlock & properly park our scooters, e-bikes & mopeds. Vehicle availability changes by city |
| www.tier.app/en/.../ | referrer | no-referrer-when-downgrade |
| www.tier.app/en/.../ | robots | all |
| www.tier.app/en/.../ | twitter:card | summary_large_image |
| www.tier.app/en/.../ | twitter:site | @tier_mobility |
| www.tier.app/en/.../ | twitter:creator | @tier_mobility |
| www.tier.app/en/.../ | twitter:title | How to Use the TIER App & Vehicles |
| www.tier.app/en/.../ | twitter:description | Learn how to use the TIER app to find, unlock & properly park our scooters, e-bikes & mopeds. Vehicle availability changes by city |
| www.tier.app/en/.../ | twitter:image | https://production.web.cms.tier.exu.dev/uploads/_1200x630_crop_center-center_82_none/og-image.jpg?mtime=1639000034 |
| www.tier.app/en/.../ | twitter:image:width | 1200 |
| www.tier.app/en/.../ | twitter:image:height | 630 |
| www.tier.app/en/.../ | theme-color | #FFFAF6 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.tier.app/ | x-ua-compatible | ie=edge |
| www.tier.app/en/contact | x-ua-compatible | ie=edge |
| www.tier.app/en/.../ | x-ua-compatible | ie=edge |
| www.tier.app/en/.../ | x-ua-compatible | ie=edge |
| www.tier.app/en/.../ | x-ua-compatible | ie=edge |
Amount of content7.4
Rendering Chart...
- This website has an average of 303 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.tier.app/ | 699 | 99 |
| www.tier.app/en/contact | 762 | 111 |
| www.tier.app/en/.../ | 942 | 140 |
| www.tier.app/en/.../ | 5675 | 860 |
| www.tier.app/en/.../ | 1933 | 306 |
Server behavior9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://tier.app to http://www.tier.app. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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