Report for www.amazon.de

Overall6.7

The overall score for this website.

Accessibility7.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience5.6

How satisfying the website is likely to be for users.

Marketing6.3

How well marketed and popular the website is.

Technology6.8

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 6:30 AM on Jul 21, 2021 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

Meta tags3.6

This is how this website will look in Google search listings:

Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik ...

www.amazon.de/

Entdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei ...

Meta Tags (name attribute)

Page URLNameContent
www.amazon.de/theme-color#131921
www.amazon.de/descriptionEntdecken, shoppen und einkaufen bei Amazon.de: Günstige Preise für Elektronik & Foto, Filme, Musik, Bücher, Games, Spielzeug, Sportartikel, Drogerie & mehr bei Amazon.de
www.amazon.de/keywordsAmazon.de, Bücher, Elektronik, Filme, Games, Sportartikel, Schuhe, Spielzeug, Drogerie, Musik, MP3
www.amazon.de/googlenositelinkssearchbox
www.amazon.de/google-site-verificationswXRcjDUZoOScicIYvgzsPnCui1G4qgd7lCAGB5HqNk
www.amazon.de/twitter:card
www.amazon.de/twitter:site:id
www.amazon.de/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticetheme-color#131921
www.amazon.de/cookieprefs/partnerstheme-color#131921
www.amazon.de/cookieprefs?ref_=portal_banner_cpptheme-color#131921
www.amazon.de/refviewportwidth=device-width

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.de/x-dns-prefetch-controlon
www.amazon.de/content-typetext/html; charset=UTF-8
www.amazon.de/cookieprefs/partnersx-dns-prefetch-controlon
www.amazon.de/cookieprefs?ref_=portal_banner_cppx-dns-prefetch-controlon
www.amazon.de/refcontent-typetext/html; charset=UTF-8
www.amazon.de/refX-UA-CompatibleIE=edge,chrome=1

Mobile4.4

Mobile screenshot of www.amazon.deTablet screenshot of www.amazon.de

URL format5.2

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Server behavior7.1

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • There was no website found on http://amazon.de. This is bad, as visitors might presume they can visit this website by visiting that address.
    • Put a permanent (HTTP 301) redirect to http://www.amazon.de on http://amazon.de.

Headings8.0

alexa amazon angebote angesagte angezeigten anmelden anpassen artikel audible baumarkt bedarfs bereit besten bestseller bestseller-angebote bitte buch computer cookie-einstellungen cookies datenschutz einen einkaufen entdecken fashion-sale flutopfern freizeit garten geben general glichen gray harry helfen herren hlen hochzeitsartikel ihre ihrer kindle kunsthandwerk lies lokales nach originals outlet-angeboten partner personalisierbare potter schnelle schulanfang sicherheit sparen spende sport sungen t-shirts titel title trip tzen unlimited unsere unten unterst weniger wildnis wut-life-balance zeichen zubeh

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.de/Neu bei Audible: Die Wut-Life-BalanceH2
www.amazon.de/Helfen Sie den Flutopfern mit Ihrer SpendeH2
www.amazon.de/Zum Einkaufen bitte anmeldenH2
www.amazon.de/Die besten Audible Titel aus 2021H2
www.amazon.de/Amazon Geräte für weniger als 80€H2
www.amazon.de/Lokales Kunsthandwerk unterstützenH2
www.amazon.de/Entdecken Sie Kindle UnlimitedH2
www.amazon.de/„Alexa, lies Harry Potter, Buch 1.”H2
www.amazon.de/Angesagte AngeboteH2
www.amazon.de/Bestseller in Computer & ZubehörH2
www.amazon.de/Sport & FreizeitH2
www.amazon.de/Mit Outlet-Angeboten sparenH2
www.amazon.de/Personalisierbare HochzeitsartikelH2
www.amazon.de/Bereit für den SchulanfangH2
www.amazon.de/Unsere Bestseller-Angebote für SieH2
www.amazon.de/My Gray Title!Herren T-Shirts bis zu 25€H2
www.amazon.de/Fashion-Sale für HerrenH2
www.amazon.de/BaumarktH2
www.amazon.de/Generalüberholte Audio-ArtikelH2
www.amazon.de/Gratis anprobierenH2
www.amazon.de/Amazon Fashion SaleH2
www.amazon.de/Meistgewünschte Artikel bei: DVD & Blu-rayH2
www.amazon.de/MöbelH2
www.amazon.de/Jetzt neu bei Amazon OriginalsH2
www.amazon.de/Alles für einen Trip in die WildnisH2
www.amazon.de/GartenH2
www.amazon.de/Artikel des täglichen Bedarfs entdeckenH2
www.amazon.de/Wählen Sie Ihre Cookie-EinstellungenH4
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeCookiesH1
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSicherheit und DatenschutzH3
www.amazon.de/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSchnelle LösungenH3
www.amazon.de/cookieprefs/partnersCookie-Einstellungen je nach Partner anpassenH1
www.amazon.de/cookieprefs?ref_=portal_banner_cppCookie-Einstellungen anpassenH1
www.amazon.de/refGeben Sie die Zeichen unten einH4
www.amazon.de/refGeben Sie die angezeigten Zeichen im Bild ein:H4

Amount of content9.0

Rendering Chart...

  • This website has an average of 1,780 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Popularity9.6

125 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 125 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 88.2% of the Internet traffic to amazon.de and its subdomains.

Source: Alexa

Images9.7

13% of images have a clearly defined size

18 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Domain agei

  • Sorry, we cannot check the domain age of .de websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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